Build a Better Agency Podcast
462 episodes - English - Latest episode: 15 days ago - ★★★★★ - 266 ratingsScale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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Episodes
EP 395: Mapping out an ideal day for agency owners with Drew McLellan
May 01, 2023 08:00 - 41 minutes - 56.9 MBThis week, I’m covering an important topic I haven’t covered on a solocast before — agency owner work balance. Often, agency owners get pulled into too much of the day-to-day client work or aren’t correctly staffing the agency to get the support they need on the work they have. There’s a formula you should be following for how you break down your workday or workweek to be a successful business leader, and I’m going to map it out in an easily applicable formula. It’s not always easy to get o...
EP 394: How podcasting is shaping future advertising habits with Tom Webster
April 24, 2023 08:00 - 48 minutes - 66 MBPodcasts, radio, and TV are all similar mediums with a broad reach across the US. But over the years, younger audiences have moved away from radio and TV in favor of other platforms that offer ad-free subscriptions. Quickly rising to the top amongst millennials and Gen Z is podcasting. So how do we still reach people who are consistently opting out of popular advertising avenues? Tom Webster has some answers for us. He’s on the podcast today to break down the findings from The Media...
EP 393: An accidental agency owner’s guide to scaling your business effectively with Herb Cogliano
April 17, 2023 08:00 - 52 minutes - 72.4 MBMany of us didn’t initially set out to become agency owners when we first started working in the business we’re in now. It sort of happened accidentally, and we put our agency together on an as-needed basis as the clients kept coming in and our services and offerings evolved. As accidental agency owners, we’re left with a lot of room for error as we try to scale our agencies to fit our core values while also turning a profit. That’s where Herb Cogliano’s expertise comes in. As an en...
EP 392: The CRAVE approach to successful agency leadership with Dr. Amin Sanaia
April 10, 2023 08:00 - 40 minutes - 56.3 MBHow you lead your business is critical to its success. People are the most important assets in our agencies, and without them, we can’t deliver our best work to our customers. That’s why it’s critical to prioritize agency leadership so your teams can do their best work and grow alongside your organization. Dr. Amin Sanaia is an expert in leadership development with extensive experience studying what attributes make the most successful leaders. Today, he shares the top five personality tra...
EP 392: The CRAVE approach to successful agency leadership with Amin Sanaia
April 10, 2023 08:00 - 40 minutes - 56.3 MBHow you lead your business is critical to its success. People are the most important assets in our agencies, and without them, we can’t deliver our best work to our customers. That’s why it’s critical to prioritize agency leadership so your teams can do their best work and grow alongside your organization. Dr. Amin Sanaia is an expert in leadership development with extensive experience studying what attributes make the most successful leaders. Today, he shares the top five personality tra...
EP 391: How sales prospects want to be sold to with Jeremy Miner
April 03, 2023 08:00 - 55 minutes - 76.4 MBSo many of us hate selling or feeling like we are “being sold to” because it has the old reputation of being manipulative, exploitative, and too pushy. Thanks to the sales tactics of the old days, our sales prospects have walls up before a call or meeting even starts. When we know the psychology of sales and truly understand how people want to be sold to, that’s where the magic begins. Jeremy Miner, voted in the top 50 best salespeople worldwide, has some knowledge to share with us about ap...
EP 390: The AMI membership FAQ for agency owners and leaders with Drew McLellan
March 27, 2023 08:00 - 25 minutes - 34.5 MBThis week, I’m using this episode to talk about some questions I get asked a lot, and that is what we offer in AMI memberships. Many of you want to know what our different tiers of memberships include and what other services we offer. If you’re curious about AMI and our membership offerings, this episode is for you. I will break down what we offer for agency owners and leaders and how you can get involved in the AMI community if you feel compelled to do so. We have a ton of different ways...
EP 389: Infusing innovative ideas into your agency operations with Stan Phelps
March 20, 2023 08:00 - 53 minutes - 74.1 MBYou need innovative ideas to stand out and be ahead of the curve. We often get caught up in the chaos of day-to-day agency operations and retreat into the comfort zone of doing things the same way we’ve always done them. Today, we’re talking you out of that way of thinking and giving you an entirely different framework for approaching client projects. Stan Phelps, an author and keynote speaker with prior agency experience, has a whole new way of thinking about client projects and asking t...
