140 - SOLO: Does My B2B Company Need a Sales Enablement Team?
B2B Marketing and More With Pam Didner
English - October 06, 2020 07:00 - 4 minutes - 3.06 MB - ★★★★★ - 22 ratingsMarketing Business accountbasedmarketing crm inboundmarketing management martech outboundsales salesenablement artificialintelligence b2b b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn't have sales enablement group. Do we need one?” Well, Ron, that's a great question.
The need of sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company, but it's really not called sales enablement. Does that make sense? Probably it's part of sales, operations, it's part of marketing or it's part of the product marketing team. They are jobs being done, but it's just not necessarily calling it sales enablement.
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