B2B Marketing and More With Pam Didner
249 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 22 ratingsDo you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.
As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.
In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!
For more information, visit pamdidner.com.
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Episodes
181 - SOLO: 3 Tips to Lead an Effective Marketing Team
August 03, 2021 07:00 - 9 minutes - 8.29 MBWelcome to another episode of B2B Marketing & More! Marketing leaders and managers often ask me how to lead a marketing team, especially new first-line managers. However, even very experienced marketing directors ask for advice when they have to respond to unfamiliar marketing disciplines. That’s why in today’s episode, I talk about leading a marketing team and making that team efficient and motivated. ---------------- If you want to chat, reach out on any social media channels or emai...
180 – ft. Tommy Walker: A Content Marketer’s Journey
July 27, 2021 07:00 - 28 minutes - 20 MBWelcome to another episode of B2B Marketing & More! Today’s guest is Tommy Walker, founder of WalkerBots Content Studios, content strategy consultant responsible for starting a Shopify Plus blog and former Global Editor-in-Chief will QuickBooks. Now, as a consultant, Tommy shares the knowledge that he gained over the past 15 years with other brands. Today we talk about the content marketer’s journey. ————— If you want to chat, reach out on any social media channels or email me at hello...
179 - SOLO: 3 B2B Marketing Takeaways From Screenplay Writing Books
July 20, 2021 07:00 - 10 minutes - 8.61 MBWelcome to another episode of B2B Marketing & More! I’ve been reading many books about writing screenplays lately because there are many talks about bringing storytelling into content marketing. I thought I might also go to the sources and dig in on how to write a screenplay and how to tell stories effectively. The three books I was reading are Story by Robert McKee, Screenplay Writing 434 by Lew Hunger, and Save the Cat by Blake Snyder. ————— If you want to chat reach out to any soc...
178 – ft. Lee Judge: How to Level Up Your Social Media Video Content
July 13, 2021 07:00 - 31 minutes - 21.8 MBWelcome to another episode of B2B Marketing and More with Pam! My guest today is Lee Judge. Lee is the co-founder and CMO of Content Monsta, specialized in digital content marketing and production. Lee is also a fellow speaker. I’ve often seen him on a different speaking circuit, talking passionately about content and content marketing. Today we talk about how to level up social media video content. ————— If you want to chat, reach out on any social media channels or email me at hell...
177 - ft. Bernie Borges: What is Account-Based Podcasting and Why Your Company Needs It
July 06, 2021 07:00 - 26 minutes - 18.9 MBWelcome to another episode of B2B Marketing and More with Pam! I have a very, very special guest today, Bernie Borges. Bernie is a Vice President of Global Content Marketing at iQor, a content marketing strategist, and a co-founder and Chief Customer Officer of Vengreso. Also, he’s a host of the Modern Marketing Engine podcast with over 300 episodes. Today we talk about account-based podcasting and why businesses need it. ————— If you want to chat, reach out on any social media chann...
176 - ft. Tyler Lindley: The Role of Sales Development Reps in Sales Enablement
June 29, 2021 07:00 - 23 minutes - 19.6 MBWelcome to another episode of B2B Marketing & More! My guest today is Tyler Lindley. Tyler is a senior sales instructor and SDR coach at Vendition, a sales training company. Tyler also has his podcast “Sales Lift”, with more than 40 episodes. Make sure you check it out. Today we talk about the role of sales development reps in sales enablement. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook commun...
175 – ft. David Fortino: 2021 State of B2B Content and Demand Report for Marketers
June 22, 2021 07:00 - 34 minutes - 24.2 MBWelcome to another episode of B2B Marketing & More! Today I have a special guest, David Fortino, Chief Strategist for Netline. David is specialized in audience development and retention, focused on the B2B market. Today we talk about a specific B2B Content and Demand Report that he managed for the fifth year in a row: the 2021 State of B2B Content Consumption and Demand Report. David's team analyzed 4.3 million gated content for this report at Netline. ————— If you want to chat, reac...
174 – ft. Anthony Gaenzle: How B2B Marketing Pros Can Build Relationships That Drive Business
June 15, 2021 07:00 - 22 minutes - 15.9 MBWelcome to another episode of B2B Marketing & More! My guest today is Anthony Gaenzle. Anthony is a marketing and business leader and owner of Anthony Gaenzle Marketing. Serving in marketing leadership and multimedia roles for over 15 years, he has helped established companies and startups achieve significant growth by providing marketing and business strategies that positively impact each company’s bottom line. Today we talk about how B2B marketing pros can build relationships that driv...