EP 388: Community building as a brand marketing strategy with Mark Schaefer
March 13, 2023 08:00 - 52 minutes - 72.1 MBThink about some of your favorite brands for just a moment. What aspects of those brands make you feel the most connected to them? Do you ever find yourself talking to your friends or family about a company you love so much because of what they stand for or how they connect with people? Enter community building as a marketing strategy — the next big thing in brand marketing, according to Mark Schaefer. This week, he will teach us why brands need to hop on this trend as quickly as possible...
EP 387: The four leadership shifts agency owners need to make to adapt to an evolving workforce with Heather McGowan
March 06, 2023 09:00 - 53 minutes - 73.6 MBThere’s no denying that when the pandemic hit, the workforce changed forever. We experienced some of the most rapid shifts in our economy and lifestyles this century, and we still feel its effects today. Most notably, our work standards morphed along with how we view leadership and hustle culture. The old ways of working longer hours and devoting yourself to a company to climb your way to the top have dissolved. This week, Heather McGowan is joining me to talk about the major shifts we’v...
EP 386: Restructuring agency billing and pricing models based on scope value with Jonathan Stark
February 27, 2023 09:00 - 51 minutes - 70.5 MBIf you’re tired of assessing your agency’s project values based on an average hourly rate and having your team constantly updating timesheets, you’ll want to take some notes on this episode. Today’s topic is all about restructuring pricing models to focus more on the scope value rather than an average billable hourly rate. Our guest, Jonathan Stark, is a former software developer on a mission to rid the world of hourly billing. He’ll teach us to reevaluate the work scopes we’re pitching t...
EP 385: Taking stock of where you make fear-based decisions in your agency with Drew McLellan
February 20, 2023 09:00 - 50 minutes - 69.7 MBOne of the most common traps we fall into as agency owners is making decisions based on our fears. Every day we have to make hard choices, and it’s easy to fall victim to a fear-based narrative when trying to make everyone happy while keeping a business afloat. But fear not — I have some advice for you that will help you see the bigger picture of where you are likely making fear-based decisions for your agency. This week, my goal is to help you identify the most common fear-based business...
EP 384: Strategizing your agency growth plan with Corey Quinn
February 13, 2023 09:00 - 49 minutes - 67.3 MBTo continue on the sales theme this week, we’ll dissect everything you need to know about winning and retaining right-fit clients, honing in on your agency vertical, and strategizing your agency growth plan. Our guest, Corey Quinn, has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and CMO for a $150M+ company. Today, he helps B2B SaaS and Agencies grow from 7 figures to 8 by doing less, not more. In this episode, Corey will share some wisdom from ...
EP 383: Getting beyond the “no” in the sales process with Richard Fenton
February 06, 2023 09:00 - 56 minutes - 77 MBSales — the dreaded word that most of us cringe when we think about it. It brings up thoughts of manipulation, forced conversations, and fear of rejection. It’s one of those necessary evils that come with being a business owner that’s essential if you want to keep growing. For many of us, we fear hearing the word “no.” Once it’s out there, we drop the conversation, take the loss, and move on. But if you want to sell effectively AND create a pleasant sales experience for yourself and your ...
EP 382: Adapting the hiring process to a new era of agency staffing with Art Boulay and Sue MacArthur
January 30, 2023 09:00 - 59 minutes - 81.8 MBIt’s no secret the job market has shifted immensely over the past 3–4 years. One minute, we’re hitting the brakes and halting all new hires. The next, we’re kicking things back into gear and going through a hiring frenzy with inflated salaries. And now, we’re entering a recession but still need to hire top talent at an affordable price. How do we keep up? This week, I’m talking with Art Boulay and Sue MacArthur, two experts in talent management and agency staffing. They created a perfect ...
EP 381: Making onboarding and training SOPs painless with Jennifer Smith
January 23, 2023 09:00 - 58 minutes - 80.3 MBOne of the biggest sticking points with agencies is establishing tried and true onboarding and training SOPs. Over and over, we find that new hires aren’t pleased with how their onboarding process went, despite agencies and larger companies investing billions into this one area. Poor training and onboarding experiences can result in disaster and influence how long your new hire will want to stick around after the fact. It can be even more challenging for remote agencies to establish cohesio...
EP 380: Lead with love: In memoriam of Craig Barnes and the legacy he left behind with Drew McLellan
January 16, 2023 09:00 - 30 minutes - 41.8 MBWith a heavy heart, I’m recording this week’s solocast to commemorate the life of a cherished and respected team member of AMI, Craig Barnes. I have known Craig for 25 years, and we became great friends and colleagues over our time together as fellow agency owners. I want to use this solocast as an opportunity to honor the legacy Craig left behind and share with you all some of the core values he taught me over our long time working together, the most important one being to lead with love...
