B2B Marketing and More With Pam Didner
249 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 22 ratingsDo you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more.
As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.
In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!
For more information, visit pamdidner.com.
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Episodes
96 - How to Use LinkedIn for Prospecting Outreach
July 18, 2019 04:00 - 9 minutes - 13.7 MBI have huge respect for sales people. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally, as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me. Needless to say, I haven’t been doing cold calls. - It's time to increase my sales pipeline - Find an expert to assist me - Identify Ideal Customer Profile, their pain points and challenges and my offerings - Change my ...
96 - How to Use LinkedIn for Prospecting Outreach
July 18, 2019 04:00 - 9 minutes - 13.7 MBI have huge respect for sales people. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally, as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me. Needless to say, I haven’t been doing cold calls. It's time to increase my sales pipeline My leads tend to come from referrals, workshops and organic outreach through my website. It has worked well for me. But I want to inc...
95 - 7 Steps to Prove Your Marketing Team’s Value
July 11, 2019 04:00 - 6 minutes - 9.43 MBA client I haven’t talked to for 2 years texted me on Monday. She asked me if we can get together for a cup of coffee. I am so glad to hear from Harriet. She was the chief of staff and operations manager for a business unit in a global enterprise. I helped her create keynote presentations for her general manager, Jeff, and I even helped her build the internal communications process. Once I created several keynote presentations and established the internal communication process, she just ran...
94 - How Do You Know If You Are a Digital Marketer?
July 04, 2019 04:00 - 5 minutes - 8.12 MBI was asked a question the other day. How do you know that you are a true digital marketer? That’s a great question. The truth is there is no way to measure your digital knowledge per se. There is no test that you can take. The breadth and depth of your digital knowledge and expertise is based on your personal experience. In addition, digital technology is changing every day. There is no baseline that you can gauge against. To make it more complicated, digital knowledge can also be categor...
93 - How to Build Your Own Sales Prospect Pipeline
June 20, 2019 04:00 - 8 minutes - 11.3 MBHey, it’s Pam Didner here. So happy to do another episode of 7 Min Marketing from Portland, Oregon. About a month ago, Carter Hostelley, President of LeadTail, hosted a dinner for his friend, Ted Ruben, who came to Portland to emcee a marketing event at Intel. He invited me to be part of that dinner and asked me to share my thoughts on overall content marketing trends. Just an informal chat. It was a very intimate dinner gathering with 8-10 marketing professionals. We talked about marketi...
92 - How to create and evaluate your MarTech stack?
June 13, 2019 04:00 - 4 minutes - 6.23 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. One of the mandatory requirements for modern marketers is to understand the technology side of marketing, or martech. Modern marketing can’t function without technology. There are technologies and platforms behind any digital communications and even for offline marketing. Just take Facebook ads as a...
91 - How can marketing help sales and vice versa?
June 06, 2019 04:00 - 3 minutes - 5.44 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Chris asked me this holy-grail question: how can marketing help sales and vice versa? Well, the question is very abstract. Let’s bring it down a notch. Marketing can do many things to help sales. The question is what marketing wants to do to help sales and whether sales agree that it would be h...
90 -Three big lessons from doing 90 podcast episodes
May 30, 2019 04:00 - 5 minutes - 7.57 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Ok, this is Episode 90. I can’t believe that I am only 10 episodes away from 100. It’s certainly been a journey. Here are 3 big lessons learned from doing 90 episodes. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Fac...
89 - How to Support Sales as a Marketer
May 16, 2019 04:00 - 4 minutes - 6.26 MBI received a question from Keri. She just joined a big tech company. Her job is to enable sales. sales. But there is a catch: she is not part of the established sales enablement team. She is part of the corporate marketing team. When we talked, she was 3 weeks into her job and was not sure what her job is. She feels that there is duplication between her role and that of the sales enablement team, even though her manager assures her that this is not the case. Here is what I told her based o...
88 - How to Understand Your Company’s MarTech Stack?
May 09, 2019 04:00 - 7 minutes - 9.75 MBWhat is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The way I define traditional marketers is that they are marketing professionals who are not digital natives and didn’t start their marketing careers on the digital side. I usually tell them that the key difference between traditional and modern marketers is the ability to think in multi-channels in a sense of integrated marketing and to understand the technology behind-the-s...
87 - The ONE reason for Sales and Marketing Misalignment
May 02, 2019 04:00 - 4 minutes - 6.22 MBI had an epiphany talking to Rob Clarke, co-founder of Strala, at Martech West in early April. His company created a turnkey platform that allows you to standardize UTM parameters to track all your online and offline marketing outreach. He told me that marketers like to ask 3 questions: who, what and when. Marketing focuses on Who, What, and When Who are they? What did they do throughout their buying journey? When did they do it? ————— If you want to chat, reach out on any social ...
87 - The ONE reason for Sales and Marketing Misalignment
May 02, 2019 04:00 - 4 minutes - 6.22 MBI had an epiphany talking to Rob Clarke, co-founder of Strala, at Martech West in early April. His company created a turnkey platform that allows you to standardize UTM parameters to track all your online and offline marketing outreach. He told me that marketers like to ask 3 questions: who, what and when. Marketing focuses on Who, What, and When Who are they? What did they do throughout their buying journey? When did they do it? If you have a standard tracking system that is integr...
86 - Voicify, Strala, and Alyce
April 25, 2019 04:00 - 5 minutes - 7.87 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. In my previous episode, I talked about the importance of keeping up with marketing technology. One of the best ways I mentioned is to talk to various vendors at marketing conferences. When I went to Martech West in the San Jose Convention Center early April, I did my rounds and talked to different v...
85 - The Importance of Understanding Martech
April 18, 2019 04:00 - 6 minutes - 8.82 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. In my workshops, one of the key points that I emphasize all the time is the importance of understanding marketing technology. In my 2nd book, Effective Sales Enablement, I even dedicated one whole chapter to technology and its impact on marketers supporting sales. We all know technology is importa...
84 - ABM, Sales, and Customer Experience
April 11, 2019 04:00 - 4 minutes - 6.24 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I was listening to Kyle Porter, CEO of Salesloft, deliver his keynote at SaaStock17. It was a great keynote. The key take-away: let’s not forget that sales is about building human-to-human connections. He was saying that AI and technology are not here to replace salespeople. ————— If you want to...
83 - 4 Key Elements for Successful Website Overhaul
April 04, 2019 04:00 - 5 minutes - 7.78 MBTatianna knows that I’ve updated my website 5 times in the past 4 years. She is going to lead her company’s website overhaul this year. This is the first time that she is taking on a project like this. She asked me what she needs to pay attention to before she starts. I asked her if this is a complete overhaul or a partial overhaul. Tatianna told me that her company is a start-up and has grown very fast. They’ve not refreshed the website for over one year. The CEO wants to refresh the hom...
82 - Qualified Leads: Reduce Tension between Sales and Marketing
March 28, 2019 04:00 - 6 minutes - 8.23 MBSomeone filled out a question card at my workshop without leaving a name, but I like the question: “How to Reduce the tension between sales and marketing over timely follow up to qualified leads?” Whoever wrote the question, I just want to let you know that it’s a common issue across industries and companies. You are not alone. Marketing works hard to get leads, but sales says that the leads can’t be converted or are not ready to act on. Sometimes, they don’t even follow up… I get it. I ...
82 - Qualified Leads: Reduce Tension between Sales and Marketing
March 28, 2019 04:00 - 6 minutes - 8.23 MBSomeone filled out a question card at my workshop without leaving a name, but I like the question: “How to Reduce the tension between sales and marketing over timely follow up to qualified leads?” Whoever wrote the question, I just want to let you know that it’s a common issue across industries and companies. You are not alone. Marketing works hard to get leads, but sales says that the leads can’t be converted or are not ready to act on. Sometimes, they don’t even follow up… I get it. I ...
81 - How to Get your Marketing Peers to Support Sales?
March 21, 2019 04:00 - 3 minutes - 5.18 MBA fellow marketer from the B2B Marketing Exchange, Regina asked: “How do I get my marketing peers to shift their thinking so they focus on helping sales achieve their goals?” I’ve discovered that, in enterprises, budget, business goals and measurements influence how marketers behave and function as a team. If your marketing peers are not supporting sales, one of the possible reasons may be that their marketing objectives or success measurements are not set up to motivate that behavior. ...
80 - Join Me at Interact19, MAICON and CMW
March 14, 2019 04:00 - 4 minutes - 6.84 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. I launched a brand-new workshop titled ‘How to leverage existing marketing elements to enable sales’, at B2B Marketing Exchange in February. The workshop was sold out. For it, I created a list of questions and a series of templates to guide marketers to think creatively about ways to help sales usin...
79 - Help Sales Find Content They Need
March 07, 2019 05:00 - 5 minutes - 7.09 MBAt B2B Marketing Exchange, a fellow marketer, Matt, asked me “Pam, what tools do you recommend providing the sales team with updated content? They are always asking where I go to find X or Y?” I know… It’s hard. For sales to find any content, it’s easier for them just ask marketing directly. We’ll tell them, anyway. There are many ways to address this, but three options have worked well for me. ————— If you want to chat, reach out on any social media channels or email me at hello@pam...
78 - Fix Your Marketing Execution Gap
February 28, 2019 05:00 - 7 minutes - 10.3 MBEarly in December, Victor, a good friend, referred a potential client to me. This client is not my typical B2B technology and global enterprise clients. It’s a mid-size and regional accounting firm based in Northern California. The founder was able to grow his business through events and referrals. While they recognized that digital marketing and outreach is necessary to continue growing, they didn’t know how to start. What they did first was to update their website, that was good. Then, t...
77 - Don't Be Afraid, Just Be Sincere
February 21, 2019 05:00 - 4 minutes - 6.6 MBMany people downloaded my eBook, A Quick and Easy Framework for Marketers to Enable Their Sales Team. I usually follow up with a personalized email to thank them for downloading the eBook. I also ask them to send me any questions they may have after reading the eBook. Whether it’s related to the eBook or other marketing topics, I always encourage people to reach out and send me their marketing questions. If you listen to my podcast, you know that’s how I enjoy my podcast. One of the eBook ...
76 - Sales Enablement: Where to start as a marketer?
February 14, 2019 12:46 - 5 minutes - 8.02 MBAndie from the UK sent me a LinkedIn messaging: “Hey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?! Actually, several people approached me about this question since I published my book in October 2018. Given that the sales enablement effort from the marketing side is different from company to company, let me address this based on the 3 diffe...
75 - Marketers Can Make An Impact on Buyer Research and Sales Engagements
February 07, 2019 05:00 - 7 minutes - 10.3 MBB2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent researching independently, according to Gartner. Out of that 45%, B2B buyers spend 27 percent of their time researching independently online and 18 percent of their time researching independently offline. With approx. 62% of buyers time spent on research and meeting with suppliers, what can marketers do to help buyer’s research and sales efforts? There are plenty of ...
74 - Making Career Transition to An Independent Consultant
January 31, 2019 05:00 - 7 minutes - 9.89 MBA friend’s friend, Ryerson, reached out to me and wanted to know how to make the transition from a corporate marketer to an independent consultant. How did I build my personal brand? How did I get speaking gigs? How did I get interview opportunities? Here is what I shared with him: don’t worry about what I did. Work on four things first. These four elements will shape what you should do next. ————— If you want to chat, reach out on any social media channels or email me at hello@pamdid...
73 - Don’t Miss 2019 B2B Marketing Exchange Event
January 24, 2019 05:00 - 4 minutes - 5.91 MBThis event is it! #B2BMX For B2B marketers, the one B2B marketing conference that you can’t miss is B2BMarketing Exchange. It’s jammed packed with all the B2B topics from customer-centric experience, demand generation, account-based marketing, to marketing insights and more. More than 1000 B2B marketers and over 90 sessions in 3 days. In addition, it’s in Scottsdale, AZ on 2/25-2/27. Who doesn’t like to go Arizona in February? Palm Trees and the Sun. It’s just perfect!! ————— If you...
72 - How Sales Enablement Benefits Marketing
January 17, 2019 05:00 - 2 minutes - 4.07 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. While being interviewed for a podcast, I was asked a great question: “Hey, Pam, you wrote a sales enablement book from a marketer’s perspective. That sounds good. But how can marketers really benefit from supporting sales?” Ok, I’d like to answer that at two different levels. ————— If you wan...
71 - Line Takes Emojis and Stickers to the Next Level
January 10, 2019 05:00 - 5 minutes - 6.91 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Through speaking and consulting, I was fortunate to make friends around the world and I keep in touch with them through texting. But I use different messaging apps depending on where they are and what messaging apps they use. For friends in the US, I use the phone texting app on my iPhone. Quick a...
70 - Win Your Audience with Creative Headlines
January 03, 2019 05:00 - 7 minutes - 9.9 MBI was fortunate to be invited back to do a workshop and a session at the Content Marketing World conference in Cleveland, Ohio for the 8th time. When you go to an event like this for 8 years straight, you start seeing familiar faces and begin forming a circle of friends that you hang out with from year to year. As always, it was wonderful to see Kelly Hungerford, Jeff Julians, Amy Higgins, Jay Baer, Michael Brennen, Robert Rose, and many other friends. I don’t know about you, but as much a...
