On Top of PR with Jason Mudd
187 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 17 ratingsOn Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader in 2023. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
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Episodes
Prioritizing PR over advertising with Laura Ries
November 03, 2020 10:00 - 26 minutes - 18.4 MBOur episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.” Five things you’ll learn from this episode: Why should I lead with PR before advertising when launching a campaign or brand? What is the importance of brand positioning? Why should companies try to go “all in” when launching a brand? What are some brand hits and misses when it comes to brand positioning? Why should only well-est...
The decay of civility in public discourse with Anthony D’Angelo
October 27, 2020 09:00 - 30 minutes - 21 MBLearn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo. Guest: Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education. Five things you’ll learn from this episode: How is the decay of c...
The decay of civility in public discourse with Syracuse University’s Anthony D’Angelo
October 27, 2020 09:00 - 30 minutes - 21 MBLearn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo. Guest: Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education. Five things you’ll learn from this episode: How is the decay of c...
Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen Majdanics
October 20, 2020 09:00 - 26 minutes - 18.3 MBFind out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs. Five things you’ll learn from this episode: How did Firehouse Subs prepare for the COVID-19 pandemic? What lessons did Firehouse Subs learn from the COVID-19 pandemic, and how can you implement these solutions to your company? Why will focusing on the local community before a cri...
Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR
October 13, 2020 09:00 - 28 minutes - 19.5 MBJason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Five things you’ll learn from this episode: How can I improve and increase my earned media coverage? How can I better understand how to work with the media? What types of stories should I share with the media? What are the most important steps of the earned media process? Why should I think visually with every news topic I pit...
Improving your earned media coverage solocast with Jason Mudd, APR
October 13, 2020 09:00 - 28 minutes - 19.5 MBJason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Five things you’ll learn from this episode: How can I improve and increase my earned media coverage? How can I better understand how to work with the media? What types of stories should I share with the media? What are the most important steps of the earned media process? Why should I think visually with every news topic I pit...
How your company can effectively hire and work with a PR agency with Drew McLellan
October 06, 2020 09:00 - 31 minutes - 21.6 MBGuest: Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable. Five things you’ll learn from this episode: Why are marketing managers scaling down their outside agency resources? Can a PR agency be a full-service integrated advertising agency? What makes a client decide to delegate work to agencies vs. br...
How to use personality analytics to better hire, engage, and develop employees
September 29, 2020 09:00 - 37 minutes - 25.8 MBLearn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale. Topic: Use personality assessments to build the best team for your company and optimize them to their highest potential Five things you’ll learn from this episode: How to better manage your clients ...
How to use personality analytics to better hire, engage, and develop employees with Dolly Penland
September 29, 2020 09:00 - 37 minutes - 25.8 MBLearn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale. Topic: Use personality assessments to build the best team for your company and optimize them to their highest potential Five things you’ll learn from this episode: How to better manage your clients ...
Transitioning from a career in journalism to PR with Crowley’s David DeCamp
September 22, 2020 09:00 - 27 minutes - 18.9 MBLearn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley. Guest: Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel. Topic: The one with David DeCamp on how you can transition from a career in journalism to a corporate communications pos...
Transitioning from a career in journalism to PR with David DeCamp
September 22, 2020 09:00 - 27 minutes - 18.9 MBLearn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley. Guest: Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel. Topic: The one with David DeCamp on how you can transition from a career in journalism to a corporate communications pos...
Going on "Undercover Boss" with Executive Producer Mike Cotton
September 16, 2020 08:00 - 32 minutes - 22.3 MBLearn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS. Guest: Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Cotton has 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. Topic: Learn what to expect when you go on Undercover Boss. Five things you’ll learn from this episod...
The one with Cathy Del Colle talking modern news media monitoring, clipping, and reporting
September 09, 2020 08:00 - 28 minutes - 19.8 MBLearn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring. Guest: Our episode guest is Cathy Del Colle, president of Burrelles. She began her career with Burrelles in 1987 and has extensive experience in effective media monitoring. Topic: Media monitoring in 2020 and beyond Five things you’ll learn from this episode: Why is media monitoring important to an organizat...
The one with the PR measurement expert Johna Burke, AMEC
September 09, 2020 08:00 - 40 minutes - 28.1 MBLearn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations. Guest: Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Com...
Keeping your PR creative, imaginative, curious, and intuitive with Disney's Duncan Wardle
September 09, 2020 08:00 - 33 minutes - 23 MBLearn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas. Guest: Our episode guest is Duncan Wardle, the former head of innovation and creativity at Disney. He ...
What it takes to get on Undercover Boss solocast with Jason Mudd, APR
September 09, 2020 08:00 - 25 minutes - 17.5 MBJason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations. Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller ...