EP 379: The ROI of being a good podcast guest with Tom Schwab
January 09, 2023 09:00 - 53 minutes - 74 MBAs agency owners, we’re always looking for ways to get great customers that increase our profitability while decreasing the length of the typical sales cycle. That’s the dream, right? This week, I have Tom Schwab on to talk about one of the best ways to make that dream a reality — being a great guest on other people’s podcasts. As a great guest himself, Tom has a gold mine of valuable information to share with us about getting featured as a guest on podcasts, the ROI that it brings to you...
EP 379: The ROI of being a good podcast guest with Tom Schwab
January 09, 2023 09:00As agency owners, we’re always looking for ways to get great customers that increase our profitability while decreasing the length of the typical sales cycle. That’s the dream, right? This week, I have Tom Schwab on to talk about one of the best ways to make that dream a reality — being a great guest on other people’s podcasts. As a great guest himself, Tom has a gold mine of valuable information to share with us about getting featured as a guest on podcasts, the ROI that it brings to you...
EP 378: Taking meaningful steps to prioritize diversity in the workplace with Dr. Ella Washington
January 02, 2023 09:00 - 42 minutes - 57.7 MBDiversity in the workplace is the cornerstone of running a modern and successful agency. Without it, you’re not only selling your agency short, but you’re also passing up on an immense pool of talent and ideas that you won’t find by staying in a comfort zone. This week, we have Dr. Ella Washington, a professor, organizational psychologist, and DEI expert, on the podcast to share the purpose, pitfalls, and progress behind effective and measurable DEI work. Whether your agency has fallen be...
EP 377: Creative thought leadership — bringing your book idea to life with Henry DeVries
December 26, 2022 09:00 - 52 minutes - 72.4 MBWith agency ownership comes big ideas, a lot of creative energy, and infinite passion for your work. Chances are you have a million ideas floating around your head with nowhere to put them. Why not compile them into a book? We’ve talked about why creative thought leadership matters for finding right-fit clients and aids in biz dev for your agency. This week, I’m bringing back Henry DeVries to discuss finally putting all those ideas into action and writing your book. We have a fun episod...
EP 376: Deploying effective business development strategies with Peter Levitan
December 19, 2022 09:00 - 46 minutes - 63.2 MBBusiness development will always be necessary for keeping your agency alive. Many agencies are great at marketing for clients but historically fall flat when it’s time to market themselves to prospects. Peter Levitan knows this very well and has some tips to share to help us get creative about our agencies and prospecting for them. Whether aggressively pursuing a dream client or breaking into thought leadership, Peter knows the ins and outs of getting your agency’s name out there to just ...
EP 375: Incentivizing daily time tracking with Drew McLellan
December 12, 2022 09:00 - 28 minutes - 38.9 MBTime tracking is one of the most overlooked resources in an agency’s day-to-day operations. Without it, you’re missing out on valuable data about where you need more training, more staff, or even if you’re charging enough for your services. That’s why I’m talking today about incentivizing daily time tracking with your employees. The first thing a lot of your team will say is, “I don’t have time to do this every day.” But, with a little incentive and some tenacity, you can reach 95% to 98...
EP 374: Good habits for great agency leadership with Jeff Salzenstein
December 05, 2022 09:00 - 57 minutes - 78.4 MBWeary is a great word to describe a lot of agency leaders right now. It comes up again and again that we’re just tired, overworked, and running on fumes. It’s not our fault, but there are things we can do to get back to feeling a little more balanced and less like we’re about to snap. I brought Jeff Salzenstein on this week to teach us some good habits that we can work on little by little to improve our personal lives and help us be better agency leaders. As a former tennis pro, he know...
EP 373: Optimizing your agency workflow with white-label outsourcing with Manish Dudharejia
November 28, 2022 09:00 - 44 minutes - 60.8 MBIf you’ve ever been in a situation where you’re thinking, “I’m doing too much,” or “I don’t have time to be creative anymore,” get comfortable because this episode is for you. Today, we’re talking about optimizing your agency workflow through outsourcing and hiring so that you can get your hands out of everything and get back to doing more of the work you love. Manish Dudharejia of E2M Solutions is an expert in white-label outsourcing, agency workflow optimization, and hiring the right ...
EP 372: Prioritizing diversity, equity, and inclusion in marketing agency culture with Farzana Nayani
November 21, 2022 09:00 - 44 minutes - 61.7 MBMarketing agency culture is constantly changing, but adapting the best we can is important. And one of the most important ways we need to be adaptable is by identifying where we can bring more diversity and new perspectives into our company culture. Sometimes when you’re sitting in the boss’s chair, there can be a disconnect between knowing what your people want and need and seeing who might be missing from the room altogether. This is where this week’s guest, Farzana Nayani, comes in to ...
EP 371: The changing tides of content marketing strategy with Steve Pockross and Ryan Sargent
November 14, 2022 09:00 - 47 minutes - 65.4 MBCreating content and having a content marketing strategy have become the bread and butter of marketing agencies, and we have the research to prove it. In fact, many agencies are now saying that 75% of their revenue is coming from content. This week, I’m talking with Steve Pockross and Ryan Sargent of Verblio to go over some interesting research they did about content creation, content ROI, what types of content they create, and more. This episode is packed with information that will hopef...
EP 370: The ultimate guide for investing in star employee retention with Drew McLellan
November 07, 2022 09:00 - 33 minutes - 45.9 MBFor 2021 and 2022, we’ve been in a job seeker’s market where potential employees have more power to make demands. But now, this period is cooling off as we head into a recession. This means you should be able to find good talent for less money and with fewer demands. We know it’s hard to compete with big corporations for what we can offer, but many people choose to work with agencies because they’re unique and go against the corporate grain. So once you have your star employees, how do yo...
EP 369: Facing the fears of agency ownership head-on with Drew McLellan
October 31, 2022 08:00 - 1 hour - 110 MBFear is a familiar feeling in agency ownership. It’s easy to feel like you don’t know what you’re doing or might be missing something important, especially if you’re doing it all yourself. In this episode, I’m delivering advice on how to conquer the biggest agency owner fears in a Collabs & Cocktails event hosted by Predictive ROI. Whether it’s imposter syndrome, money worries, figuring out how to manage employees, or learning how to collaborate with other agency owners, I have some advic...
EP 368: The “Magnificent 7” of leveraging a book to find right-fit clients with Henry DeVries
October 24, 2022 08:00 - 48 minutes - 67 MBOne of the best ways to establish yourself as a thought leader in your industry and get more right-fit clients is by publishing a book. Often, the people who don’t want to publish a book fall into one of two categories: those who don’t think they know enough (or think everyone knows what they do) or those who think they have the “secret sauce” and don’t want to give it away willingly. Our guest, Henry DeVries, is here to tell us why everyone has it in them to get published, why it’s the b...
EP 367: Giving B2B prospects an outrageous offer they can’t refuse with David Valentine
October 17, 2022 08:00 - 43 minutes - 59.5 MBToday on the podcast, we’re challenging how you approach B2B prospecting. If you’ve ever been afraid to openly advertise your pricing, roll out a free offer for new customers, or try something completely different from the agency norm, I hope this conversation inspires you to take the risk. In this episode, David Valentine and I discuss how his businesses have grown incredibly by using unorthodox methods to drive sales and keep clients for longer through “Outrageous Offers” and case studi...
EP 366: Setting your agency up for success by measuring metrics with Marcel Petitpas
October 10, 2022 08:00 - 47 minutes - 65.6 MBWe always say, “What you measure matters,” on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team. That’s why we have Marcel Petitpas here to teach us all about running your agency by the numbers. He’s the expert in AGIs, delivery margins, and profit and loss statements, and he knows how to k...
EP 366: Agency metrics and what to measure with Marcel Petitpas
October 10, 2022 08:00 - 47 minutes - 65.7 MBWe always say, “What you measure matters,” on the podcast, and today is no exception. To keep you and your team fed, you need to measure metrics in your agency. Without this vital system in place, you likely have no idea how much money is coming in or being spent, which directly affects your team. That’s why we have Marcel Petitpas here to teach us all about running your agency by the numbers. He’s the expert in AGIs, delivery margins, and profit and loss statements, and he knows how to k...
EP 365: Weathering an economic storm with recession planning with Drew McLellan
October 03, 2022 08:00 - 31 minutes - 43.6 MBWe’ve all been hearing it: a storm is coming. Or maybe it’s not. Depending on who you ask, we don’t know what our economic future holds. But one thing is for sure, if you stay prepared with recession planning, regardless of what the economy is doing, you can hold strong against those unexpected changes much more easily. In this solocast episode, I will share with you the best ways you can start recession planning even if your agency is financially okay right now. It’s never the wrong time...
