B2B Marketing and More With Pam Didner
249 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 22 ratingsDo you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.
As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.
In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!
For more information, visit pamdidner.com.
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Episodes
138 - Strong Digital Marketing is About Processes and Automation
September 22, 2020 07:00 - 9 minutes - 6.41 MBA big hello from Portland, Oregon. I interviewed Neal Schaffer on my past week’s podcast. What do you think? Like I said, I am planning to juxtapose the episodes of me talking for 7 minutes at a time with guest interviews. Just want to try something new. If there are guests that you want to hear from, please send me a quick email at [email protected] and add the questions you want to ask them. This way, I get a chance to meet new people and you get your questions answered. #winwin I ...
137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix
September 15, 2020 04:00 - 16 minutes - 11.6 MBI interviewed Neal Schaffer, who is a social media and influencer marketing expert. Neal teaches digital media to executives at Rutgers Business School, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). He is fluent in Japanese and Mandarin Chinese, and he is also the author of 3 books on social media. Neal recently published his fourth book, The Age of Influence, and is already thinking about his fifth book! #Amazing ------------- If you want to chat...
137 - Should Influencer Marketing Be Part of Your Marketing Mix (Neal Schaffer interview)
September 15, 2020 04:00 - 16 minutes - 11.6 MBI interviewed Neal Schaffer who is a social media and influencer marketing expert. Neal recently published his fourth book, The Age of Influence. He is already thinking about his fifth book! #Amazing Here is the quick summary of the podcast: Neal shared the definition of influencer marketing. It's about social media users who have built a community around publishing content frequently about a specific topic. Over time, these users build a certain level of following. With many people ha...
136 - SOLO: Business Benefits of Taking a Break
September 08, 2020 18:53 - 9 minutes - 6.54 MBHello from Portland, Oregon! During the pandemic, many people turn to podcasting or video recording as a creative outlet. I, on the other hand, moved inward and started to focus on my mind and my emotions. I haven't completely shut down or gone off-grid. I still work on my client projects. I continued to get on Zoom for business and personal gatherings. I still create content, but only limited to my monthly webinars and the pre-committed speaking engagements. To manage my emotion and my ...
136 - Business Benefits of Taking a Break
September 08, 2020 18:53 - 9 minutes - 6.54 MBHello from Portland, Oregon! During the pandemic, many people turn to podcasting or video recording as a creative outlet. I, on the other hand, moved inward and started to focus on my mind and my emotions. I haven't completely shut down or gone off grid. I still work on my client projects. I continued to get on Zoom for business and the personal gatherings. I still create content, but only limited to my monthly webinars and the pre-committed speaking engagements. To manage my emotion and...
135 - SOLO: An Example of How to Cultivate Strategic Thinking
June 25, 2020 07:37 - 8 minutes - 5.8 MBHello, everyone. Back in October 2019, I recorded a podcast episode. Episode 107: How to Cultivate and Expand Your Strategic Thinking. What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive the strategic conversation with the VP of her group. So let’s do a quick review in terms of what I shared with you in EP 107 on how to cultivate str...
135 - An Example of How to Cultivate Strategic Thinking
June 25, 2020 07:37 - 8 minutes - 5.8 MBHello, everyone. Back in October 2019, I recorded a podcast episode. Episode 107: How to Cultivate and Expand Your Strategic Thinking. What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive strategic conversation with VP of her group. So let’s do a quick review in terms of what I shared with you in EP 107 on how to cultivate strateg...
134 - A Reminder That You Are Not Alone
June 18, 2020 04:00 - 7 minutes - 5.07 MBA big hello from Portland, Oregon. I want to talk about something totally different this week. I’ve been going through a lot of changes lately on both the business and personal levels. Well, all of us are going through a lot of changes. Heck, our country is going through massive change to try to co-exist with COVID-19 safely, and even on how to reform our policing structure after recent protests. All of us are stressed in our own way. If you have a job and your company is doing well, you...
133 - What is Sales Enablement Planning?
