Better Done Than Perfect
75 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 8 ratingsThe show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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Episodes
Pricing and Packaging for SaaS with Dan Balcauski
March 22, 2024 07:00 - 44 minutes - 41 MBHow can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more. Visit our website for the detailed episode recap with key learnings. Product Tranquility Follow Dan on LinkedIn SaaS Scaling Secrets — Dan’s podcast Thanks for listening! If you found th...
Running a Portfolio of Products with Tim Schumacher
February 23, 2024 07:00 - 34 minutes - 31.8 MBHow do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more. Visit our website for the detailed episode recap with key learnings. saas.group — Tim’s company UI Breakfast Episode 135: Multi-Product Portfolio Model for SaaS with JD Graffam Prerende...
QA in Email Marketing with Michael Wilding
January 26, 2024 07:00 - 25 minutes - 23.8 MBWith so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods. Visit our website for the detailed episode recap with key learnings. DEPT® — Michael’s place of work Litmus, Email on Acid — templa...
Proven Ideas for A/B Testing with Sahil Patel
December 22, 2023 07:00 - 31 minutes - 28.7 MBHow do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why you should get inspiration from the tests run by other companies, how early you should invest in A/B testing, where to use disruptions in your website design, and more. Visit our website for the detailed episode recap with key learnings. Spiralyze Connect with Sahil on LinkedIn Thanks for listening! If you found the episode useful, please spread the w...
Community-led Growth with Lloyed Lobo
November 17, 2023 07:00 - 45 minutes - 41.7 MBHow do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more. Visit our website for the detailed episode recap with key learnings. From Grassroots To Greatness — Lloyed’s new book Start with Why — a boo...
Automated Webinars with Melissa Kwan
October 20, 2023 07:00 - 24 minutes - 22.7 MBHow can automated webinars help your product grow? In this episode, we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn the difference between live-first and automated webinar solutions, why you should be honest with your prospects, how you can make your on-demand demo effective, and more. Visit our website for the detailed episode recap with key learnings. eWebinar — Melissa’s product Zoom, Livestorm, Demio — popular tools for live webinars How to Script an Effective O...
Marketing for All-in-one Platforms with Geoff Roberts
September 22, 2023 07:00 - 41 minutes - 38.1 MBHow do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll learn about their special approach to SEO, why you should sometimes prioritize resonance over reach, the importance of narrowing down on your audience, and more. Visit our website for the detailed episode recap with key learnings. Outseta — Geoff’s product Basecamp, HubSpot — popular all-in-one products Follow Geoff on Twitter and LinkedIn Thanks for...
Lifecycle Marketing with Nout Boctor-Smith
August 25, 2023 07:00 - 40 minutes - 37.8 MBWhy should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more. Visit our website for the detailed episode recap with key learnings. Nine Lives Digital What is Product-led Growth? The Ultimate Guide to Account-Based Marketing B2B Marketing Attri...
Marketing for Humans with Sarah McCredie
July 28, 2023 07:00 - 31 minutes - 29.2 MBHow can B2B brands become more authentic and straightforward in their messaging? In this episode, we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more. Visit our website for the detailed episode recap with key learnings. Recurly — Sarah’s place of work Glossier — one of direct-to-consumer pioneers in human marketing Slack — an example of human branding ...
Re-engagement Emails with Tim Hart
July 14, 2023 07:00 - 29 minutes - 27.3 MBHow do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more. Visit our website for the detailed episode recap with key learnings. Response Labs Email Geeks Connect with Tim on LinkedIn Thanks for listening! If you found the episode us...
Customer Acquisition Strategies with Farzad Rashidi
June 30, 2023 07:00 - 42 minutes - 39.2 MBHow can you improve your customer acquisition funnel? In this episode, we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more. Visit our website for the detailed episode recap with key learnings. Respona — Farzad’s tool UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei Semrush, Ahrefs, Moz — Farzad’s tool stack Out...
Prioritizing Engineering Resources with Phil Alves
June 16, 2023 07:00 - 38 minutes - 35.9 MBHow do you get the best ROI from your engineering team while keeping them happy? In this episode, we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more. Visit our website for the detailed episode recap with key learnings. DevSquad — Phil’s consultancy DevStats — Phil’s product Shape Up — a book by Ryan Singer UI Breakfast Podcast Episo...
Virality & Word of Mouth with Gaurav Vohra
June 05, 2023 07:00 - 42 minutes - 39.3 MBHow can virality and word of mouth help with your SaaS growth? In this episode, we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more. Visit our website for the detailed episode recap with key learnings. Superhuman — Gaurav’s company Traction — a book by Gabriel Weinberg and Justin Mares Warby Parker — ...
