On Top of PR with Jason Mudd
187 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 17 ratingsOn Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR.
On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.
Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more!
About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader in 2023. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
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Episodes
The power of following up to get more media coverage for your brand with Marjorie Comer
June 22, 2021 09:00 - 30 minutes - 21 MBLearn why following up is your most powerful tool when pitching news reporters with our guest, Marjorie Comer, news consultant for Axia Public Relations. Marjorie is an award-winning public relations professional. Clients love Marjorie’s work ethic, speed, and diligence. Five things you’ll learn from this episode: The power of following up to get more media coverage for your brand How to use follow-ups to get in front of media, clients, and contacts How to stand out when pitching the new...
Courageous conversations about diversity, equity, and inclusion with Tru Pettigrew
June 15, 2021 09:00 - 33 minutes - 22.7 MBOur episode guest is Tru Pettigrew. He connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines. Five things you’ll learn from this episode: The difference between diversity, equity, and inclusion The difference between equity and equality How to set up your team for success by figuring out what they need to be successful The three diffe...
How to connect with your audience through social & web media with Adam O’Daniel of Movement Mortgage
June 08, 2021 09:00 - 26 minutes - 18.1 MBOur episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events. Five things you’ll learn from this episode: How to use social media and web content to directly reach your audience How to stop relying on only news coverage for PR How to attract the best audience relevant to your company How to make your social media more engaging How to figure out who your real audience is Quot...
Mistakes companies make when working with influencers with Jason Mudd, APR
June 01, 2021 09:00 - 18 minutes - 12.8 MBLearn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: Mistakes companies make when working with influencers The difference between an influencer and a spokesperson The slippery slope of working with influencers who buy followers Why influencers are relevant to B2B brands The value of micro influencers Quotables “Every major influencer and many household brands buy ...
Elevating a brand’s damaged reputation with Mark Sherwood
May 24, 2021 15:00 - 21 minutes - 15 MBLearn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community. He develops and manages annual marketing and communication strategies, staff, budgets, research, competitive analysis and surveys. Five things you’ll learn from this episode: Why outsourcing work can be more efficient for your marketing department What it’s like to market a public school district in Detroit Th...
Be a trusted advisor to your executive team with John Herbkersman
May 18, 2021 09:00 - 29 minutes - 20 MBLearn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies. Five things you’ll learn from this episode: How Jack Welch changed business operations and transparency Why communications has evolved to be so prominent in the workplace Why transparency with employees creates a better work environmen...
Be a trusted advisor to your executive team with John Herbkersman, communications executive
May 18, 2021 09:00 - 29 minutes - 20 MBLearn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies. Five things you’ll learn from this episode: How Jack Welch changed business operations and transparency Why communications has evolved to be so prominent in the workplace Why transparency with employees creates a better work environmen...
How to know if a PR agency is the right fit for your company with Shannyn Lee
May 11, 2021 09:00 - 31 minutes - 21.8 MBLearn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role. Five things you’ll learn from this episode: What clients need to know when hiring the right agency How you can be a good partner to your PR agency When to walk away from a potential PR agency How ...
Leveraging podcasts and video to break through the PR clutter with Kate Warnock of Forcura
May 04, 2021 09:00 - 27 minutes - 18.6 MBOur episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry. Five things you’ll learn from this episode: The benefits of having a company podcast The challenges of starting a podcast How to promote your podcast If a video or audio-only podcast will work better for you The most important element for a successful podcast or vi...
When to use a commercial newswire for your news release with Jason Mudd, APR
April 28, 2021 09:00 - 14 minutes - 10.3 MBLearn the benefits of using commercial newswires and the mistakes companies make when posting their news releases with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: How commercial newswires work The benefits of using commercial newswires When to use a commercial newswire Why publicly companies need to use commercial newswires Mistakes companies make when using commercial newswires Quotables “The primary ...
10 areas websites struggle with and how to improve them with Clarissa Schearer, APR
April 21, 2021 09:00 - 27 minutes - 18.9 MBLearn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media. Five things you’ll learn from this episode: How you can improve your company website How every part of your website reflects back on SEO Why website SEO is important How to increase your website page speed ...
10 areas websites struggle with and how to improve them with Clarissa Schearer, Axia Public Relations
April 21, 2021 09:00 - 27 minutes - 18.9 MBLearn 10 tips on how you can spring clean your website to get ready for summer with our guest Clarissa Schearer, PR Strategist at Axia Public Relations. Clarissa builds and maintains client relationships, shares client messages across news media, and builds brands through web media. Five things you’ll learn from this episode: How you can improve your company website How every part of your website reflects back on SEO Why website SEO is important How to increase your website page speed ...