June 11, 2020 07:09 - 7 minutes - 4.89 MBI received an interesting question the other day: “Hey Pam, what is your approach to creating a sales enablement plan?” Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is a certain kind of element, or what I call “the skeleton” of the plans stays the same. So let’s talk about this a little bit more. ------- If you want to ...
132 - Prepare for Future Disruptions with a Marketing Continuity Plan
June 04, 2020 04:00 - 7 minutes - 8.91 MBHello, welcome to another episode of B2B Marketing and More. Last week, I said that I had one marketing takeaway from the pandemic. Well, I actually have two. Let’s talk about what I said last week. I shared that it’s important to update your marketing plan when the economy is opening up. This time around, it’s important to re-evaluate your customer’s behavior changes, understand what behavior changes are permanent, and how they affect customers’ buying decisions and the usage of your pr...
131 - Webinar Series to Help You Think Strategically
May 28, 2020 07:41 - 7 minutes - 5.17 MBWelcome to another episode of B2B Marketing and More. I talked to many marketers in the past 6-8 weeks. All of us are looking forward to the re-opening of the economy. Yay! #can’twait In the previous episode, I talked about the need to update your marketing plan to align with the reopening. I called out that don’t revise your marketing plan for the sake of revising; you need to understand the behavior changes of your customers which leads to the need to update your buyer personas. B2B cust...
130 - One Big Marketing Takeaway from COVID-19
May 21, 2020 23:20 - 7 minutes - 5.41 MBHello, welcome to another pandemic episode of B2B Marketing and More. We are finally seeing the light at the end of the tunnel as many states are reopening. Yay! So, are you out and about yet? If you are, have a great time and shop until you drop dead. It’s our official responsibility to stimulate the US economy. I am just having fun with you. But definitely shop, but follow the social distancing rules and stay safe. OK? So, from this whole drama, there is one giant, giant marketing take...
129 - 5 Steps To Work With Sales On ABM
May 07, 2020 04:30 - 7 minutes - 10.8 MBHi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. This episode is about working with sales on account-based marketing. In the current situation, it’s even more important than ever to align with sales to demonstrate marketing’s value-add. Yes, it’s been more than a month of shelter-in-place for all of us. I didn’t know that staying at home could be so exhausting… I am not going to say that we are in this together. Let’s tough it out together. E...
128 - Tips to Build Your Recovery Marketing Strategy
April 23, 2020 04:00 - 7 minutes - 10.9 MBOk, what have we not seen in the past six weeks? Well, we’ve seen the stock market collapse and bounce back slightly; we have seen virtual proms. Sorry class of 2020, I know this is a horrible time at this point, probably no graduation and no prom. Hang in there. You guys are fantastic. We have seen Zoom-style virtual happy hours. Even though we stay at home it hasn’t stopped us from drinking. Fantastic! And no, we have to line up to get into Costco or Trader Joe’s. I would never have seen...
127 - How Should I Do Marketing During a Crisis?
April 09, 2020 07:04 - 8 minutes - 8.21 MBHello, this is Pam. Welcome to another pandemic episode of B2B Marketing and More. IN this episode I am going to talk about a question I received after attending the Social Media Strategies Summit “Ask Anything” webinar. Here is the question from Lauren: I work for a non-profit organization. In the current situation, what’s the appropriate way to ask for donations? or is it not at all? Lauren, I love your question. Frankly, I can modify this question for salespeople: I need...
127 - Navigating Marketing During COVID-19 Crisis
April 09, 2020 07:04 - 8 minutes - 8.21 MBHello, this is Pam. Welcome to another pandemic episode of B2B Marketing and More. IN this episode I am going to talk about a question I received after attending the Social Media Strategies Summit “Ask Anything” webinar. Here is the question from Lauren: I work for a non-profit organization. In the current situation, what’s the appropriate way to ask for donations? or is it not at all? Lauren, I love your question. Frankly, I can modify this question for salespeople: I need...