Using Swag to Grow Your SaaS Brand with Scott Markovits
May 19, 2023 07:00 - 46 minutes - 43.7 MBHow can swag amplify your SaaS brand reputation? In this episode, we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more. Visit our website for the detailed episode recap with key learnings. InVision — Scott’s previous place of work Threadbird Cotton Bureau Fathom Analytics Follow Scott on Twitter and LinkedIn Check out ...
Personal Motivation in B2B SaaS with Sofia Quintero
May 05, 2023 07:00 - 52 minutes - 48.9 MBHow can you uncover your customers’ personal motivation and leverage it for SaaS growth? In this episode, we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more. Visit our website for the detailed episode recap with key learnings. Collie — Sofia’s new product, a tool for engineering teams EnjoyHQ —...
SaaS Brand Architecture with Karrie Sanderson
April 21, 2023 07:00 - 40 minutes - 37.8 MBWhat makes a SaaS brand special? In this episode, we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more. Visit our website for the detailed episode recap with key learnings. Typeform, Smartsheet — Karrie’s previous employers Uncovering Customer Insights with Aggelos Mouzakitis Wynter — a researc...
Managing SaaS Growth with Asia Orangio
April 07, 2023 07:00 - 42 minutes - 39.8 MBHow do you approach and manage your SaaS growth processes? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick a focus area, how to handle pricing experiments, and more. Visit our website for the detailed episode recap with key learnings. DemandMaven — Asia’s company Hacking Growth — a book by Sean Ellis and Morgan Brown Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz North Star ...
Software Pricing Design with Chris Mele
March 03, 2023 07:00 - 1 hour - 60.3 MBWhy should SaaS businesses invest in a pricing strategy? In this episode, we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more. Visit our website for the detailed episode recap with key learnings. Software Pricing Partners The three worst B2B SaaS pricing errors – and how to avoid them Thanks for listening! If you found the e...
Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
February 17, 2023 07:00 - 51 minutes - 48.1 MBHow can the JTBD framework help with customer development and product positioning? In this episode, we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more. Visit our website for the detailed episode recap with key learnings. headofgrowth.io — Aggelos’ consultancy Whereby — the case study we’re talking abou...
SaaS Metrics from $0 to $100M MRR with Sid Jain
February 03, 2023 07:00 - 37 minutes - 34.2 MBHow do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more. Visit our website for the detailed episode recap with key learnings. ChartMogul – Sid’s place of work GitLab KPI Jamin Ball SaaS Metrics that matter to Investors The SaaS Me...
Data Activation for SaaS with David Sepulveda
January 20, 2023 07:00 - 33 minutes - 31.1 MBWhat processes are involved in activating your data? In this episode, we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more. Visit our website for the detailed episode recap with key learnings. Kumospace – David’s place of work dbt logic The cupcake approach by Intercom Towards Data Science SF Python Follow David...
Creative SEO for SaaS with Monica Lent
January 06, 2023 07:00 - 45 minutes - 42.7 MBHow can you approach SEO in a more creative manner? In this episode, we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more. Visit our website for the detailed episode recap with key learnings. Affilimate – Monica’s SaaS Sanity – Affilimate’s CMS of choice SEO for B2B SaaS with Pawel Grabowski Follow Monica on Twitter Check o...
Measuring the ROI of Email with Claudiu Murariu
November 25, 2022 07:00 - 47 minutes - 43.7 MBHow do you measure the ROI of your emails? In this episode, we talk to Claudiu Murariu, co-founder and CEO of InnerTrends. You'll learn about the role email plays in a product, how to track the impact of your email, two types of impact from sending a message, and more. Visit our website for the detailed episode recap with key learnings. InnerTrends – Claudiu’s SaaS The Big User Onboarding Roundtable The One Metric for User Onboarding Tuple – a tool by Ben Orenstein How to Save Money on...
Content Curation with Jonathan Gandolf
November 11, 2022 07:00 - 38 minutes - 35.4 MBHow can SaaS marketers benefit from content curation? In this episode, we talk to Jonathan Gandolf, founder and CEO of The Juice. You'll learn how to curate your content lineup manually, why content distribution is important, and more. Visit our website for the detailed episode recap with key learnings. The Juice – Jonathan’s content curation platform for B2B professionals BDTP S5E2: Building Two-sided Marketplaces with John Doherty UI Breakfast Episode 175 with Dru Riley SparkToro – a ...
Email Deliverability with Lauren Meyer
October 28, 2022 07:00 - 39 minutes - 36.3 MBCan we, mere mortals of email marketing, influence email deliverability? In this episode, we talk to Lauren Meyer, chief marketing officer at SocketLabs. You'll learn about the mechanism of how an email is delivered, the factors that affect deliverability, why you should use engagement metrics as proxies for deliverability, and more. Visit our website for the detailed episode recap with key learnings. SocketLabs – Lauren’s place of work Patrick McKenzie’s Twitter thread about self-hosting...
