141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse
B2B Marketing and More With Pam Didner
English - October 13, 2020 07:00 - 22 minutes - 15.5 MB - ★★★★★ - 22 ratingsMarketing Business accountbasedmarketing business businessmarketing crm leadgeneration outboundsales salesenablement artificialintelligence b2b b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 140 - SOLO: Does My B2B Company Need a Sales Enablement Team?
Today I have a very special guest: Jeff Coyle. I’m not going to tell you what he does. I’m going to have him tell his story, and we will be talking about AI and content marketing and AI-based content management tool.
Jeff is the co-founder and Chief Product Officer for Market Muse. He’s been in the content strategy, content marketing lead gen and search engine optimization game for about 21 years. Jeff is also one of the first people who were selling leads to B2B technology companies before people even had content, convincing large multinational B2B companies to write white papers and syndicate them.
-------------- If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.