127 - How Sales Enablement Helps B2B Companies
April 09, 2020 04:00 - 4 minutes - 3.77 MBHello, everyone. A listener Ron sent me a question and asked me “Hey, my company doesn’t have a sales enablement group. Do we need one?” That’s a good question, Ron. The need of sales enablement depends on your sales team and who is doing what to support sales. Chances that you already have sales enablement type of functions in your company, but it’s really not called sales enablement. Does that make sense? It’s probably part of Sales Operations, it’s part of Marketing, or it’s part of...
126 - 5 Rules of Personal Branding
April 02, 2020 07:28 - 8 minutes - 7.53 MBHello, this is Pam. I hope that everything is safe and sound and that working from home has not driven you completely insane just yet. It’s certainly added a lot of pressure to those who not only have to work full-time but also have to homeschool their kids and deal with the various aspects of home confinement. Today I’m going to talk about something different. 52 Limited is a Portland-based marketing recruiting firm. They launched a virtual get-together that they call ‘10 minutes with 52...
125 - Who Owns Sales Enablement and B2B Marketing
March 26, 2020 04:00 - 5 minutes - 5.41 MBHi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. I know that it’s going to be a stressful time for all of us. I do hope that you’ll find time to relax and get a sense of normality from listening to my episodes. Be safe and stay healthy, my friends. I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between the B2B Marketing Group and the Sales Enablement Team. During the interview, ...
124 - 3 Ways to Keep Your Marketing Moving in Times of Uncertainty
March 19, 2020 07:00 - 12 minutes - 14.5 MBHi, everyone! I'm doing something different for this episode in light of the effect of the coronavirus pandemic in our industry. Today, I'm sharing an excerpt from a webinar I did on March 18, with a focus on how to keep your marketing moving in times of uncertainty. I teamed up with Ryan Lewis, a good friend of mine at Bonfire Marketing. At the end of today's episode, I will have details on what else you can learn in the webinar and how to watch it. ----------- If you want to chat, re...
123 - The Role of Data in Approaching AI Marketing
March 12, 2020 04:00 - 5 minutes - 5.48 MBHello, everyone. In the past several episodes, I’ve been discussing AI’s role in Marketing. As I’ve been talking about all the wonderful magic of AI, you might ask, “What’s the catch?” Well, there is a dark side. If you use machine learning as a way to implement AI, you need to make sure you have high-quality data first. Whenever I mention data, marketers are like “WHAT?” I was like “WHAAAAT? I know, right? Data is really the marketers’ nemesis. So the quality of data: you need to define i...
122 - Three Use Cases of AI for Marketing
March 05, 2020 05:00 - 8 minutes - 8.19 MBHello everyone! So, I wrote a little eBook about AI—Artificial Intelligence--which is available on Amazon. Simply type “Pam Didner” or the name of the book “The Modern AI Marketer”. Download it to your Kindle and check it out. Love to hear your feedback! I mentioned in my last podcast that I wrote this book to help myself and others understand how AI fits into the field of Marketing. In the eBook, I mentioned six use cases. For today’s podcast, I want to talk about three or so that you can...
121 - The Benefits of AI on Marketing
February 27, 2020 05:00 - 7 minutes - 6.67 MBHello everyone! Last week, I shared with you that I wrote a little eBook about AI that you can purchase on Amazon Kindle. Just in case you missed last week’s podcast, the name of the book is called The Modern AI Marketer: How to Leverage Artificial Intelligence in Digital Marketing. The book was written for marketers to understand what AI is and how marketers can apply it in the work they do. Like I said last week, modern marketing is grounded on using technology to reach out to your audie...
120 - New Book Release: The Modern AI Marketer
February 20, 2020 05:00 - 3 minutes - 4.28 MBGood morning, everyone! I have super exciting news to share with you. I wrote a little eBook about AI—Artificial Intelligence. Yeah! Here’s the thing: when I’ve spoken at conferences in the past, it’s been clear to me that marketers are intimidated by AI and don’t know what to make of it. AI piqued my interest when I was doing research for the Technology chapter of my 2nd book, Effective Sales Enablement. Ever since my fascination has skyrocketed. To help marketers and sales teams better...
