How do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. 

Visit our website for the detailed episode recap with key learnings.

Sparkifico – Becky’s research and content agencyMichele Linn – co-founder and chief strategy officer at Mantis ResearchPollfish, SurveyMonkey – panel companies for consumer audiencesHARO, Help a B2B Writer – popular PR platformsAlchemer, Qualtrics – popular survey toolsQUAID – an online tool that helps evaluate survey questionsQuestionnaire Design — a book by Ian BraceFollow Becky on LinkedInSponsor

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