Podcast Episodes featuring Susan Baier
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How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier
On Top of PR with Jason Mudd - February 15, 2022 10:00 - 33 minutes ★★★★★ - 17 ratingsDrew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization’s ability to endure the recession, the actions they’ve al...
How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier
On Top of PR with Jason Mudd - February 15, 2022 10:00 - 33 minutes ★★★★★ - 17 ratingsDrew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization’s ability to endure the recession, the actions they’ve al...
Latest Agency Edge Research with Susan Baier and Drew McLellan
On Top of PR with Jason Mudd - February 15, 2022 10:00 - 33 minutes ★★★★★ - 17 ratingsDrew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization’s ability to endure the recession, the actions they’ve al...
Identifying Your Target Audience, with Susan Baier
Addressing the ELEPHANT in the Room® - July 14, 2021 09:00 - 38 minutes ★★★★★ - 9 ratingsA marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around ...
Episode 211: The Power of Collaboration in the Travel and Tourism Industry, with Susan Baier
Destination On The Left - January 13, 2021 09:00 - 38 minutes ★★★★★ - 107 ratingsA marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies aroun...
Why your company marketing efforts should stay active during a recession with Susan Baier and Drew McLellan
On Top of PR with Jason Mudd - December 03, 2020 10:00 - 36 minutes ★★★★★ - 17 ratingsLearn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute. Five things you’ll learn from this episode: What...
Which type of PR agency client are you? with Audience Audit’s Susan Baier
On Top of PR with Jason Mudd - November 20, 2020 01:00 - 28 minutes ★★★★★ - 17 ratingsOur episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. Five things you’ll learn from this episode: What are the three types of PR agency clients? Why doesn’t hiring an a...
Which type of PR agency client are you? with Susan Baier
On Top of PR with Jason Mudd - November 20, 2020 01:00 - 28 minutes ★★★★★ - 17 ratingsOur episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. Five things you’ll learn from this episode: What are the three types of PR agency clients? Why doesn’t hiring an a...
EP 211: Agency Edge Research Results 2019 with Susan Baier
Build a Better Agency Podcast - October 21, 2019 08:00 - 58 minutes ★★★★★ - 266 ratingsEvery year we partner with Audience Audit to conduct research that we know will benefit agency leaders. This year, we decided to re-visit some of the questions we initially asked in 2014 to see if there had been significant shifts. In some ways, the results showed a consistent trend and in some ...
Episode 72: What We Learned in Our 2016 Research, with Susan Baier.
Build a Better Agency Podcast - February 20, 2017 09:00 - 47 minutes ★★★★★ - 266 ratingsSusan Baier began her career as a brand manager for companies like Dial and Conoco-Philips. She also worked agency side and within client companies in their research departments, honing her skills as a research professional. Recognizing that primary research was often too expensive for small t...
Episode 14: Using Research to Grow Your Agency, with Susan Baier.
Build a Better Agency Podcast - January 11, 2016 09:00 - 49 minutes ★★★★★ - 266 ratingsSusan Baier began her career as a brand manager for companies like Dial and Conoco-Philips. She also worked agency side and within client companies in their research departments, honing her skills as a research professional. Recognizing that primary research was often too expensive for small t...
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