Identifying Your Target Audience, with Susan Baier

A marketing strategist for over 30 years, Susan Baier founded Audience Audit in 2009 to help organizations understand their best audiences based on attitudes and needs rather than just demographics or purchase behavior. She develops custom segmentation research for marketers and agencies around the world, supporting their efforts to create marketing initiatives that are more relevant, more efficient, and more impactful.

What you will learn in this episode:

Why it’s respectful to “leave some people out” when identifying your ideal customerHow having a clear niche impacts the success of your businessHow Susan was able to discover her ideal target audienceThe difference between an agency and an organization What three things you should focus on when determining your target audienceWhy demographics often don’t matter when identifying your ideal customerHow to use your content to communicate your niche and attract better referrals 

Resources:

Website: https://audienceaudit.comLinkedIn: https://www.linkedin.com/in/susanbaieraz/https://www.linkedin.com/company/audience-audit-inc./Facebook: https://www.facebook.com/AudienceAudit/Twitter: @susanbaier  https://twitter.com/susanbaier


This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp