168 Things
44 episodes - English - Latest episode: over 2 years ago -A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.
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Episodes
No.1 in Sierra Leone - with Simon Robinson
November 16, 2021 16:00 - 31 minutes - 21.4 MBRecently, and very briefly, 168 Things was the number one business podcast in Sierra Leone. In this episode, Paul Kitcatt interviews Simon Robinson, the famous creative director, about many things, but mainly about being creative and writing. It's full of pearls of wisdom born of long experience, and we offer them to the whole world, but especially to our valued listeners in Sierra Leone. We would love to hear from you. We hope you find this episode useful and entertaining.
Pro Bono Mundi - a call to action
October 13, 2021 15:00 - 17 minutes - 12 MBIf your clients are fucking up the planet, what can you do? Find someone who’s unfucking the planet – in the exact opposite way to your clients – and give them your time pro bono Call it karmic offsetting. The big brands have all the money, and all the power. They pay us to create desire. We know how to make people want more, more, more. The result is a planet on fire, oceans full of plastic, animals going extinct – ad people didn’t create this state of affairs, but we sure helped. We hav...
Glad all over
September 17, 2021 15:00 - 13 minutes - 9.19 MBSporting analogies are popular in business - for obvious reasons. Winning and losing, teamwork, roles within the team, etc. can be useful ways to think about what we do. But I think there's something more important about sport, and its relevance to creative business. In this episode I talk about why going to watch a fairly unsuccessful football team matters, and what that has to do with being creative.
The journey to the rainbow - an interview with Tom Gattos
September 01, 2021 12:00 - 46 minutes - 32 MBTom Gattos, founder of the Rainbow Lottery, talks to me about his long and varied career in advertising. He's won awards all over the world, and worked on four continents. And he's still working, as you'll hear - but his great project now is the Rainbow Lottery - if you don't know it, check it out at rainbowlottery.co.uk - and buy a ticket, too. Big prizes and good causes to support. It's an entertaining interview, with teasing references to some of his more hair-raising escapades. About whi...
Creative upgrades, and the evocative power of a Fray Bentos pie - with Nobby Davies
July 12, 2021 17:00 - 45 minutes - 31.5 MBAfter a short pause, we're back with a guest - Paul 'Nobby' Davies, a brilliant creative thinker, who's now a coach. We talk about how he got there, how to give yourself and your team a creative upgrade, and Nobby goes on to explain his concept of 'hyper-observation'. Our conversation is illuminated by many anecdotes, all of which serve a purpose, even if it isn't immediately apparent. If you want to contact Nobby, he's on LinkedIn - Paul Nobby Davies - or you can find him via his website -...
What the xxxx have my xxxx got to do with this sales meeting?
May 14, 2021 15:00 - 23 minutes - 16.2 MBBreaking through the glass ceiling with Chalice Croke - in this episode, I interview my business and podcast partner about the book she's writing. In it she will tell how she went from a council flat in Battersea all the way to the top in a male dominated, and mainly middle class industry - and she hopes her experience can help and inspire other women following in her footsteps. In the podcast, she tells me about her early years and first jobs, and how she dealt with some of the 'tricky' men...
What the xxxx have my xxxx got to do with this sales meeting?
May 14, 2021 15:00 - 23 minutes - 16.2 MBBreaking through the glass ceiling with Chalice Croke - in this episode, I interview my business and podcast partner about the book she's writing. In it she will tell how she went from a council flat in Battersea all the way to the top in a male dominated, and mainly middle class industry - and she hopes her experience can help and inspire other women following in her footsteps. In the podcast, she tells me about her early years and first jobs, and how she dealt with some of the 'tricky' men...
'They're all humans' - with Vonnie Alexander
April 30, 2021 14:00 - 33 minutes - 22.9 MBVonnie Alexander was one of the four partners who founded Kitcatt Nohr Alexander Shaw - one of London's best known agencies, in its day. But what did she do next? Here, she talks about how everything she'd learnt and done in her agency career helped her become a highly successful and sought after coach - though it's not quite as simple as that, as you'll hear. If you've ever found yourself wondering how to deal with a tricky colleague or a difficult situation, listen to Vonnie (and probably ...