EP 364: Marrying creativity with technology for brand awareness innovation with Alvaro Melendez
September 26, 2022 08:00 - 52 minutes - 71.7 MBWhat do you think of when you hear about Disney? Fireworks, castles, and happy families all probably came to mind for a moment. But you probably didn’t think of dishware — and we’re not talking about those cups from the 90s with Lion King characters on them that were in every family’s kitchen cabinets. Today’s guest, Alvaro Melendez, knows brands deeply in a way that most of us could never even imagine. If you think you know the core of what makes a brand who they are, think again. Alvaro ...
EP 363: How does your employee satisfaction stack up? - Agency Edge Research analysis 2022 with Susan Baier
September 19, 2022 08:00 - 59 minutes - 82.1 MBWhat makes an employee want to stick around at your agency? Every year since 2014, we’ve been doing the research and compiling it into our Agency Edge Research to help agency owners get to the bottom of how to maintain employee satisfaction. We expected certain things like financial compensation and work-from-home flexibility to be most important this year. Still, we were surprised to find many other desires shining through that have nothing to do with money. This year, Susan Baier return...
EP 362: Identifying single points of failure to grow your agency with Jesse Gilmore
September 12, 2022 08:00 - 52 minutes - 71.7 MBAre you making yourself irrelevant in your agency? We’ve been talking a lot lately about how important it is to have systems and processes in place so you can work less and get back to doing the parts of agency ownership that you love. But if you or anyone in your agency becomes irreplaceable, you will be stuck in your 60-80 hour work weeks. This week, our guest Jesse Gilmore gives us a thorough breakdown of how to identify single points of failure in an agency—Hint: it’s often the agency...
EP 361: How to write a creative brief with Tim Brunelle
September 05, 2022 08:00 - 50 minutes - 69.5 MBIf you’re in a creative role at your agency, you’re probably familiar with receiving creative briefs that just don’t measure up. Instead of getting inspired to do great work, you’re left wondering where to start or what the point of the project is. If you’ve ever created or pitched a brief, on the other hand, you’ve probably worked from a template or simply checked off the boxes of the bare minimum — it happens to the best of us! This week, I’m interviewing Tim Brunelle, a creative dire...
EP 361: A creative’s perspective on innovative creative briefs with Tim Brunelle
September 05, 2022 08:00 - 50 minutes - 69.3 MBIf you’re in a creative role at your agency, you’re probably familiar with receiving creative briefs that just don’t measure up. Instead of getting inspired to do great work, you’re left wondering where to start or what the point of the project is. If you’ve ever created or pitched a brief, on the other hand, you’ve probably worked from a template or simply checked off the boxes of the bare minimum — it happens to the best of us! This week, I’m interviewing Tim Brunelle, a creative dire...
EP 360: Thinking toward the future in your succession planning strategy with Drew McLellan
August 29, 2022 08:00 - 27 minutes - 37.7 MBWhen you’re running an agency, you know you will not have it forever. While your goal could be to sell it eventually, you must consider retirement, career pivots, or plain old ownership fatigue as part of your succession planning strategy. Most of us aren’t thinking about what’s happening 3, 5, or even 10 years down the road in day-to-day agency operations. But, it’s very important to understand how your decisions today could impact the future value of your business. Today’s solocast cove...
EP 359: Agency management system with Juliana Marulanda
August 22, 2022 08:00 - 52 minutes - 72.5 MBNow that we’ve discussed what systems and processes are, the tools we can use to implement them, and how to integrate them into team culture, let’s talk about what happens when we start to use these processes as we scale our agencies. This week, Juliana Marulanda of ScaleTime shares her 20+ years of knowledge with creating systems and processes in agencies and how it frees up more time to do what we love. We discuss how to get your agency unstuck from bottlenecks in productivity, reduce day...
EP 359: Controlling our chaos with systems and processes with Juliana Marulanda
August 22, 2022 08:00 - 52 minutes - 72.4 MBNow that we’ve discussed what systems and processes are, the tools we can use to implement them, and how to integrate them into team culture, let’s talk about what happens when we start to use these processes as we scale our agencies. This week, Juliana Marulanda of ScaleTime shares her 20+ years of knowledge with creating systems and processes in agencies and how it frees up more time to do what we love. We discuss how to get your agency unstuck from bottlenecks in productivity, reduce day...