173 - B2B Influencer Marketing with Lee Odden
June 08, 2021 07:00 - 23 minutes - 19.4 MBWelcome to another episode of B2B Marketing & More! My guest today is Leo Odden. Lee is a good friend, a CEO and Co-Founder of Top Rank Marketing, an excellent and fast-growing B2B marketing agency. He is also a speaker and the author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Today we talk about B2B influencer marketing and the best practices. ————— If you want to chat, reach out on any social media channe...
172 - ft. Felix Krueger: How to Make Sales Content a Competitive Advantage
June 01, 2021 07:00 - 24 minutes - 20.3 MBWelcome to another episode of B2B Marketing & More! My special guest today is Felix Krueger. Felix is the CEO of Krueger Marketing. His company specializes in sales enablement, Account-Based Marketing for B2B enterprises, and he recently launched his podcast, The State of Sales Enablement. Today we talk about how to make sales content a competitive advantage. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Fac...
171 - ft. Ruth Stevens: Must-Have Marketing Skills for Modern Marketers
May 25, 2021 07:00 - 26 minutes - 30.9 MBWelcome to another episode of B2B Marketing & More! I have a super, super special guest today – Ruth Stevens. Ruth is a president of eMarketing Strategy, B2B marketing consultant, author, keynote speaker, and educator. She is also an adjunct professor at NYU Stern School of Business, an outside director at HIMSS. She helps mid to large B2B companies improve their marketing strategies and tactics for a stronger pipeline. Today we talk about must-have marketing skills for modern marketers....
170 - ft. Alex Low: Social Selling Dos and Don'ts for Your Sales Team
May 18, 2021 07:00 - 38 minutes - 31.3 MBWelcome to another episode of B2B Marketing & More! Today I have an excellent guest, Alex Lowe, from the UK. Alex is a Head of Enterprise Strategy & Operations at Lately, Founder and CEO of Beyond Sales, and the host of The Death of a Salesman podcast. Alex works with and mentor startups, to scale up business and beyond to help with their go-to-market strategy and execution. Today we talk about social selling strategy for sales teams, and what works and what doesn’t. ————— If you wan...
169 - SOLO: Emerging Marketing Trends Post-COVID
May 11, 2021 07:00 - 13 minutes - 16.3 MBA big hello from Portland, Oregon! With the fast deployment of vaccination, many of us marketers are gearing up for the full reopening and getting our team members back to the offices. Today I want to share the five trends that I think you need to pay attention to when you rework your plan and get ready for your post-COVID marketing efforts. ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: B...
168 - ft. Katie Robbert: How to Implement AI in Your Company
May 04, 2021 07:00 - 25 minutes - 30.2 MBWelcome to another episode of B2B Marketing & More! My guest is Katie Robbert, the CEO & Co-founder of Trust Insight, a digital marketing consulting firm. Today we talk about Artificial Intelligence, and how you can take advantage of AI and implement it in your organization. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
167 - ft. Shelley Wagner: Coach or Mentor? Which One Do You Need?
April 27, 2021 07:00 - 21 minutes - 17.9 MBHey, a big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. I have an exceptional guest today, incredibly special – Shelley Wagner. Shelly is the Chief of Staff for Intel‘s Client Security Division and a certified coach from the very prestigious Systematic Coaching Program. She’s been a coach for more than 15 years, a passionate and collaborative change agent with extensive experience leading organizations using value-centered leadership and coach-based mana...
166 - SOLO: How to Build a Winning Content Marketing Plan
April 20, 2021 07:00 - 14 minutes - 12.4 MBA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I'm your host Pam Didner. I'm a B2B marketer through and through, and I know that our work can be complex. Today, I'm doing a solo episode, and I want to answer one specific question from one of my community members: "How do I put a content marketing plan together?" ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook ...
165 - ft. John Nee: Align Sales and Marketing For B2B Success
April 13, 2021 07:00 - 24 minutes - 19.7 MBA big hello from Portland, Oregon! Today, I have an excellent guest, John Nee, the President and the Principal of Act 1 Partners. With over 20 years of success as a marketing executive and business leader for fast-growing companies, John founded Act 1 Partners, a strategic marketing and experiential firm. Today, we will discuss my favorite topic, sales enablement, and marketing and sales alignment. ————— If you want to chat, reach out on any social media channels or email me at hell...
