Cybersecurity and Crisis Communications with Bryce Austin, TCE Strategy
On Top of PR with Jason Mudd
English - May 17, 2022 09:00 - 32 minutes - 22.7 MB - ★★★★★ - 17 ratingsMarketing Business public relations pr topics pr trends news media social media web media crisis corporate communications marketing pr agency Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: What to do if illegal activity occurs in your organization with Gunster Law Firm’s Jonathan Osborne
Next Episode: 14 ways to save money with a PR agency with Jason Mudd
Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing.
Five things you’ll learn from this episode:
Why you should prioritize cybersecurityHow to protect your organization’s dataMost active cybercrimes in 2022Who’s responsible for promoting and managing cybersecurity within your organizationInformation about the chief information security officer and next-generation antivirusQuotables
“I had a 15-year career where things were moving up and up and up. And I went from bonus checks to unemployment checks because of the cybersecurity breach.” — @brycea“I decided to start my own company to help other companies understand what these cybersecurity issues are so that they can make good real world decisions about them.” — @brycea“You don't only have an incentive of protecting our corporate brand reputation by doing the right things to protect the company from cybersecurity breaches, but it's also in your best interest from an employment standpoint.” — @jasonmudd9“I'm always talking about the importance of how you behave online or on connected devices at home because there's probably nothing more distracting for a productive employee than to have a personal data breach” — @jasonmudd9“It's something I don't want to minimize, but on the grand scale of bad things that can happen in the world of cybersecurity, losing a credit card is not very high on that list, from one consumer to another.” — @bryceaGuest’s contact info and resources:
Bryce Austin’s LinkedInBryce Austin’s TwitterBryce Austin’s WebsiteTCE StrategyBryce Austin's Book: "Secure Enough?: 20 Questions on Cybersecurity for Business Owners and Executives"Additional resources:
Have I Been Pwned?"Managing Public Relations in a Crisis” e-bookCrisis Management Webinar Axia Public Relations’ crisis management servicesAxia Public Relations’ cybersecurity experienceEpisode recorded: Jan. 20, 2022
Sponsored by:
On ToSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.