On Top of PR with Jason Mudd
189 episodes - English - Latest episode: 14 days ago - ★★★★★ - 17 ratingsOn Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader in 2023. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
What journalists want from your media pitch
July 08, 2024 15:00 - 43 minutes - 30 MBSend us a Text Message. Crafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode: What doesn’t help your pitches Following up — NOGAS Use the phone to tell your story Exclusive/advance/embargo — know the difference Key elements to a good pitch Quotables “Great sales is about helping, not about sales. Great media relations is about helping a reporter uncover a news story that's valuable and interest...
How AI is transforming strategic communications
June 10, 2024 14:00 - 44 minutes - 30.7 MBSend us a Text Message. AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guest Our episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative healthcare tech leader and trusted adviser in the emerging world of optimizing AI for business marketing and advertising. Five things you’ll learn from this episode: The race for AI: staying authentic ...
Why your social media isn’t working with Holly Bishop
March 11, 2024 04:00 - 37 minutes - 25.6 MBSend us a Text Message. In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. Tune in to learn more! Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors. Five things you’ll learn from this episode: 1. Understanding the role of social media professionals 2. How to manage a work/life balance as ...
Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines
February 26, 2024 05:00 - 46 minutes - 31.8 MBSend us a Text Message. In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Guest: Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. Linda is known for creating and leading powerful teams that equip, empower, and en...
3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR
February 12, 2024 05:00 - 51 minutes - 35.2 MBSend us a Text Message. In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest: John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S. Five things you’ll learn from this episode...
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
January 29, 2024 05:00 - 20 minutes - 14.2 MBSend us a Text Message. In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires. Five things you’ll learn from this episode: Why time is of the essence for media relations How to be more timely and responsive to journalists Why you should pad deadlines The definition of new...
How to leverage a one-person social media team with Jacob Shipley
January 15, 2024 05:00 - 35 minutes - 24.2 MBSend us a Text Message. In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Guest: Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter. Five things you’ll learn from this episode: What first-pa...
The ROI of LOL with Steve Cody
January 01, 2024 15:00 - 38 minutes - 26.8 MBSend us a Text Message. Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order. Five things you’ll learn from this episode: What compelled Steve to write “The ROI of LOL” The react...
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
December 18, 2023 23:00 - 43 minutes - 29.7 MBSend us a Text Message. Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Guest: Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. Serving nearly half of the Fortune 500, Signal AI's data analytics platform delivers industry reputation insights and benchmarks hundre...
AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision
December 05, 2023 00:00 - 45 minutes - 30.9 MBSend us a Text Message. Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office. Five things you’ll learn from this episode: What GPTs are Implications GPTs...
How to use editorial calendars to get earned media coverage with Jason Mudd
November 20, 2023 20:00 - 31 minutes - 21.4 MBSend us a Text Message. Jason Mudd discusses editorial calendars and how to use them to pitch to publications Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: What editorial calendars are Different types of media you can find editorial calendars for How to use editorial calendars to help determine pitches How to get/find a publication’s editorial calendar How to pitch once you have an editorial calendar Quotabl...
How PR can help journalism survive with Tina McCorkindale
November 06, 2023 20:00 - 33 minutes - 23.3 MBSend us a Text Message. Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest: Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession. Five things you’ll learn from this episode: What the Institute for Public Relations is and what it does Statistics on misinformation and ...
How to prepare for any communication crisis with Tom Ciuba
October 25, 2023 00:00 - 29 minutes - 20.4 MBSend us a Text Message. Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode. Guest: Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications. Five things you’ll learn from this episode: What’s considered a crisis and issue management Why you should hire ...
Media Relations Best Practices With Axia
October 09, 2023 04:00 - 1 hour - 48.2 MBSend us a Text Message. In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship building, messaging, pitching, and followi...
Encouraging Words in Your Storytelling Journey with Ken Melton
September 25, 2023 04:00 - 34 minutes - 23.6 MBSend us a Text Message. Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins. Guest: Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relations from Georgetown University and a bachelor's in communications from the University of Maryland Global Campus. He's passionate about...
Earned media coverage doesn’t work the way you think it does with Jason Mudd
September 11, 2023 23:00 - 36 minutes - 25.2 MBSend us a Text Message. Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies. Guest Bio: Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon. Five things you’ll learn from this episode: 1. Why media ...