The Oracle within you
April 20, 2021 11:00 - 22 minutes - 15.2 MBDo you ever find it hard to make a decision? We all do sometimes. Here's a surprising but effective way to help you stop wondering what to do, cut through the ifs and buts, and make a choice. The episode includes Chalice talking about the method, then a real time demo of it in action, helping her resolve a tricky question.
Crisps blown up in the air, uncapping a fresh biro, and what writers owe to readers - with Lu Dixon
March 29, 2021 15:00 - 41 minutes - 28.6 MBWe said we'd do more about copywriting - and here's an interview with one of the best writers in the business, Lu Dixon. She tells us how she started out, who she learnt from, and why visiting a crisp factory was more than just an opportunity to eat hot potato slices. An episode not just for writers, but for all who work with them and want to help get the best words out there.
How to be creative (even in a pandemic)
February 15, 2021 16:00 - 15 minutes - 10.4 MBIf you're creative - for business or pleasure - how do you stimulate your creativity? Especially now, when all our movements are so circumscribed. You need to find your inner Winnie the Pooh, and resist Rabbit. Do what Archimedes did, or Mendeleev. If you're wondering what I'm talking about, listen here and I'll explain. I've made a living from being creative for over thirty years, and worked with many other such people. I've thought a lot about creativity, and watched it happen, and tried ...
A bonus episode - the brief we wrote for these podcasts - does it measure up?
February 05, 2021 11:00 - 13 minutes - 9.44 MBThis is a short bonus episode to follow the one about briefs. I found the brief I wrote for this podcast series, and here we have a look at it. The briefing format is unusual, but rather excellent. It was shown to me by Lu Dixon, a creative titan, and I found it very stimulating. Listen and hear about the format, and then the actual brief I wrote - and let me know if you think we've delivered on the brief. Warning - as I wrote the brief, and the client was Kitcatt and Croke, the language is ...
How to write a creative brief
February 03, 2021 14:00 - 34 minutes - 23.4 MBIf you have to write briefs for creative people to work from - or if you're a creative person, who gets briefed - you will know what a battleground it can be. Is a brief ever good enough? How much blood, sweat and tears goes into writing them? Is it worth the effort? Yes, it is, because a good brief is the first creative act, and from it, brilliant ideas can flow. In this podcast, we share our thoughts and experience from many years of grappling with briefs, and give advice on how to ease th...
How to grow a great client-agency relationship - with Angus Crowther
January 08, 2021 14:00 - 34 minutes - 23.8 MBWinning a pitch is only the first step towards what will, you hope, become a wonderful relationship between client and agency. But have you ever analysed how to get there? How trust can grow, and be nurtured? What you all need to do to make it work? Angus Crowther and his team at Alchemists have. Their report for ISBA on this subject came out towards the end of last year. In this podcast, we interview Angus about it, and he gives useful advice on what both client and agency need to do to re...
The joy of a 'To Don't' list, and why you should have one
December 08, 2020 15:00 - 12 minutes - 8.91 MB'Do you have any idea how ****ing busy I am?' Yes, because you have a ridiculously long 'to do' list, and it's crushing you. Not in a good way. You need an alternative - and here it is, together with the reason why you need to do one thing right now.
How I got started in creative marketing, and who helped me
November 20, 2020 12:00 - 20 minutes - 14 MBI started out in this business as a trainee copywriter, and it was thanks to an introduction from a remarkable woman called Fiona Ross. We're going to make podcasts specifically to help people who want to learn more about how to be a creative thinker, a writer, an art director, a strategist, a leader, and more, but today I'm going back to my own beginning, to talk about a principle that benefitted me, and that I've tried to apply - to pay forward - over the years. And I owe it to Fiona Ross ...
Perfectionism - healthy and unhealthy
October 28, 2020 12:00 - 28 minutes - 19.9 MBEveryone who works in marketing has met him - or her - the obsessive, tyrannical perfectionist who picks apart every idea, tells everyone they're rubbish and then burns the midnight oil reworking other people's efforts until they no longer resemble their original author's intents. But perfectionism isn't necessarily destructive and disempowering - it's a driving force for success and for some of the most memorable and influential creative and strategic campaigns. What does healthy perfection...