How to take your social media to the next level with Emily Barrett, Axia Public Relations
April 13, 2021 09:00 - 22 minutes - 15.7 MBLearn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content. Five things you’ll learn from this episode: Social media best practices How companies can improve their social media presence What it means to post natively on a social media platform The importance of boosting and sponsoring your social media posts How you should manage yo...
How to take your social media to the next level with Emily Barrett, APR
April 13, 2021 09:00 - 22 minutes - 15.7 MBLearn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Her role is to monitor social media channels and develop unique, innovative, and engaging content. Five things you’ll learn from this episode: Social media best practices How companies can improve their social media presence What it means to post natively on a social media platform The importance of boosting and sponsoring your social media posts How you should manage yo...
Why corporate communicators need the help of a PR agency with Hy-Vee’s Dawn Buzynski
April 06, 2021 09:00 - 29 minutes - 20.2 MBLearn why corporate communicators should collaborate with a PR agency to better share brand messages with Dawn Buzynski, Director of Strategic Communications at Hy-Vee. She oversees the communications initiatives designed to promote and elevate the brand. Five things you’ll learn from this episode: The benefits of the having a PR agency mindset while working in corporate communications How to highlight employees at your company The difference between working at a PR agency vs. a corpo...
The future of the PR industry with PRWeek’s Gideon Fidelzeid
March 30, 2021 09:00 - 32 minutes - 22.1 MBOur episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual PRWeek Awards, Best Place to Work, and Salary Survey. Five things you’ll learn from this episode: What are PR industry trends? What might the future look like for the PR profession? How has COVID-19 changed the PR industry, and how has the industry pivoted its PR campaig...
The difference between online reviews and online reputation with Jason Mudd, APR
March 23, 2021 09:00 - 28 minutes - 19.8 MBLearn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: How online reviews compare to your online reputation Steps to auditing your company’s online reputation The importance of domain authority What you can do offline to improve your online reputation How to find the right agency to help improve your company’s online reputation Quotables “The idea of on...
How to use HARO and ProfNet with Cision’s Allison Richard
March 16, 2021 09:00 - 34 minutes - 23.5 MBLearn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision. Five things you’ll learn from this episode: How to use HARO and ProfNet more efficiently The difference between HARO and ProfNet How to carefully read HARO and ProfNet queries How you should respond to a...
How to use HARO and ProfNet with Cision’s Allison Richard
March 16, 2021 09:00 - 34 minutes - 23.5 MBLearn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard, opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision. Five things you’ll learn from this episode: How to use HARO and ProfNet more efficiently The difference between HARO and ProfNet How to carefully read HARO and ProfNet queries How you should respond to a...
Understanding human motivation can increase sales with Darryl Salerno
March 09, 2021 10:00 - 34 minutes - 23.5 MBOur episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs. Five things you’ll learn from this episode: How to use human motivation to boost sales, increase margins, and improve employee satisfaction What a decoy is and how it works The psychology of pricing and buying What anchoring is and how it works The difference bet...
Fourteen tips to increase news release engagement that every PR person should know with Business Wire’s Serena Ehrlich
March 02, 2021 10:00 - 31 minutes - 21.6 MBLearn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives. Five things you’ll learn from this episode: How to use commercial newswires...
Why “storytellers” may not be the best word to describe PR pros with Carnival Cruise Line’s Chris Chiames
February 23, 2021 10:00 - 32 minutes - 22.7 MBLearn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line. Five things you’ll learn from this episode: Why Chris Chiames thinks PR pros shouldn’t be storytellers Why measurement is just one important factor in demonstrating PR effectiveness The value of observation before making suggestions The importance of asking “why” as communicators How the travel industry plans to recover from the pandemic Quotables “Sm...
How newsrooms post content on their websites with Jason Mudd, APR
February 16, 2021 10:00 - 16 minutes - 11.1 MBLearn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations. Five things you’ll learn from this episode: If a TV newsroom always posts an online article in addition to the aired news story How you can get a copy of an aired TV news story video Beware of copyright when posting TV news stories on your website If a news story will always include a link to your company’s web...
How newsrooms post content on their websites with Axia Public Relations’ Jason Mudd, APR
February 16, 2021 10:00 - 16 minutes - 11.1 MBLearn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations. Five things you’ll learn from this episode: If a TV newsroom always posts an online article in addition to the aired news story How you can get a copy of an aired TV news story video Beware of copyright when posting TV news stories on your website If a news story will always include a link to your company’s web...
