76 - Sales Enablement: Where to start as a marketer?

B2B Marketing and More With Pam Didner

English - February 14, 2019 12:46 - 5 minutes - 8.02 MB - ★★★★★ - 22 ratings
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Previous Episode: 75 - Marketers Can Make An Impact on Buyer Research and Sales Engagements

Next Episode: 77 - Don't Be Afraid, Just Be Sincere

Andie from the UK sent me a LinkedIn messaging:

“Hey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?!

Actually, several people approached me about this question since I published my book in October 2018. Given that the sales enablement effort from the marketing side is different from company to company, let me address this based on the 3 different roles of marketing professionals,.

Where to start to enable sales

as an individual contributor as a marketing director with a small team as a VP of marketing

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