164 - ft. Kerry O'Shea Gorgone: What You Need to Know About Legal Aspect of Marketing
April 06, 2021 07:00 - 20 minutes - 17.2 MBToday, I have a fantastic and fabulous guest, Kerry O'Shea Gorgone, Educational Content Director at MarketingProfs. Kerry is a lawyer, content creator, educator, speaker and host of the Marketing Smarts podcast. She is also Consigliere, Co-Host and Showrunner for Chris Brogan Media, and co-host and producer of Punch Out With Katie and Kerry talk show. She's been helping businesspeople learn what they need to know so they can do the things they want to do. Today we talk about the legal as...
163 - Rethinking Newsletters with Ann Handley
March 30, 2021 07:00 - 29 minutes - 23.8 MBToday, I have a fantastic and fabulous guest – Ann Handley, Chief Content Officer of MarketingProfs. Author, speaker, and the most important title – my favorite title – writer. Ann started as a reporter for the Boston Globe, doing a bunch of news reporting and features. Features are really where her heart was because you can tell a story in Features in a different way than you can with a straight news report. She worked in journalism for a while and then started a company called ClickZ.com...
162 - ft. Greg Matranga: How to Rebuild a Marketing Organization
March 23, 2021 07:00 - 27 minutes - 22.7 MBA big hello from Portland, Oregon. Welcome to another episode, B2B Marketing & More. I have an excellent guest, Greg Matranga, the VP of Global Marketing at Infinity QS. Greg started in marketing while still in college, as the PR guy for his local County fair, the Antelope Valley Fair and Alfalfa Festival, the 10th largest in California. Greg also worked on two congressional campaigns while he was still working and worked on the media relations side. From there, he got into high-tech marke...
161 - ft. David Meerman Scott: How to Create a Standout Virtual Event
March 16, 2021 07:00 - 27 minutes - 32.3 MBA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More! Today, I have another fantastic guest - David Meerman Scott. David is a marketing and business growth speaker, advisor to emerging companies, and author of 12 books, including "The New Rules of Marketing and PR" and "Fanocracy" (PR and WSJ bestseller). Last year, pretty much during the pandemic's peak, he also published an ebook called "Standout Virtual Event". Today we talk about how to create a stan...
160 - ft. Emily Bendorf: Southwest Airlines Secret to Strong Sales Enablement Group
March 09, 2021 08:00 - 26 minutes - 21.6 MBA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, I have a fantastic guest. Emily Bendorf, Manager at Southwest Airlines, leads the Sales Enablement team for Southwest Business. Emily was a founding member of the Sales Operations group and helped build processes and tools to support the B2B sales organization. Sales enablement at Southwest and on the Southwest business team is mainly focused on being the liaison between the marketing department, ...
159 - ft. Moni Oloyede: What You Need to Build ABM MarTech Stack
March 02, 2021 08:00 - 26 minutes - 21.3 MBA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today my guest is Moni Oloyede, an Operations Manager at Fidelis Security. Today we will discuss our favorite topics: marketing, marketing operations, MarTech and how to build a MarTech stack for account-based Marketing. Moni has been in the marketing technology space for almost 13 years, at the start of the dawn of a marketing technology platform. She is a 2020 Marketo Champion, Marketing Ope...
158 - ft. Lindsay Baggett: Field Marketing Plan and Framework Explained
February 23, 2021 08:00 - 23 minutes - 19.1 MBWelcome to another episode of B2B Marketing & More. My guest is Lindsay Baggett, a Senior Field Marketing Manager at Couchbase. Couchbase is a NoSQL database platform that works on creating the next generation of database platform. Lindsay has been doing field marketing for over ten years, and today she will share more about what field marketing is and tips for creating a good field marketing plan. ————— If you want to chat, reach out on any social media channels or email me at hel...
157 - ft. Joe Pulizzi: Content Marketing Strategy for Startups
February 16, 2021 08:00 - 31 minutes - 25.3 MBA big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today I have an extraordinary guest, Joe Pulizzi, the godfather of Content Marketing, he began using the term “content marketing” back in 2001. Joe started a business in 2007, and that became the Content Marketing Institute. Probably best known for the event Content Marketing World that began in 2011. Now he is a co-founder and board member of the Orange Effect Foundation, which helps deliver funds to ch...
