160 - ft. Emily Bendorf: Southwest Airlines Secret to Strong Sales Enablement Group

B2B Marketing and More With Pam Didner

English - March 09, 2021 08:00 - 26 minutes - 21.6 MB - ★★★★★ - 22 ratings
Marketing Business accountbasedmarketing business businessmarketing crm leadgeneration outboundsales salesenablement artificialintelligence b2b b2bmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 159 - ft. Moni Oloyede: What You Need to Build ABM MarTech Stack

Next Episode: 161 - ft. David Meerman Scott: How to Create a Standout Virtual Event

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today, I have a fantastic guest. Emily Bendorf, Manager at Southwest Airlines, leads the Sales Enablement team for Southwest Business. Emily was a founding member of the Sales Operations group and helped build processes and tools to support the B2B sales organization.

Sales enablement at Southwest and on the Southwest business team is mainly focused on being the liaison between the marketing department, enterprise marketing for consumers, and their B2B sales team. There's a sister team that focuses on training and development of their salespeople, and their team manages the sales enablement tool, their CRM tool, and all of that is within the Sales Ops organization.

Today we talk about sales enablement and how to work with the sales team. Let's get started.

---------------------

If you want to chat, reach out on any social media channels or email me at [email protected].

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.