Tips on telling your company’s story with Alejandro Barbero
February 09, 2021 10:00 - 38 minutes - 26.2 MBLearn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been. Five things you’ll learn from this episode: The value of putting your employees’ happiness first Why companies need to tell the story of their brand Ho...
Tips on telling your company’s story with Rayonier’s Alejandro Barbero
February 09, 2021 10:00 - 38 minutes - 26.2 MBLearn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been. Five things you’ll learn from this episode: The value of putting your employees’ happiness first Why companies need to tell the story of their brand Ho...
Understanding photography copyright law with Hashtag Legal’s Jamie Lieberman
February 02, 2021 10:00 - 26 minutes - 18 MBLearn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce. Five things you’ll learn from this episode: Understanding what a license to use a photo is The pitfalls of using stock photography How to create policies that prevent cease and desist le...
Understanding photography copyright law with Jamie Lieberman
February 02, 2021 10:00 - 26 minutes - 18 MBLearn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce. Five things you’ll learn from this episode: Understanding what a license to use a photo is The pitfalls of using stock photography How to create policies that prevent cease and desist le...
The power of PR measurement with Katie Delahaye Paine
January 26, 2021 10:00 - 34 minutes - 23.5 MBOur episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Five things you’ll learn from this episode: The power of PR measurement Why PR measurement is important How to start measuring PR The future of PR measurement The role of measurement in corporate social responsibility and corporate ...
Why marketing is the heart of any enterprise with Jeffrey J. Fox
January 19, 2021 10:00 - 29 minutes - 20.1 MBOur episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins. Five things you’ll learn from this episode: Some of the mistakes top marketers make How to improve your marketing, storytelling, and communication skills The four factors to sustain business success Why customers are just “ok” How you should price your products Quotabl...
10 elements of news and newsworthiness with Axia Public Relations’ Jason Mudd, APR
January 12, 2021 10:00 - 22 minutes - 15.2 MBLearn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What the 10 elements of news are How you can proactively address the timeliness of your news What consequences could be considered newsworthy Why human interest is almost always local How the 10 elements of news can apply to other communications Quotables “The more legitimate, genuine elements of news your story has, ...
10 elements of news and newsworthiness with Jason Mudd, APR
January 12, 2021 10:00 - 22 minutes - 15.2 MBLearn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What the 10 elements of news are How you can proactively address the timeliness of your news What consequences could be considered newsworthy Why human interest is almost always local How the 10 elements of news can apply to other communications Quotables “The more legitimate, genuine elements of news your story has, ...
Four leadership tips to guide you through uncertain times with Ken Jacobs
January 05, 2021 10:00 - 36 minutes - 25 MBOur episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach who helps corporate (and agency) leaders, senior executives, and managers in public relations, marketing, advertising, and/or related communications functions. He focuses on helping others achieve and surpass their organizational, career, and personal goals. Five things you’ll learn from this episode: How to switch from a “challenge” mindset to an ...
Breaking into the PR industry as a recent graduate with Colin Wylie
December 29, 2020 10:00 - 25 minutes - 17.7 MBOur episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin. Five things you’ll learn from this episode: How to transition from being a PR student to a PR professional Understanding the PR industry as a recent graduate The importance of relationships, networks, and professional associations when navigating the first years in your PR career ...
A sale is a love affair with Jack Vincent
December 22, 2020 10:00 - 32 minutes - 22.6 MBOur episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Five things you’ll learn from this episode: How a sale is a love affair The five phases you need to pull a buyer through in their purchase Tactical tools help your sales team sell more effectively The killer question for closing and bringing the sale to conclusion How marketing leaders can guide sales people to pitch like they’re storytelling...
A sale is a love affair with Jack Vincent, strategic poet
December 22, 2020 10:00 - 32 minutes - 22.6 MBOur episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Five things you’ll learn from this episode: How a sale is a love affair The five phases you need to pull a buyer through in their purchase Tactical tools help your sales team sell more effectively The killer question for closing and bringing the sale to conclusion How marketing leaders can guide sales people to pitch like they’re storytelling...
Building a successful content strategy with Wounded Warrior Project’s Sherry Sanderford
December 15, 2020 10:00 - 34 minutes - 23.6 MBLearn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications. Five things you’ll learn from this episode: What is the role of content in today’s PR environment? How can organizations drive content through a multi-c...