The benefits of purpose-driven storytelling
August 29, 2023 19:00 - 22 minutes - 15.7 MBSend us a Text Message. Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals. Guest: Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter. Five things you’ll learn from this episode: What purpose-driven storytelling is Why purpose-driven storytelling is important ...
Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán
August 15, 2023 04:00 - 40 minutes - 28.1 MBSend us a Text Message. Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgettable campaigns. Five things you’ll learn from this episode: How authenticity leads ac...
Franchising, Home Improvement & Home Services with Ryan Spalding
July 05, 2023 19:00 - 33 minutes - 23.2 MBSend us a Text Message. Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels. Five things you’ll learn from this episode: How marketing in the music industry differs from the home impro...
PR tips with a former news anchor with Bob Wiltfong
June 20, 2023 19:00 - 29 minutes - 20.6 MBSend us a Text Message. Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode: How to build media relationships Knowing when the pitch is right What is newsjacking The elements of news How to leverage local news on behalf of your brand Quotables 4:10 “It's helpful to frame it as all you need is re...
How our PR firm is using AI and how you can too
June 06, 2023 19:00 - 27 minutes - 19 MBSend us a Text Message. Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode: Starting using AI Using caution with AI Setting up policies around using AI Communicating and enforcing policies around AI Ways to use AI Quotables “AI is a tool that can help you be more productive, and like anything else — when mobile technology came out, when social media came out, when e-commerce came out — you can either ignore those th...
How Bias Against Women Persists in Female-Dominated Workplaces with Amy Diehl
May 01, 2023 19:00 - 28 minutes - 19.4 MBAmy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. Five things you’ll learn fr...
Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl
May 01, 2023 19:00 - 28 minutes - 19.4 MBSend us a Text Message. Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. Fi...
How to become an excellent TEDx speaker with Alan Cohen
April 17, 2023 22:00 - 25 minutes - 17.5 MBSend us a Text Message. Guest: Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business. Five things you’ll learn from this episode: What makes a good speech How to stand out against other TEDx applicants H...
No tricks, just content with Dave Auchter
April 03, 2023 04:00 - 27 minutes - 19.2 MBSend us a Text Message. Guest: Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. Five things you’ll learn from this episode: No tricks, just content The technology stack The three pillars of content How Haskell is creating safer job sites Tips on attract...
Using procurement to find a PR agency with Leah Power
March 20, 2023 04:00 - 18 minutes - 12.9 MBSend us a Text Message. Jason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada. Five things you’ll learn from this episode: The reason brands and cli...
Best Practices for using Procurement in PR with Leah Power
March 20, 2023 04:00 - 18 minutes - 12.9 MBJason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada. Five things you’ll learn from this episode: The reason brands and clients hire an agency The ...
100th episode: Lessons learned in podcasting
March 06, 2023 18:00 - 28 minutes - 19.5 MBSend us a Text Message. Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR. Guest: Our solocast is with host Jason Mudd, CEO at Axia Public Relations. Five things you’ll learn from this episode: How Axia started podcasting Why you might want your own branded podcast The three phases of starting a podcast How to successfully promote and monetize your podcast What producing and launching a podcast consists of Quotables “This is when ...
Best practices for internal communications with Casey Mank
February 20, 2023 05:00 - 36 minutes - 25.3 MBSend us a Text Message. Casey Mank and Jason Mudd discuss best practices for internal communications. Guest: Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard. Five things you’ll learn from this episode: Why you are not a great writer yet Bottom Line Up Front (BLUF) & what it means The importance ...
Recruiting and Retaining Young PR Professionals with Kim Ades
February 06, 2023 05:00 - 23 minutes - 16 MBSend us a Text Message. Kim Ades and Jason Mudd discuss recruiting and retaining young PR professionals. Guest: Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve extraordinary results. Five things you’ll learn from ...
Dealing with stress in the public relations industry with Mark Mohammadpour
January 23, 2023 05:00 - 39 minutes - 27.5 MBSend us a Text Message. Mark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry. Guest: Our episode guest is Mark Mohammadpour, the founder and chief well-being officer at Chasing the Sun. After experiencing the stress of the PR industry and realizing the toll it took on his body, he made a change in his life, allowing him to lose 150 pounds and help others with their well-being too. Five things you’ll learn from this episode: Why is PR stressf...