EP 358: The necessary evils of optimizing your agency operations with Marquis Murray
August 15, 2022 08:00 - 50 minutes - 70 MBWhen running an agency, efficiency is key. While we would probably prefer to focus on any other task, establishing effective systems and processes is imperative to our agency operations. The systems we create and teach our team members will ultimately define our day-to-day, client satisfaction, and employee retention. This week, Marquis Murray of Ditto will share his knowledge on implementing agency operations adjustments into our team culture. Whether it’s project management software, a w...
EP 357: Demystifying remote workers and how they fit into agency culture with Noel Andrews
August 08, 2022 08:00 - 58 minutes - 80 MBThe talent we hire is often one of our greatest assets as agencies. Building our talent pool and promoting connectedness is integral to agency culture, and we spend a lot of time finding the perfect fit for our team. On one hand, you want a team that can come together, easily collaborate on tasks, and understands one another closely. On the other hand, casting a wider net can find you more people who are good at helping get specific jobs done independently. How do we marry these two ideas...
EP 356: Taking control of occupational burnout before it burns you with Dr. Gerry Farris
August 01, 2022 08:00 - 56 minutes - 77.1 MBFor many of us, agency ownership means that most of our time and energy goes into our work. Even when trying to sleep, we’re replaying a frustrating conversation we had earlier that day, doomscrolling, or even dreaming about everything on our to-do lists. When we can’t turn off our minds at the end of a long day, we set ourselves up for occupational burnout. As some of you know, I learned the hard way that staying overly connected to our work can have severe consequences. I brought Dr. Ge...
EP 355: Agency innovation as we enter the post-pandemic Renaissance with Drew McLellan
July 25, 2022 08:00 - 44 minutes - 61.7 MBSome of the most significant innovations have been born out of the most challenging hardships, and agency innovations are no different. For the past two years, agency owners have been through the wringer. Some of you have even wondered if it’s time to shut your doors and move on to something different. You’re all. Just. Exhausted. I often use the analogy that your agency is a ship, and you are the captain. It’s your responsibility to make sure that the ship doesn’t sink. For the past 24 m...
EP 354: Why pivoting your agency niche will help you sell better with Stephen Woessner
July 18, 2022 08:00 - 59 minutes - 81.2 MBAs agency owners, we’re often dedicated to the niche we’ve carved out for ourselves and can get very comfortable serving our clients within those parameters. It’s easy to become highly committed, and stubbornly so, to that one niche. When it stops working for us the way we want it to, deciding to pivot can be difficult. Today, the CEO of PredictiveROI, Stephen Woessner, came on the podcast to share his experience with this exact situation. His agency had been working in a niche for many y...
EP 353: How to up-level your agency’s growth in two simple steps with Drew McLellan
July 11, 2022 08:00 - 23 minutes - 31.8 MBWe all know the phrase, “what we don’t know, can’t hurt us.” But, it also can’t make us any more money. That’s why this week, we’re kicking things off with another solocast episode where I’ll be discussing the two agency growth secrets that are guaranteed to put more money in your pocket and bring clients to you effortlessly. To demonstrate this, I’m using Flying Camel as an example of how a few small tweaks can up-level you from an A– to an A-grade agency. They’ve already established the...
EP 352: The freedoms you should be giving yourself as an agency owner with Drew McLellan
July 04, 2022 08:00 - 28 minutes - 39 MBThis holiday week, the idea of freedom is at the forefront of many people’s minds. It’s a topic that touches so many facets of our lives every day. In today’s episode, I want to turn my focus to agency owners, and what freedoms we should be taking full advantage of that will ultimately benefit your agency culture. Many of us chose to start our own agencies because it granted us privileges that being an employee did not. And while we may think we’re taking full advantage of them, the reali...
EP 351: Using 6-week cycles to optimize agency operations with Joe Martin
June 27, 2022 08:00 - 45 minutes - 62.8 MBWe all wish we had more time in our schedules, right? We long for a day without interruptions so we can just focus and do our best work. Or, even worse, we’ve finished all of our work, and now we don’t know what to do with ourselves. These are two different problems, but, according to today’s guest, both have the same solution that starts in our agency operations. This is where Joe Martin has a thing or two to teach us. He changed how his entire agency operates and meets its goals by swit...