156 - ft. Douglas Burdett: Top Guidelines for Starting, Sustaining and Growing a Podcast
February 09, 2021 08:00 - 28 minutes - 19.8 MBA big hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More with Pam! Today, my guest is Douglas Burdett, the host of the Marketing Book Podcast, and the Principal of Artillery Marketing, who will share tips and insight about the do’s and don’ts of a successful podcast. Douglas has been doing his podcast for six years. So far he has over 300 episodes. His marketing agency helps industrial and manufacturing companies to become better known, liked and trusted in an ...
155 - ft. Christoph Trappe: Why Performing Content Must Start With The Right Culture
February 02, 2021 08:00 - 28 minutes - 19.9 MBA big hello and welcome to another episode of B2B Marketing and More. I have a fantastic guest this time, Christoph Trappe from Voxpopme, a video feedback platform for companies. Today he’s going to talk about content performing culture. Christoph Trappe is a content strategist. In his role, Christoph develops, implements and measures the omnichannel content strategy including live video, podcasting, content development, SEO and conversion-flow optimization. He also has his podcast, and li...
154 - ft. John Moore: Tips and Tricks of Sales and Marketing Collaboration
January 26, 2021 08:00 - 23 minutes - 16.3 MBHey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I have a special guest today who will talk about collaboration. John Moore is “The Collaborator”. The Collaborator recognizes that, far too often, Enablement efforts are failing to impact their business measurably. He is the VP of Revenue Enablement at Bigtincan, a sales enablement automation company, focused on delivering value to enablement practitioners and leaders. ————— If you want to chat,...
153 - ft. Brooke Sellas: Winning the War of Loyalty on Social Media - Customer Care
January 19, 2021 08:00 - 28 minutes - 19.7 MBA big, hello from Portland, Oregon. Yay! Welcome to another episode of B2B Marketing and More. I have a fantastic guest today. Brooke Sellas. Welcome, Brooke. Brooke is a customer care expert, ‘Marketing Companion’ podcast co-host, horse and a dog mom. She is also a founder and CEO of B Squared Media. The company specialize in social media, media buy, and the key topic that we talk about today – customer care and social media. ————— If you want to chat, reach out on any social media ch...
152 - ft. Paul Roetzer: Why AI is Important to Your Marketing
January 12, 2021 08:00 - 20 minutes - 14.8 MBHey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More with Pam. Today, I have an exceptional guest, Paul Roetzer, founder of the Marketing AI Institute and the PR 20/20. And he recently launched an exciting product. Paul is also the author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, also he is a creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers. As a speaker, he is focuse...
151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach
January 05, 2021 08:00 - 27 minutes - 19.1 MBHey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I have a very special guest today Geoff Atkinson, and he's going to talk about SEO and a little bit of analytics. Geoff is a former Senior Vice President of Marketing for Overstock.com, with a lot of B2C experience. Now he is the B2B world, founder and CEO of a software company called Huckabuy. His company handles SEO's technical side for their clients, such as Salesforce and SAP and many big enterpri...
151 - ft. Geoff Atkinson - Fix Your SEO with a Different Approach.
January 05, 2021 08:00 - 27 minutes - 19.1 MBHey, big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I have a very special guest today Geoff Atkinson, and he's going to talk about SEO and a little bit of analytics. Geoff is a former Senior Vice President of Marketing for Overstock.com, with a lot of B2C experience. Now he is the B2B world, founder and CEO of a software company called Huckabuy. His company handles SEO's technical side for their clients, such as Salesforce and SAP and many big enterpri...
150 - ft. Mary Killelea: Client-Side vs. Agency-Side Marketing: Career Takeaways
December 29, 2020 08:00 - 26 minutes - 18.4 MBWelcome to another episode of B2B Marketing & More. I have a very special guest today. Meet Mary Killelea, a Customer Story Strategist from Intel. She will be talking about career development and the pros and cons of working on either the agency side or the client-side. Mary is a businesswoman, a mom, wife, and a lover of adventure. She's been working in tech and marketing for about 25 years, and she has her own business for more than 15 of those years. Before all that, she worked for Web ...
