Better Done Than Perfect artwork

Web Copy for SaaS with Ekaterina Howard

Better Done Than Perfect

English - February 12, 2022 00:16 - 28 minutes - 26.3 MB - ★★★★★ - 8 ratings
Entrepreneurship Business Marketing customer success software product management customer lifecycle customer messaging startups email marketing saas user onboarding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SaaS Content Strategy with Nicole Kow
Next Episode: Building in Public with Noah Bragg

Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more.

Visit our website for the detailed episode recap with key learnings.

ekaterinahoward.com — Ekaterina’s consulting websiteFinding the Right Message — a book by Jennifer HaviceThe Mom Test — a book by Rob FitzpatrickHannah Shamji’s YouTube channel — customer survey teardownsCoda — a great example of homepage copyHow ClickGUARD got a 16% lift in conversions and identified its best-fit offer12 Tips on Voice of the Customer for SaaS from Ferdinand GoetzenFollow Ekaterina on YouTube, Twitter, and LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Twitter Mentions