69 - Scaling Content Marketing for Sales Enablement
December 27, 2018 05:00 - 5 minutes - 7.84 MBWelcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. Alicia asked a question: With all these new trends, the ways that sales and marketing teams operate and collaborate will continue to evolve. How is the role of content producer going to change? Alicia, content producers usually create content for inbound and outbound communications. So, let’s look...
68 - Scaling User-Generated Content
December 20, 2018 05:00 - 3 minutes - 4.97 MBJim posted a question: User-generated Content (UGC) is becoming part of every brand. How should a marketer approach the challenge of UGC in various languages? To use UGC or not to use UGC is a corporate policy discussion. The legal team will request you to get permission from the user to use it. So, you need to track down who owns the content. Then, the marketing team might say that the user-generated content doesn’t align with the corporate brand guideline, then you probably can’t use it....
67 - How to deal with low points in our lives?
December 13, 2018 05:00 - 6 minutes - 9.27 MBMary, a good friend of mine, sent me an email and asked me if we can chat. Things have not been going well for her lately, and she wanted to talk about it… I said: sure, of course. If friends need time to vent or talk, I make sure that I am there for them. That’s what friends are for. She told me that she recently broke up with her boyfriend of 3 years. She was very much vested in the relationship. I asked her what was the reason for the break-up. She said that she is approaching 30. Event...
66 - Addressing a few comments about my book
December 06, 2018 05:00 - 4 minutes - 5.93 MBMany of you know that my book, Effective Sales Enablement, was launched at the end of October. I’ve received positive and negative comments by those who’ve read the book. Thank you so much! I’d like to take an opportunity to address some of the comments that were raised by you who read the book. There were three comments I’d like to address: Your book talks about many topics. There doesn’t seem to be a focus. I was looking for how-two templates, but I didn’t see many. There are many...
65 - Book Review: Talk Triggers by Jay Baer and Daniel Lemin
November 29, 2018 05:00 - 5 minutes - 7.62 MBI just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It totally exceeds my expectations. Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4 requirements for a talk trigger which gets your customers to spread the word for you. Then they identify 5 types of talk triggers that you may be able to use for your marketing outreach, and they end the book with 6 steps that yo...
64 - How to Build a Content-Centric Organization
November 22, 2018 05:00 - 5 minutes - 8.16 MBAndi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question: Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you have a recommendation on how to transition from a traditional marketing program to a content program without it being jarring for the audience? Ok, first of all, Andi, this...
63 - Write your content with one person in mind #FindYourDoris
November 15, 2018 05:00 - 3 minutes - 4.96 MBAnn Handley, the author of the popular Book “Everybody Writes”, shared her journey of creating content in her own backyard, also known as her website, during the Content Marketing World conference. Here is the background of her keynote: She wrote 2 books and is prolific in providing content in popular publishing sites from Inc to Forbes, but her website is like a content ghost town, so one of her followers said to her “what gives?!” She took on the challenge, started creating content and...
62 - Simple sales enablement tips to implement as a marketer
November 08, 2018 05:00 - 4 minutes - 5.83 MBJoann asked me for some quick and easy sales enablement tricks that marketers can implement right away. Well, this is such a basic question, but there is no quick answer. It really depends… It depends on your marketing jobs and your interactions with the sales team. Your roles and responsibilities will guide how you support your sales team. The best way to start is to have a clear understanding of how you support your sales team and find ways to optimize the process or your support efforts...
61 - Why Did I Write A Sales Enablement Book?
November 01, 2018 04:00 - 5 minutes - 7.74 MBWith my 2nd book launched, many people ask me why I wrote a Sales Enablement book instead of another content marketing book. Well, there are professional and personal reasons. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.
60 - How to make your content marketing org structure work
October 25, 2018 04:00 - 4 minutes - 6.08 MBI did a session on “How to Build a Global Content Marketing Team” at Content Marketing World two years ago. Karen attended that session. Subsequently, she and I had a conversation on how she should structure her team. She has a small team which supports several geographies. And she didn’t have approved headcounts to support the different local teams on the ground. She asked me what to do. I told her that her team members need to have two roles. ————— If you want to chat, reach out on a...
59 - Does sales-enablement training belong in the HR group?