119 - Questions You Can Ask to Understand Your Sales Team
February 13, 2020 05:00 - 6 minutes - 9.12 MBGood morning, everyone! I’ve been doing several webinars and podcast interviews in the past 5 weeks. I found one question particularly interesting. That was from Jeff, CEO of MarketMuse. He asked me: “What are some examples of questions I ask to understand my salespeople?” If you are working with your sales team and don’t have a good relationship with them just yet, here are some questions that you can ask to get to know them. It’s worked well for me and I want to share it with you. ----...
118 - The Pros and Cons of In-House vs. Outsourced Marketing
January 30, 2020 05:00 - 8 minutes - 11.9 MBHello from Portland. This week is one of those weeks when I have several pressing client deliverables. On top of that, I also need to create several podcast and video recordings. Speaking of creating content, here is a LinkedIn message from Queenie who lives in Hong Kong. She said: Hi Pam, I continually read your blogs and find them useful as I am in the B2B marketing field and specialize in the Asia Pacific market. Shall we connect so I can be informed about new articles? Of course, Q...
117 - Is a Career in Marketing Right for Me?
January 16, 2020 05:00 - 6 minutes - 8.8 MBGood Morning from Portland, Oregon. I have a confession to make. I travel a lot and most of my clients are not in Portland, Oregon. The truth is that I don’t know many local marketers. So, I attended a networking event the other day and I had the opportunity to talk to several local marketers. One of the young marketers I met, Ken, asked me an interesting question: How do I know if a marketing career is right for me? He received a marketing job offer after he graduated from college. Th...
116 - How to Define a New Marketing and Sales Role
January 09, 2020 08:00 - 6 minutes - 9.26 MBGood Morning from Portland! I received an email from Kate. In her email, she mentioned that she’s been an account manager for several companies. She started as a Sr. Account Manager with a new company a year ago. From her perspective in this role, she’s identified a large gap in marketing and sales collaboration; so her manager asked her to create a new role to address these gaps. She read my book and loved it. Thank you, Kate! She wanted to have a chat to discuss how to better define her ...
115 - How to Document Your Marketing Contribution
January 02, 2020 05:00 - 6 minutes - 8.61 MBHappy New Year, everyone! I hope that you had a great holiday and are well-rested. As a marketer, if your company’s marketing plan for the new year is done, I’d strongly recommend you do one thing, tie your job contribution to your Company’s business goals and marketing objectives and do that in one page. This is especially important for a marketing specialist, an individual contributor or a first-line manager. -------------- If you want to chat, reach out on any social media channels...
114 - My Lessons and Reflections From 2019
December 12, 2019 05:00 - 10 minutes - 14.7 MBIf you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me. I am going to be up close and personal today as I record the last episode of 2019, I decided to do a little self-reflection, a look back to my 2019. Frankly, this year didn’t start very well, business-wise. I didn’t tell many people, but my pipeline was bone dry the first 5 months. I had speaking engagements and small projects here and there, but nothing steady or subst...
113 - How Lately Personalizes Customer Support
December 05, 2019 05:00 - 5 minutes - 7.89 MBIf you listen to my podcast on a regular basis, you know that I am not affiliated with any tools or platforms. Occasionally, I mentioned certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges. For social media, I’ve been using ‘Buffer’ for several years. However, a good friend, Lisa, introduced me to a tool called ‘Lately’ to me. This tool has the functionality of Buffer, but at the same time, it uses AI to autogenerate soc...
113 - How Lately Personalizes Customer Support
December 05, 2019 05:00 - 5 minutes - 7.89 MBIf you listen to my podcast on a regular basis, you know that I am not affiliated with any tools or platforms. Occasionally, I mentioned certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges. For social media, I’ve been using ‘Buffer’ for several years. However, a good friend, Lisa, introduced me a tool called ‘Lately’ to me. This tool has the functionality of Buffer, but at the same time, it uses AI to autogenerate social...
