Which type of PR agency client are you? with Susan Baier
On Top of PR with Jason Mudd
English - November 20, 2020 01:00 - 28 minutes - 19.7 MB - ★★★★★ - 17 ratingsMarketing Business public relations pr topics pr trends news media social media web media crisis corporate communications marketing pr agency Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences.
Five things you’ll learn from this episode:
Quotables
“Agency clients are really different, and it doesn’t have anything to do with how big they are or how much money they have.” — @susanbaier“I think it’s a fallacy to assume that a big client means more money.” — @susanbaier“Everybody thinks they need to have a PhD in statistics to talk about research, and that’s certainly not true, but you do have to have some comfort around it.” — @susanbaierIf you enjoyed the episode, would you please leave us a review?
About Susan Baier
A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher ed organizations including Gap, AT&T, Jayco, Tufts University, and more.
Contact info and resources:
Website: audienceaudit.comLinkedInFacebookTwitter: @susanbaierAgency Edge Research 2020Additional Resources:
ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
About your host Jason Mudd
On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.
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