Making your company notable and quotable with Shanita Akintonde
January 10, 2023 01:00 - 23 minutes - 16.1 MBSend us a Text Message. Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company. Guest Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair. Five things you’ll learn from this episode: How to sell the anticipation of your brand and company PR best practices that infuse branding strategies Big ...
Why you should invest in PR throughout a recession
January 03, 2023 19:00 - 14 minutes - 9.99 MBSend us a Text Message. In this solocast, host Jason Mudd describes why it’s important to continue to invest in PR during a recession and provides ways to keep your company in consumers’ minds. Tune in to learn more! Support the Show. On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting onlin...
Impostor Syndrome with Kris Kelso
December 13, 2022 10:00 - 36 minutes - 25.2 MBSend us a Text Message. Our episode guest is Kris Kelso, CEO at The Kelso Group. He is a keynote speaker, entrepreneur, and author of “Overcoming The Impostor: Silence Your Inner Critic and Lead with Confidence.” Five things you’ll learn from this episode: What impostor syndrome is What the opposite of impostor syndrome is Why impostor syndrome is more common in high achievers How the Peter Principle relates to impostor syndrome How to overcome impostor syndrome Quotables “Humble...
Taking your speaking skills to the next level with Allison Shapira of Global Public Speaking
November 29, 2022 10:00 - 32 minutes - 22.2 MBSend us a Text Message. Our episode guest is Allison Shapira, CEO of Global Public Speaking. Before starting her public speaking coaching career, she was an opera singer. Five things you’ll learn from this episode: The performance of public speaking The public speaking skills you need today How to craft talking points How to develop a speech for an executive How to take your speaking skills to the next level Quotables “I actually start with opera and end with folk music to make a ...
Crisis communications insurance with Bob Dietzel, co-founder at KMRD Partners
November 15, 2022 10:00 - 34 minutes - 23.9 MBSend us a Text Message. Our episode guest is Bob Dietzel, co-founder at KMRD Partners. He has a Master of Business as well as an associate in risk management and certified insurance counselor designations. Five things you’ll learn from this episode: What corporate crisis insurance does How to know insurance covers your crisis management Which in-house employee to speak to in order to learn more about the crisis insurance plan Who to speak to at the insurance company to understand your ...
The State of Journalism & PR 2022 reports with Greg Galant, CEO of Muck Rack
November 01, 2022 09:00 - 46 minutes - 31.7 MBSend us a Text Message. Our episode guest is Greg Galant, CEO at Muck Rack. He built Muck Rack to enable PR teams to work together to find the right journalists for their stories, send customized pitches, and so much more. Five things you’ll learn from this episode: The origin of Muck Rack The current states of Journalism and PR (2022) How to find what’s being written about in the media Best practices for media pitching What journalists need from PR professionals Quotables “More pe...
Pitching news stories to media outlets solocast with Jason Mudd from Axia Public Relations
October 18, 2022 09:00 - 23 minutes - 16 MBSend us a Text Message. Our episode guest is Jason Mudd, CEO at Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Five things you’ll learn from this episode: How to start writing stories for media outlets What you should focus on in your stories. The logistics of stories you’ll submit to media outlets. How to pick which news outlets to pitch to How to pitch to news media outlets Quotables “Y...
4 lessons in empathy from ‘Ted Lasso’ with Mark Mohammadpour, CEO of Chasing the Sun
October 04, 2022 08:00 - 32 minutes - 22.4 MBSend us a Text Message. Mark Mohammadpour is the founder and chief well-being officer at Chasing the Sun. Five things you’ll learn from this episode: Four lessons of empathy from Ted Lasso What toxic positivity is How to implement empathetic practices for employees How to implement empathetic practices for clients How to change your actions to suit your employees and clients better Quotables “The character Higgins gave Keely this advice: A good mentor hopes you'll move on; a great ...
How company executives can become powerful keynote speakers with Michael Port from Heroic Public Speaking
September 20, 2022 09:00 - 33 minutes - 23.1 MBSend us a Text Message. In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking. Tune in to learn how to express yourself on stage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more! Five things you’ll learn from this episode: How to express yourself fully when speaking What to think about before hiring a PR agency to book your speaking engagements How...