Five questions to ask before sending any corporate communications with Axia Public Relations’ Jason Mudd, APR
December 08, 2020 10:00 - 15 minutes - 10.8 MBLearn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: The five questions you should ask yourself before you send out any corporate communications Why your audience isn’t “everyone” Why it’s ok if your audience doesn’t know about your brand yet Why you should stick to having three company me...
Five questions to ask before sending any corporate communications with Jason Mudd, APR
December 08, 2020 10:00 - 15 minutes - 10.8 MBLearn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: The five questions you should ask yourself before you send out any corporate communications Why your audience isn’t “everyone” Why it’s ok if your audience doesn’t know about your brand yet Why you should stick to having three company me...
Why your company marketing efforts should stay active during a recession with Drew McLellan andSusan Baier
December 03, 2020 10:00 - 36 minutes - 25.2 MBLearn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute. Five things you’ll learn from this episode: What three ways brands are responding to the economic climate Why brands who are actively building attention and being aggressive in their marketing efforts will win out over their competition when the r...
Why your company marketing efforts should stay active during a recession with Susan Baier and Drew McLellan
December 03, 2020 10:00 - 36 minutes - 25.2 MBLearn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute. Five things you’ll learn from this episode: What three ways brands are responding to the economic climate Why brands who are actively building attention and being aggressive in their marketing efforts will win out over their competition when the r...
Building media and customer relationships with HARO founder Peter Shankman
December 01, 2020 10:00 - 32 minutes - 22.2 MBLearn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast. Five things you’ll learn from this episode: Why companies should use neurodiverse marketing Common mistakes marketing and PR professionals make when approaching the media How to build relationships with the media Learning how your brain works to keep you motivated and productive How to engag...
Building media and customer relationships with Peter Shankman
December 01, 2020 10:00 - 32 minutes - 22.2 MBLearn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast. Five things you’ll learn from this episode: Why companies should use neurodiverse marketing Common mistakes marketing and PR professionals make when approaching the media How to build relationships with the media Learning how your brain works to keep you motivated and productive How to engag...
Job search advice and hiring top PR talent with Nicole Balsam, Capstone Hill Search
November 24, 2020 10:00 - 32 minutes - 22.7 MBOur episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space. Five things you’ll learn from this episode: How can I get a job? What does the current PR job market look like? What mistakes are candidates making in their resumes and job search approaches? How do I find someone to fill an open position at my company? When sho...
Job search advice and hiring top PR talent with Nicole Balsam
November 24, 2020 10:00 - 32 minutes - 22.7 MBOur episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space. Five things you’ll learn from this episode: How can I get a job? What does the current PR job market look like? What mistakes are candidates making in their resumes and job search approaches? How do I find someone to fill an open position at my company? When sho...
Which type of PR agency client are you? with Susan Baier
November 20, 2020 01:00 - 28 minutes - 19.7 MBOur episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. Five things you’ll learn from this episode: What are the three types of PR agency clients? Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client? When is the best time to initiate the conversation about campaign research? How can research save you money? Why do assu...
Which type of PR agency client are you? with Audience Audit’s Susan Baier
November 20, 2020 01:00 - 28 minutes - 19.7 MBOur episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. Five things you’ll learn from this episode: What are the three types of PR agency clients? Why doesn’t hiring an agency based on size or spend guarantee it will meet your needs as a client? When is the best time to initiate the conversation about campaign research? How can research save you money? Why do assu...
The cost of hiring in-house PR vs. a PR agency with Axia Public Relations’ Jason Mudd, APR
November 17, 2020 10:00 - 18 minutes - 13.1 MBLearn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What’s the true cost of employing PR professionals inside your organization? How does hiring an in-house PR professional compare to hiring a PR agency? What tool can I use to figure out these costs? Why does hiring a PR professional for their contacts doesn’t work? If I hire a PR profe...
The cost of hiring in-house PR vs. a PR agency with Jason Mudd, APR
November 17, 2020 10:00 - 18 minutes - 13.1 MBLearn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: What’s the true cost of employing PR professionals inside your organization? How does hiring an in-house PR professional compare to hiring a PR agency? What tool can I use to figure out these costs? Why does hiring a PR professional for their contacts doesn’t work? If I hire a PR profe...
Engaging employees and creating a positive workplace culture with Richard Hadden
November 10, 2020 10:00 - 36 minutes - 25.2 MBOur episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance. Five things you’ll learn from this episode: How do you create a great place to work? What are people practices and profit performance? How can I improve my workplace’s culture? What can I do as a manager to be a great boss when I have a small team and budget? What is the future of employee engagement? Quotables “Creating a fo...