Your Go-to-Market Strategy with Lucy Heskins

What does a go-to-market strategy look like for an early-stage B2B SaaS? What resources exist for marketers driving these strategies? In this episode, we talk to Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more.

Visit our website for the detailed episode recap with key learnings.

Oh, blimey. — Lucy’s consulting companyCareercake — Lucy’s previous place of workProgression — Jonny Burch’s HR software companyBuilding HR Software with Jonny BurchCustomer Camp — a customer research framework by Katelyn BourgoinThe Mom Test — a book by Rob FitzpatrickTraction — a book by Gabriel WeinbergDrive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups — an article on growth lanesProduct-Led Growth: How to Build a Product That Sells Itself — a book by Wes BushProduct-Led Growth Slack community — a resource for product-led growth marketersCustomer-led growth — go-to-market strategy that involves salesForget the Funnel — a resource for customer-led-growth marketingGet Out of the ARPU-CAC Danger Zone with Channel Model Fit — an article by Brian BalfourIntercom’s pricing matrix — found in Lucy’s Early-Stage Startup Marketing PlaybookLucy’s blogFollow Lucy on TwitterFollow Lucy on LinkedIn

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