Email Strategy with Samar Owais
October 17, 2022 06:08 - 33 minutes - 31.5 MBWhen is the right time to think about your email strategy? In this episode, we talk to Samar Owais, email strategist and founder of Emails Done Right. You'll learn about the extended onboarding flows, how to increase conversions from your mailing list, how to do discounts for SaaS the right way, and more. Visit our website for the detailed episode recap with key learnings. Emails Done Right Joanna Wiebe – founder of Copyhackers Val Geisler – an email strategist and educator Join Samar’s...
Product-led Growth with Todd Olson
September 30, 2022 07:00 - 41 minutes - 38.4 MBWhat does it mean to run a product-led organization? In this episode, we talk to Todd Olson, co-founder and CEO of Pendo. You'll learn about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and more. Visit our website for the detailed episode recap with key learnings. Pendo – Todd’s SaaS Measuring and Managing Performance in Organizations – a book by Robert Austin Mailchimp, Datadog – SaaS companies with freemi...
Founder-led Sales with Josh Ho
September 16, 2022 07:00 - 42 minutes - 39.5 MBWhy do SaaS founders have a unique advantage at doing sales? In this episode, we talk to Josh Ho, founder and CEO of Referral Rock. You'll learn why you should lean into your founder superpowers, how to choose the right CRM, what to ask during a discovery call, and more. Visit our website for the detailed episode recap with key learnings. Referral Rock – Josh’s product Streak – a simple CRM tool HubSpot – a popular CRM tool Steli Efti – a thought leader in sales, CEO of Close The Sales...
Product Monetization with John Kotowski
September 02, 2022 08:00 - 42 minutes - 39.5 MBHow do you leverage monetization for growth? In this episode, we talk to John Kotowski, founder and CEO of Buyerson, Inc. You'll learn about the importance of identifying your buyer persona, the three growth tactics through monetization, who should own the pricing problem, and more. Visit our website for the detailed episode recap with key learnings. Buyerson, Inc. — John’s consultancy SaaS Monetization: The Secret Weapon for Growth How to Write a Pricing Update Email: 14 Examples from R...
Now/Next/Later Roadmapping with Janna Bastow
August 19, 2022 06:00 - 40 minutes - 37.3 MBCan your roadmap be better than a traditional timeline? In this episode, we talk to Janna Bastow, co-founder of ProdPad. You'll learn why product teams are moving away from time-based roadmaps, how this framework allows flexibility, and why it’s okay to apply only some parts of a methodology based on your situation. Visit our website for the detailed episode recap with key learnings. ProdPad – Janna’s product Simon Cast – Janna’s co-founder at ProdPad and Mind the Product Shape Up – a bo...
Finding Product-market Fit with Andrew Reifman
July 18, 2022 08:00 - 32 minutes - 30.4 MBHow do you find that elusive product-market fit? In this episode, we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more. Visit our website for the detailed episode recap with key learnings. Makeswift – Andrew's product Alan Pledger – co-founder and CEO of Makeswift Guillermo Rauch – one of...
Survey-based Research Projects with Becky Lawlor
July 01, 2022 09:00 - 44 minutes - 41.3 MBHow do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. Visit our website for the detailed episode recap with key learnings. Sparkifico – Becky’s research and content agency Michele Linn – co-founder and chief strategy ...
Google Analytics with Julian Juenemann
June 22, 2022 04:57 - 37 minutes - 34.8 MBHow do we make the most of our data in Google Analytics? It’s free and extremely powerful, but also intimidating. In this episode, we talk to Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire suite of data tools, and more. Visit our website for the detailed episode recap with key learnings. MeasureSchool — Julian’s membership company M...
Building Two-sided Marketplaces with John Doherty
June 04, 2022 01:17 - 51 minutes - 47.6 MBWhat are the unique challenges in building two-sided marketplaces? In this episode, we talk to John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more. Visit our website for the detailed episode recap with key learnings. Credo — John’s product, a marketplace for agencies EditorNinja — John’s new company How to Edit Content with Ki...
B2B Marketing Attribution with Steffen Hedebrandt
May 24, 2022 10:30 - 38 minutes - 35.4 MBMarketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more. Visit our website for the detailed episode recap with key learnings. Dreamdata — Steffen’s product Trustpilot — a popular review platform B2B go-...
SEO for B2B SaaS with Pawel Grabowski
May 06, 2022 22:27 - 42 minutes - 58.7 MBWhere shall SaaS companies direct their SEO efforts? In this episode, we talk to Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more. Visit our website for the detailed episode recap with key learnings. Smashing Copy — Pawel’s SEO-focused Content Agency for SaaS Link Building Strategy with Alan Silves...
