112 - One Approach to Nurture Rejected Leads
B2B Marketing and More With Pam Didner
English - November 21, 2019 05:00 - 3 minutes - 5.31 MB - ★★★★★ - 22 ratingsMarketing Business accountbasedmarketing business businessmarketing crm leadgeneration outboundsales salesenablement artificialintelligence b2b b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In talking to many of my clients, I’ve found that there often doesn’t seem to be a nurturing stream to address leads rejected by the sales team. In some cases, these leads are not even routed back to the marketing automation system. When they are routed back, they are just treated like any other leads as part of regular email campaigns.
During one of my workshops, an attendee asked me if we should have a separate nurturing stream for rejected leads. If we do, how should we segment rejected leads?
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