112 - One Approach to Nurture Rejected Leads
November 21, 2019 05:00 - 3 minutes - 5.31 MBIn talking to many of my clients, I’ve found that there often doesn’t seem to be a nurturing stream to address leads rejected by the sales team. In some cases, these leads are not even routed back to the marketing automation system. When they are routed back, they are just treated like any other leads as part of regular email campaigns. During one of my workshops, an attendee asked me if we should have a separate nurturing stream for rejected leads. If we do, how should we segment rejected...
111 - Drip Campaigns vs Nurturing - The Differences
November 14, 2019 05:00 - 5 minutes - 8.17 MBI did an 8-hour-long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in the B2C segment. Anything about marketing a luxury brand, she is on top of it. One of her key initiatives in 2020 is to work and enable sales. In the workshop, we identified sales stages, mapped content from marketing to sales, and created a series of email campaigns to help outside sales engage with SQLs. We also created a drip campaign to continue engagement with prosp...
111 - The Difference Between Drip and Nurture Campaigns
November 14, 2019 05:00 - 5 minutes - 8.17 MBI did an 8-hour long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in the B2C segment. Anything about marketing a luxury brand, she is on top of it. One of her key initiatives in 2020 is to work and enable sales. In the workshop, we identified sales stages, mapped content from marketing to sales, created a series of email campaigns to help outside sales engage with SQLs. We also created a drip campaign to continue engagement with prospects a...
110 - Why B2B Businesses Need to Invest in Marketing
November 07, 2019 05:00 - 6 minutes - 8.29 MBIn the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. Thank you, Danny! We did a Zoom meeting a couple of weeks after the conference. Danny is amazing. He created several nice frameworks to tie the customer journey, marketing channels and sales stages together. I am very impressed with his work. Thank you for sharing, Danny. I asked him if he had any questions that he wants me to address in my podcast. He had a fundament...
110 - Why B2B Companies Need to Invest in Marketing
November 07, 2019 05:00 - 6 minutes - 8.29 MBIn the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. Thank you, Danny! We did a Zoom meeting a couple of weeks after the conference. Danny is amazing. He created several nice frameworks to tie the customer journey, marketing channels and sales stages together. I am very impressed with his work. Thank you for sharing, Danny. I asked him if he had any question that he wants me to address in my podcast. He had a fundam...
109 - Three Reasons to Rebrand Your Podcast
October 31, 2019 04:00 - 7 minutes - 8.63 MBWell, I was at Content Marketing World and trying to get ready for my session. A big and tall gentleman, Danny Harris, approached me and said, “Pam, you’ve changed your podcast title and logo.” I was like, “What?” Someone actually noticed that I changed my podcast title from "7 Minute Marketing with Pam" to "B2B Marketing and More with Pam Didner." Wow!! I was shocked. Danny said: “Yeh, I listened to your podcast.” OMG, I actually met a listener in person the first time. I was jumping up ...
108 - How to Ask for a Bigger Marketing Budget
October 24, 2019 04:01 - 10 minutes - 5.99 MBCindy is a newly promoted VP of Marketing for a manufacturing company. She knows how to get things done, but she tends to get deep into the weeds. That’s because, for a long time, her job was about getting things done. You can give her any marketing tactics and she would find a way to implement them. Now that she is a newly minted VP of Marketing, she is unable to pull herself out of the tactical level and instead focuses on structuring a high-level budget plan discussion with her manager, w...
107 - How to Cultivate and Expand Your Strategic Thinking
October 17, 2019 04:01 - 5 minutes - 2.97 MBIn the last episode, I talked about how to be a strategic thinker in the context of B2B marketing. I shared three ideas: Think from the perspective of “why and what”, not “how” Communicate in a way that senior managers can understand Help senior managers connect the dots For this episode, I want to talk about how to cultivate that strategic thinking capability. I truly believe that skill set can be acquired. I am using myself as an example. I wouldn’t consider myself a natural strategi...