149 - ft. Stephanie Stahl: The Journey of Transitioning #CMWorld 2020 to a Virtual Event
December 15, 2020 08:00 - 27 minutes - 19.4 MBWelcome to another episode of B2B Marketing and More. I have a very, very special guest today. Meet Stephanie Stahl, General Manager of the Content Marketing Institute and Content Marketing World. Stephanie is an experienced content creator/editor/strategist. She joined the content marketing Institute in 2016. Before that Stephanie has been to Content Marketing World as a consumer of content because she was running a content marketing group for UBM. As a General Manager of the Content Mark...
148 - ft. Chris Dickey: A New Approach to SEO Beyond 2020
December 08, 2020 08:00 - 25 minutes - 17.6 MBToday we're going to talk with Chris Dickey, a search engine marketing expert. Chris is a veteran marketing professional, and also have experience on the PR side of things. His team created the tool Visably. Chris has been in marketing for 17 years across different professions and roles, from in-house marketing to publishers, working in agencies years. The last decade he's managing inter-operating his PR agency. Through the interactions with his clients and trying to push forward where is ...
147 - ft. Kelly Hungerford: Digital Transformation Challenges and Opportunities
December 01, 2020 08:00 - 23 minutes - 16.4 MBWelcome to another episode of B2B Marketing & More. My guest today is Kelly Hungerford, a native Californian living in Switzerland. Kelly’s been in Europe for more than twenty years. Her business experience is vast, and she’s been through a lot of different roles. Kelly worked for the enterprise, then she worked for startups, and back at the enterprise as the Director of Digital Transformation, Strategy and Services for a global oral care brand Sunstar. ----------- If you want to chat,...
146 - ft. Catalina de Leon Belloc: Tips on Running Remote Design Sprints
November 17, 2020 08:00 - 25 minutes - 17.9 MBWelcome to another episode of B2B Marketing & More. Today, I'm excited because my guest and I will talk about something different; it's not what you would call a typical marketing topic. Meet Catalina de León, a product designer from Buenos Aires, and a proud geek with over 15 years experience in the tech industry. Catalina is obsessed with transforming the digital world into a more beautiful and usable place. Catalina is a Product Designer at Feedly, Design Sprint Facilitator, and founder...
145 - ft. Jen, a listener: Business Benefits of Taking a Break Part II
November 10, 2020 08:00 - 23 minutes - 27.1 MBWelcome to another episode of B2B Marketing & More. I'm doing a sequel. Yes, sequel of my previous podcast, which I’ve never done before: The Business Benefit of Taking a Break. So I did that podcast and someone comment on it on LinkedIn. And I want you guys to hear what she has to say. Jen welcome to the show. So happy to have you. Jen Carroll: Hi Pam! Pam Didner: I published this podcast and obviously I took an intended break during COVID and I allow myself to kind of like si...
145 - ft. Jennifer Carroll: Business Benefits of Taking a Break Part II
November 10, 2020 08:00 - 23 minutes - 27.1 MBWelcome to another episode of B2B Marketing & More. A couple of months ago, I talked about The Business Benefit of Taking a Break, and someone left a comment about it on LinkedIn, which I liked very much. This year hasn't been easy for any of us, and since we are getting closer to 2021, I thought we could all learn how to take a break and make the most out it. So I've decided to do a sequel on the same topic, and I want you to hear what my guest has to say. Meet Jen Carroll, a marketing st...
144 - ft. Jay Baer: Opportunity Amid Customer Uncertainty
November 03, 2020 08:00 - 24 minutes - 17.1 MBWelcome to another episode of B2B Marketing & More. I have a very special guest today. Joining us to talk about rebuilding customer loyalty is Jay Baer. He is founder of Convince & Convert and an author and a speaker. In fact, a great, great speaker that was inducted to the Speaker Hall of Fame by National Speakers Association and has published four books. I think. I lost count. And the last one was Talk Triggers. So welcome, Jay! Jay Baer: Pam, fantastic to see you and talk to you. ...
144 - ft. Jay Baer: How to Win Back Customers and Regain Their Trust
November 03, 2020 08:00 - 24 minutes - 17.1 MBWelcome to another episode of B2B Marketing & More. I have a very special guest today. Joining us to talk about how to win back customers and regain their trust, Jay Baer. Jay is founder of Convince & Convert, an author and a speaker. In fact, a great, great speaker that was inducted into the Speaker Hall of Fame by the National Speakers Association and has published four books. I think. I lost count. And the last one was Talk Triggers. -------- If you want to chat, reach out on any so...