Link Building Strategy with Alan Silvestri
April 22, 2022 23:00 - 43 minutes - 40 MBDoes link building have to be haphazard, or can there be a more systemic approach? In this episode we talk to Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the trade, and more. Visit our website for the detailed episode recap with key learnings. Growth Gorilla — Alan’s company Ahrefs, Majestic SEO — t...
Conversion Copywriting with Chris Silvestri
April 08, 2022 23:31 - 32 minutes - 30.1 MBHow can copy work alongside design to increase SaaS website conversions? In this episode, we talk to Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more. Visit our website for the detailed episode recap with key learnings. Conversion Alchemy — Chris’s copywriting and design business Quinn Zeda —...
Building in Public with Noah Bragg
February 25, 2022 17:56 - 37 minutes - 34.1 MBWhat are the marketing benefits of sharing your progress in public? Are there any drawbacks? In this episode, we talk to Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more. Visit our website for the detailed episode recap with key learnings. Potion — Noah’s product Notion — a popular knowledge management tool Justin Jackson of Transistor and Megamaker, Damien Ch...
Web Copy for SaaS with Ekaterina Howard
February 12, 2022 00:16 - 28 minutes - 26.3 MBIs copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more. Visit our website for the detailed episode recap with key learnings. ekaterinahoward.com — Ekaterina’s consulting website Finding the Right Message — a book by Jen...
SaaS Content Strategy with Nicole Kow
January 28, 2022 15:27 - 22 minutes - 20.8 MBWhat can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more. Visit our website for the detailed episode recap with key learnings. nicolekow.com — Nicole’s consultancy CodeSubmit, TrekkSoft — some of Nicole’s clients Reddit, Quora — great locations for res...
How to Edit Content with Kieran Tie
January 17, 2022 17:23 - 41 minutes - 38.3 MBHow can we edit our content better? Can editing make a difference? In this episode, we talk to Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more. Visit our website for the detailed episode recap with key learnings. Chatty.so — Kieran’s editorial service Grammarly, Writer.com — proofreading tools Google Docs, Quip — collaborative word processing t...
SaaS Positioning with Marc Thomas
January 03, 2022 16:35 - 47 minutes - 43.5 MBCan you position your SaaS in a 90-minute call? In this episode, we talk to Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more. Visit our website for the detailed episode recap with key learnings. Powered by Search — Marc’s place of work Obviously Awesome — a book by April Dunford How We Used April Dunford’s 10-Step...
Producing Technical Content with Karl Hughes
December 17, 2021 15:49 - 46 minutes - 43.3 MBWhat are the best practices for producing technical content? In this episode we talk to Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more. Visit our website for the detailed episode recap with key learnings. Cassidy’s Twitch channel Draft.dev — Karl’s agency BuzzSumo — tool for evaluating content reach Ahrefs — popular suite of SEO tools Building a Scalable E-Com...
Live Streaming with Cassidy Williams
December 03, 2021 17:21 - 41 minutes - 37.8 MBNeed a crash course on how to approach live streaming? In this episode, we talk to Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more. Visit our website for the detailed episode recap with key learnings. Cassidy’s Twitch channel Learn with Jason — a live learning site for developers Twitch, YouTube — popular streaming platforms O...
Education in Marketing Automation with Chris L. Davis
November 19, 2021 14:46 - 27 minutes - 25.5 MBWhat’s the best way to teach people email marketing automation? In this episode, we talk to Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more. Visit our website for the detailed episode recap with key learnings. Automation Bridge — Chris’s company Leadpages, ActiveCampaign — Chris’s previous places of work Six S...
Your Go-to-Market Strategy with Lucy Heskins
November 05, 2021 15:52 - 42 minutes - 38.9 MBWhat does a go-to-market strategy look like for an early-stage B2B SaaS? What resources exist for marketers driving these strategies? In this episode, we talk to Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more. Visit our website for the detailed episode recap with key learnings. Oh, blimey. — Lucy’s consulting ...
Business Automation with Jimmy Rose
October 22, 2021 14:21 - 36 minutes - 33.9 MBWhat tasks are worth automating in our businesses? What tools shall we use? In this episode, we talk to Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more. Visit our website for the detailed episode recap with key learnings. Content Snare — Jimmy’s SaaS product Zapier, Integromat, IFTTT — popular automati...
Email Automation & Customer Experience with Jordan Skole
October 08, 2021 16:46 - 42 minutes - 38.7 MBHow can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more. Visit our website for the detailed episode recap with key learnings. Autobooks — Jordan’s current place of work Mastering Email Softwa...
Email Automation Data & Integrations with Colin Nederkoorn
September 24, 2021 17:39 - 37 minutes - 34.8 MBHow can we make the integration process smooth for different email automation platforms? In this episode, we talk to Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more. Visit our website for the detailed episode recap with key learnings. Customer.io — Colin’s company, a customer engagement platform Mixpanel, Kissmetr...