106 - Three Ways to Improve Your Strategic Thinking Skills
October 10, 2019 15:35 - 8 minutes - 4.9 MBA big hello from Portland, Oregon. How can I think strategically? How to cultivate strategic thinking? Strategic is such a big word. Whenever I think of the term “Strategic Thinking,” I picture a politician or policymaker in a Think Tank trying to craft big initiatives to tackle issues like climate change, unemployment, boosting the economy, etc. For the sake of today’s podcast, I want to narrow the definition of strategic thinking a little bit in the context of B2B marketing. Let’s ke...
105 - Five Tips to Prioritize Your Workload
October 03, 2019 04:00 - 8 minutes - 5.12 MBSo, I spent several episodes talking about how to create a solid messaging framework and I shared templates in Ep 101, 102, 103 and 104. For today, I want to share a personal story and talk about how to prioritize your workload when you and your team are overworked and understaffed? --------------- If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
104 - Messaging Framework for High-Volume Products
September 26, 2019 04:00 - 6 minutes - 9.54 MBFor today’s episode, I want to continue the series on how to create a solid messaging framework. I know that this is a niche topic in marketing. Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it’s important to have a holistic view of marketing is done. Messaging creation, in a way, is as important as content creation or storytelling. For this episode, I want to talk about messaging framework for secondary or low-cost/low volu...
103 - Messaging Framework Thought Leadership Template
September 19, 2019 04:00 - 15 minutes - 20.8 MBMessaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. Yet, messaging is the crucial and vital foundation for external communications and internal sales training. You may not create a messaging framework, but it doesn’t hurt to get a sense of what it is and what elements should be included in a messaging template. The more you know about different aspects ...
102 - Messaging Framework: Product-Specific Template
September 12, 2019 04:00 - 10 minutes - 14.9 MBIn the EP101, I talked about what is a messaging framework. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation. For today’s episode, I want to talk about a messaging template. It’s very hard to talk about a temple on a podcast because I can’t do a show-and-tell in front of you. You can’t really see the template. This is probably not your job, but it doesn’t get a sense of how it’s done. So, you need to visu...
101 - The Process of Creating a Messaging Framework
September 05, 2019 04:00 - 6 minutes - 9.22 MBMessaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. Yet, messaging is a crucial and vital foundation for external communications and internal sales training. ------------------- If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get...
100 - What is B2B Marketing?
August 29, 2019 04:00 - 6 minutes - 9.37 MBA neighbour kid asked me What is B2B Marketing? B2B Marketing used to be called Trade Advertising or Industrial Advertising many years ago. Over time, marketers changed the term to B2B marketing, which sounds a lot classier. Many people may think that marketing is just marketing. Basically, we are marketing products and services, so why does it matter if it’s B2B or B2C? Well, marketers use the same channels to promote products regardless of whether it’s for business or consumer products....
99 - How to Market to Your Customers Directly
August 20, 2019 10:00 - 4 minutes - 6.27 MBHi, everyo So, here are the key takeaways: Understand how your farmers receive knowledge. Document the journeys and create your content according to them. Make your content and information available to them. Understand how your farmers buy. Identify their touch points and contacts and see how you can leverage them. If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get...
98 - VidCon2019- A B2B Marketer’s Takeaway
August 01, 2019 04:00 - 10 minutes - 14.4 MBI decided to attend VidCon in Anaheim this July. It was one of the few events that I went to as an attendee, not as a speaker. VidCon is short for Video Conference. I first read about VidCon several years ago and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans, a niche that was not being fulfilled. Someone was quick enough to seize that opportunity and created an event for it. It turned out that that someone and his brother are Hank and Jo...
97 - How to Unify Your Brand and Messaging with Sales
July 24, 2019 04:00 - 5 minutes - 7.39 MBA listener of this podcast, Chris, posted a question: What is the best way to integrate branding and messaging into sales? How can marketing help sales stay 'on brand'? - Define brand and branding - Be part of sales onboarding and training - Bring messaging to sales Following brand guidelines and messaging helps salespeople stay on-brand. And the best way to share that information is to be part of sales communications, onboarding and training. If you want to chat, reach out on any...