Corporate communications with Matt Hurst, VP of Communications at Nielsen
September 06, 2022 09:00 - 28 minutes - 19.6 MBOur episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team. Five things you’ll learn from this episode: Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote Advice for working with busy executives Current corporate challenges for Nielsen Corporate crisis tips What to read to stay on top of corporate communications Quotables “You're tr...
Corporate communications with Matt Hurst, VP of Communications at Nielsen
September 06, 2022 09:00 - 28 minutes - 19.6 MBSend us a Text Message. Our episode guest is Matt Hurst, vice president of communications at Nielsen. Matt started his career as a sports writer then transitioned to communications by working on the Amazon Web Services PR team. Five things you’ll learn from this episode: Matt Hurst’s efforts on Andy Jassy’s three-hour-long keynote Advice for working with busy executives Current corporate challenges for Nielsen Corporate crisis tips What to read to stay on top of corporate communicatio...
Top 10 advertising and marketing topics to watch for in 2022 with Allison Fitzpatrick
August 23, 2022 09:00 - 38 minutes - 26.5 MBSend us a Text Message. Our episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and public relations space. She serves as an adviser in all aspects of marketing and advertising and brings her clients through understanding the power of social media, influencer marketing, native advertising, and other forms of emerging media. Five things you’ll learn from this episode: What NFTs are and why they’re so popular in marketi...
Why the PR industry is a train wreck solocast with Jason Mudd
August 09, 2022 12:00 - 17 minutes - 12.3 MBSend us a Text Message. Our solocast is with host Jason Mudd, CEO at Axia PR. Five things you’ll learn from this episode: A brief history of PR What PR is Why the modern PR industry is a train wreck How to elevate your career in PR How PR pros should be measuring PR Quotables “They ran it verbatim, which to me is the ultimate compliment. That means you wrote a news release in a great way and you wrote it so well that the news outlet thought it was written perfectly. They didn't mak...
How celebrity partnerships can help your PR with Celebrity Focus CEO Ric Bachrach
July 26, 2022 09:00 - 23 minutes - 16.5 MBSend us a Text Message. Our episode guest is Ric Bachrach, CEO of Celebrity Focus. His background as an athlete and collegiate coach led to a career as an agent, commercial agent, and vice president of marketing for a major sports agency and a consultant at the other. Five things you’ll learn from this episode: Common misperceptions about working with celebrity talent The difference between celebrities and influencers How to protect yourself when approaching a celebrity that isn’t we...
Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach
July 12, 2022 09:00 - 25 minutes - 17.7 MBSend us a Text Message. Our episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business. Five things you’ll learn from this episode: The power behind saying “No” to invitations Tips ...
Fanocracy: What is it and what does it mean? With author David Meerman Scott
June 28, 2022 09:00 - 35 minutes - 24.2 MBSend us a Text Message. Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies. Five things you’ll learn from this episode: How to build fans and customers The science behind why free things make loyal customers Why we are fans of things The importance of video fo...
Ethical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennan
June 14, 2022 09:00 - 33 minutes - 22.9 MBSend us a Text Message. Our episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also the 2016 PRSA National Chair. Five things you’ll learn from this episode: Why ethical failures happen How to deal with ethical dilemmas How to have conversations with people making unethical decisions How to encourage ethical responsibility within your company Current ethical failures in the PR industry and their impact ...
14 ways to save money with a PR agency with Jason Mudd
May 31, 2022 09:00 - 32 minutes - 22.1 MBSend us a Text Message. Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more. Five things you’ll learn from this episode: The pros of bundling PR services Long-term ways that you can save money with your PR agency How to determine whether you want to spend money on PR software How to make crisis management cheaper Why you should cut your advertising budget and increase your PR budget Quotable “If you’re only engaging a PR firm this...
Cybersecurity and Crisis Communications with Bryce Austin, TCE Strategy
May 17, 2022 09:00 - 32 minutes - 22.7 MBSend us a Text Message. Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing. Five things you’ll learn from this episode: Why you should prioritize cybersecurity How to protect your organization’s dat...