No tricks, just content with Dave Auchter
On Top of PR with Jason Mudd
English - April 03, 2023 04:00 - 27 minutes - 19.2 MB - ★★★★★ - 17 ratingsMarketing Business public relations pr topics pr trends news media social media web media crisis corporate communications marketing pr agency Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Guest:
Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe.
Five things you’ll learn from this episode:
No tricks, just contentThe technology stackThe three pillars of contentHow Haskell is creating safer job sitesTips on attracting, recruiting, and retaining talentQuotables
“We typically say 70 to 80% of our customers are repeat customers, but as you can imagine, as we've grown, it's taken new customers to help with that growth.” — Dave Auchter“Optimize first for the human and second for SEO.” — @JasonMudd9“If you’re going to buy a mattress, buy a good mattress because you’re going to be on that mattress for a third of your life. That’s the same with your work.” — Dave Auchter“Yeah, but not just content. We talk about business development in three stages.” — Dave AuchterIf you enjoyed this episode, would you please share it with others and leave us a review?
About Dave Auchter
Dave is chief marketing officer at Haskell overseeing enterprise-wide corporate marketing. Haskell delivers more than $2 billion annually in architecture, engineering, construction (AEC) and consulting solutions to assure certainty of outcome for complex capital projects worldwide.
Dave Auchter’s contact info and resources:
Additional Resources:
Motivating your employee with the value of PRDisclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them.
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