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SaaS Positioning with Marc Thomas
Better Done Than Perfect
English - January 03, 2022 16:35 - 47 minutes - 43.5 MB - ★★★★★ - 8 ratingsEntrepreneurship Business Marketing customer success software product management customer lifecycle customer messaging startups email marketing saas user onboarding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Can you position your SaaS in a 90-minute call? In this episode, we talk to Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more.
Visit our website for the detailed episode recap with key learnings.
Powered by Search — Marc’s place of workObviously Awesome — a book by April DunfordHow We Used April Dunford’s 10-Step Method to Overhaul Positioning at UserlistThe Saas Positioning CanvasBlink — book by Malcolm GladwellPowered by Search blogFollow Marc on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.