October 18, 2018 04:00 - 6 minutes - 8.61 MBAn HR manager asked me, “Pam, do you think sales-enablement training and development belong in HR?” Well, we all know that training has been one of the core competencies provided by HR, in addition to talent recruiting, performance reviews, and pay structure. Here is the reality, with the rise of technology, training is no longer confined to classroom settings or online courses. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. Yo...
58 - Content marketing and Apple Store Classes
October 11, 2018 04:00 - 3 minutes - 4.92 MBIn my last episode, I talked about a class I took on how to take better photos using my iPhone. I found a class through the Today at Apple website. By going through that site and checking the various classes thatApple offers, I have to say that Apple does a great job on content marketing and sales enablement. In a way, their content is an extension of sales enablement. They use content to educate new users on how to use their products better. They use content to show existing users new tri...
57 - The similarities between taking photos and content marketing
October 04, 2018 04:00 - 6 minutes - 8.66 MBLike everyone else, I take a lot of photos using my iPhone. I notice that younger generations take better photos than I do. I wanted to learn some new tricks to take better photos using my phone. I knew that Apple stores offered video-creation classes, so I wondered if they offered classes on taking better photos. So I went to Apple.com and started a quick chat with one of the employees. It turned out that I just needed to Google “Apple Today” to find out what classes are offered at Apple ...
56 - 3 lessons from relaunching my website for the 4th time
September 27, 2018 04:00 - 7 minutes - 9.87 MBHard as it is to believe, even though I’ve only been working for myself for 4 years, I’ve just relaunched my website for the fourth time. That’s pretty much one relaunch per year. I am not talking about changing copy here and there. I am talking about a complete re-design of the website… Here is the story of working on my website, full of drama and nightmares, and my takeaway. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You ca...
55 - New Messaging
September 20, 2018 04:00 - 8 minutes - 11.3 MBSome listeners know that my 2nd book, Effective Sales Enablement, will be available in October. While working with the publisher on editing the manuscript back in May, I also started thinking about how I need to revise my value proposition. The value proposition in this case is ‘How do I differentiate myself from other marketing consultants?’ Until now, I’ve focused on content marketing, or my value proposition or uniqueness being that I know how to help enterprises (not SMB) set up a proces...
54 - Marketing and Depression
September 13, 2018 04:00 - 6 minutes - 9.25 MBMy son, Joey, was a high school leadership camp counselor this summer. He managed about 30 high schoolers during the two 10-day over-night camp sessions, so it was about 15 kids per session. He came home when these two sessions were over. I picked him up from the airport. He looked physically and mentally exhausted but in good spirits. So, on the way home, he was talking to me about the camp. I asked him what is the biggest takeaway from being a counselor? I sound like a podcast interviewe...
53 - Scale Branding
September 06, 2018 04:00 - 5 minutes - 8.15 MBThis week, one listener, Jim, asked me about branding. “Companies with very strong brands want to maintain their brands across markets. How do you keep the core essence of your brand but also adapt it for new markets?” There’re several ways to scale the core essence of your brand across regions. I want to address that in 4 different elements: Logo, Design, Tone-and-Manner, and Corporate Culture. ————— If you want to chat, reach out on any social media channels or email me at hello@p...
52 - Know Your Analytics Tools
August 30, 2018 04:00 - 5 minutes - 8.15 MBMany businesses use Google Analytics (GA) to measure website traffic, paid search performance, organic search optimization, and even track sales and conversions. So, how much do you know about Google’s Analytics? Well, I am the first to confess: I didn’t know much about GA. My GA knowledge was limited to the measurement of website traffic such as page views, bounce rates, top 10 most viewed content, numbers of visitors from different countries and content views by devices. That was about i...
51 - Everything is Connected
August 23, 2018 04:00 - 5 minutes - 8.05 MBFrequent listeners know that I practice yoga on a regular basis. The truth is that I go to 2 different yoga studios in Portland. I do Hot Yoga in one studio and learn new and different yoga postures in another studio. Attending classes in two studios, I get opportunities to see how different yoga instructors conduct their classes. ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your ...
50 - Search and Content Marketing
August 16, 2018 04:00 - 5 minutes - 4.85 MBRecently, I attended MozCon, a search conference, hosted by Moz. Moz provides search marketing tools that makes SEO, inbound marketing, link building and content marketing easy. This company is pretty well-known in the search community. One of the speakers was Amy Hebdon, who specializes in paid search at Paid Search Magic. So, what do you think when the term, paid search, comes to your mind? When I think of paid search, I think of the following: Optimizing a long list of keywords and p...