What it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APR
September 09, 2020 08:00 - 25 minutes - 17.5 MBJason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations. Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller ...
The one with ReviewMaxer’s Garrett Sussman on online customer reviews – the good, the bad, and the ugly
September 09, 2020 08:00 - 32 minutes - 22.2 MBLearn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management. Guest: Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management. Topic: Managing and acquiring online reviews to get higher search-engine rankings. Five things you’ll learn from this episode: What are the factors that Google uses ...
Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert
September 09, 2020 08:00 - 40 minutes - 28.1 MBLearn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm. Guest: Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm. Topic: Learning more about disclosing brands/products for social media influencers Five things you’ll learn from this episode: What are the legal regulations for compani...
How good PR pitches make good stories w/ Inc Magazine's Jeff Haden
September 09, 2020 08:00 - 32 minutes - 22 MBLearn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker. Guest: Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker. Topic: There is a right and wrong way to pitch to the media. Five th...
How to be a trusted adviser with Wells Fargo's Del Galloway
September 09, 2020 08:00 - 32 minutes - 22.4 MBLearn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator. Guest: Our episode guest is Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public re...
PR measurement with expert Johna Burke, AMEC
September 09, 2020 08:00 - 40 minutes - 28.1 MBLearn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations. Guest: Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of...
PR measurement expert Johna Burke, AMEC
September 09, 2020 08:00 - 40 minutes - 28.1 MBLearn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations. Guest: Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of...
Online customer reviews – the good, the bad, and the ugly with ReviewMaxer’s Garrett Sussman
September 09, 2020 08:00 - 32 minutes - 22.2 MBLearn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management. Guest: Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management. Topic: Managing and acquiring online reviews to get higher search-engine rankings. Five things you’ll learn from this episode: What are the factors that Google us...
Online customer reviews – best practices with ReviewMaxer’s Garrett Sussman
September 09, 2020 08:00 - 32 minutes - 22.2 MBLearn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management. Guest: Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management. Topic: Managing and acquiring online reviews to get higher search-engine rankings. Five things you’ll learn from this episode: What are the factors that Googl...
Media monitoring, clipping, and reporting in 2020 with Burrelles' Cathy Del Colle
September 09, 2020 08:00 - 28 minutes - 19.8 MBLearn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring. Guest: Our episode guest is Cathy Del Colle, president of Burrelles. She began her career with Burrelles in 1987 and has extensive experience in effective media monitoring. Topic: Media monitoring in 2020 and beyond Five things you’ll learn from this episode: Why is media monitoring important to an organ...
Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner
September 09, 2020 08:00 - 36 minutes - 25.1 MBLearn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations. Guest: Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations. Topic: Quantify ret...
The one with Paavana Kumar discussing FTC social media disclosures
September 09, 2020 08:00 - 40 minutes - 28.1 MBLearn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm. Guest: Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm. Topic: Learning more about disclosing brands/products for social media influencers Five things you’ll learn from this episode: What are the legal regulations for companies ...
The one with Mark Weiner, earned media attribution technology, and using research to quantify ROI to make better business decisions
September 09, 2020 08:00 - 36 minutes - 25.1 MBLearn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations. Guest: Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations. Topic: Quantify retur...
The one with Jeff Haden of Inc Magazine on how good PR pitches make good stories
September 09, 2020 08:00 - 32 minutes - 22 MBLearn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker. Guest: Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker. Topic: There is a right and wrong way to pitch to the media. Five things ...
The one with Jason Mudd on what it takes to get on Undercover Boss
September 09, 2020 08:00 - 25 minutes - 17.5 MBJason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations. Guest: Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite,...
The one with Duncan Wardle: keeping your PR creative, imaginative, curious, and intuitive
September 09, 2020 08:00 - 33 minutes - 23 MBLearn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas. Guest: Our episode guest is Duncan Wardle, the former head of innovation and creativity at Disney. He now br...
The one with Del Galloway from Wells Fargo on how to be a trusted adviser
September 09, 2020 08:00 - 32 minutes - 22.4 MBLearn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator. Guest: Our episode guest is Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relat...
Introducing your host Jason Mudd, APR of Axia Public Relations
September 02, 2020 23:00 - 16 minutes - 11.3 MBLearn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Guest: Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, ...
The one introducing your host Jason Mudd
September 02, 2020 23:00 - 16 minutes - 11.3 MBLearn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Guest: Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and...
Axia launches new public relations podcast On Top of PR with Jason Mudd
September 02, 2020 23:00 - 16 minutes - 11.3 MBLearn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Guest: Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, ...
Introducing your host Jason Mudd, APR of Axia Public Relations
September 02, 2020 23:00 - 16 minutes - 11.3 MBLearn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Guest: Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, a...