144 - ft. Jay Baer: How to Win Back Customers and Regain Their Trust
November 03, 2020 08:00 - 24 minutes - 17.1 MBWelcome to another episode of B2B Marketing & More. I have a very special guest today. Joining us to talk about rebuilding customer loyalty is Jay Baer. He is founder of Convince & Convert and an author and a speaker. In fact, a great, great speaker that was inducted to the Speaker Hall of Fame by National Speakers Association and has published four books. I think. I lost count. And the last one was Talk Triggers. So welcome, Jay! Jay Baer: Pam, fantastic to see you and talk to you. ...
143 - ft. Darrell Alfonso: Marketing Automation, a Modern Marketer's Must-Have
October 27, 2020 07:00 - 23 minutes - 16.3 MBWelcome to another episode of B2B Marketing & More. I am interviewing a special guest from Amazon: Darrell Alfonso. Let’s get started! Darrell has been in B2B marketing for almost ten years. He is the Global Marketing Operations Manager at Amazon Web Services, empowering hundreds of marketers to create exceptional digital experiences for Amazon customers. Darrell is a Marketo Champion and advisor to multiple different Fortune 500 companies. ------------ If you want to chat, reach out o...
142 - ft. Michael Brenner: Marketing in the Age of Disruption
October 20, 2020 07:00 - 21 minutes - 14.8 MBToday I have a special, special, special guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. You have to check him out! Also, he owns the Marketing Insider Group. And I use that website quite a bit, actually. There's a lot of useful contents regarding content marketing, search marketing. So anything digital marketing related. So welcome Michael. Michael Brenner: Yeah, Pam. It's great to be here. Thanks for having me. Pam Didner: Am I ...
142 - ft. Michael Brenner: Marketers Can Take a Lead in Disruptive Times
October 20, 2020 07:00 - 21 minutes - 14.8 MBToday I have a special, special, guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, and motivational speaker. He is the owner of the Marketing Insider Group. There's a lot of useful content regarding content marketing and search marketing. So anything digital marketing related. Michael is also a speaker and author, and former marketing leader (SAP, Nielsen, Startups), helping companies attract and win new customers with strategic content. ---------- If you want...
141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse
October 13, 2020 07:00 - 22 minutes - 15.5 MBToday I have a very special guest: Jeff Coyle. I’m not going to tell you what he does. I’m going to have him tell his story, and we will be talking about AI and content marketing and AI-based content management tool. Jeff is the co-founder and Chief Product Officer for Market Muse. He’s been in the content strategy, content marketing lead gen and search engine optimization game for about 21 years. Jeff is also one of the first people who were selling leads to B2B technology companies befor...
140 - SOLO: Does My B2B Company Need a Sales Enablement Team?
October 06, 2020 07:00 - 4 minutes - 3.06 MBHello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn't have sales enablement group. Do we need one?” Well, Ron, that's a great question. The need of sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company, but it's really not called sales enablement. Does that make sense? Probably it's part of sales, operations, it's part ...
139 - Social Selling: An Interview with Priscilla McKinney
September 29, 2020 07:00 - 17 minutes - 12.1 MBI have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing and joining us from Galena, Kansas. Pam: So there's one thing before we get started, I want to have a chat with you about. I love your LinkedIn title. It says Annoying Truth Teller Powered by My Husband's Homemade Bread. So, you know, I don't really care about the truth teller part (laughs). You know, I really care about ...
139 - ft. Priscilla McKinney: Social Selling
September 29, 2020 07:00 - 17 minutes - 12.1 MBI have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing, join us from Galena, Kansas. Priscilla has a degree in Cultural Anthropology, and her work is at the intersection of marketing, business and market research. She is curious about life, people, places, culture and the interconnectivity of it all. Intrigued by human behavior, she asks the hard questions while seeking to underst...
138 - Strong Digital Marketing is About Processes and Automation
September 22, 2020 07:00 - 9 minutes - 6.41 MBA big hello from Portland, Oregon. I interviewed Neal Schaffer on my past week’s podcast. What do you think? Like I said, I am planning to juxtapose the episodes of me talking for 7 minutes at a time with guest interviews. Just want to try something new. If there are guests that you want to hear from, please send me a quick email at [email protected] and add the questions you want to ask them. This way, I get a chance to meet new people and you get your questions answered. #winwin I ...