100 - What is B2B Marketing?

B2B Marketing and More With Pam Didner

English - August 29, 2019 04:00 - 6 minutes - 9.37 MB - ★★★★★ - 22 ratings
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Previous Episode: 99 - How to Market to Your Customers Directly

Next Episode: 101 - The Process of Creating a Messaging Framework

A neighbour kid asked me What is B2B Marketing? B2B Marketing used to be called Trade Advertising or Industrial Advertising many years ago. Over time, marketers changed the term to B2B marketing, which sounds a lot classier.

Many people may think that marketing is just marketing. Basically, we are marketing products and services, so why does it matter if it’s B2B or B2C? Well, marketers use the same channels to promote products regardless of whether it’s for business or consumer products. Marketing channels are the same, but the approaches to business and consumers are different.

There are 5 differences that guide the approaches.

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