Trailer - starting up and growing your business - an interview with Marc Nohr
September 28, 2020 09:00 - 1 minute - 1.08 MBThe latest episode of 168 Things features an interview with Marc Nohr - here's a taster
What we learnt about starting up and growing a business - with Marc Nohr
September 28, 2020 09:00 - 49 minutes - 34.1 MBIn this episode, Paul Kitcatt interviews his former business partner, Marc Nohr. Together with Vonnie Alexander and Jeremy Shaw, they founded Kitcatt Nohr Alexander Shaw, one of London's most successful creative agencies. In this interview, we talk about how we did it, and what the future looks like for others trying for similar success.
Beyond the totalitarian brand - an interview with Lazar Dzamic
September 22, 2020 10:00 - 50 minutes - 34.5 MBLazar Dzamic is one of the leading strategic thinkers in digital marketing - or indeed, any kind of marketing. We worked together at Kitcatt Nohr Alexander Shaw; from there he went to Google; and now he's home in Serbia, for a while. He recently published 'The Definitive Guide to Strategic Content Marketing', (with Justin Kirby, publ. Kogan Page) a book that fully delivers on its title. I spoke with him via a video link between Balham and Belgrade. We discussed the future of brands, in the l...
What's your story?
September 09, 2020 10:00 - 23 minutes - 16.3 MBStorytelling is all the rage, and has been for a few years now. But how can your brand compete with all the other stories out there? Netflix and Amazon have built vast empires from selling stories - and then there are all your competitors, vying for people's attention. It's not enough to let your agency make up some nonsense and plaster it at great expense all over the media. You need to dig deeper to find a satisfying and interesting brand story. In this podcast, we talk about how. We look ...
From brand to bland - why marketing gets turned to mud, and how to avoid it
August 17, 2020 16:00 - 10 minutes - 7.3 MBWhen budgets are tight and times are hard, the temptation is to create safe marketing. Bland, samey nonsense. Pap. It all starts with a creative brief getting dumbed down, and then you're all on the road to hell, if hell had the fire and brimstone removed, and all the interesting, bad people, and was run by estate agents. You have to make a stand.
Soothing Balm for the Creative Mind
August 11, 2020 12:00 - 8 minutes - 6.06 MBEvery creative person knows the feeling - you've presented your ideas, and now the client has some comments... and once you've heard them, all you want to do is run away. But don't - or at least, don't go too far. Find a place that can give you solace, and inspiration. As I did, one wet afternoon in London. This podcast tells the story.
In praise of quiet: succeeding as an introvert, with Rob Steeles
July 27, 2020 10:00 - 23 minutes - 16.3 MBIn this episode, we interview Rob Steeles - a highly successful creative director who is also a self-confessed introvert. How has he done so well in an industry that favours more flamboyant, extroverted characters? Listen to find out, and learn how business leaders can create space and time for more introverted people to flourish, to everyone's benefit. And how, if you are an introvert, you can make your way right to the top.
Listening involves thinking
July 20, 2020 10:00 - 11 minutes - 8.17 MBHow to develop a superpower that will give you a major competitive advantage - listening and thinking about what you're hearing. You'll find out what your clients want, but can't quite manage to say. You'll stand out from the crowd, in a business where everyone else spends the time they should be thinking about what they're listening to thinking instead about what they want to say.
How to give bad news well
July 13, 2020 10:00 - 15 minutes - 10.7 MBThe post-lockdown world is upon us, and with it, a lot of job losses. The next few months are going to be difficult, to say the least. In this podcast, we're talking about how business leaders should tell their people bad news. It's never great, but you can make it much worse by handling it badly - and conversely, you can make it hurt a little less by doing it well. We're drawing here on our own experience, and hoping we can help you rise to this horrible challenge and come through it like a...
Becoming a leader (part 2) - setting an example
July 07, 2020 09:00 - 13 minutes - 9.04 MBLeaders around the world are facing the greatest test of their lives. Some have failed, as we can all see, while others have done far better. What is the single most important quality a leader can show, and who best exemplifies it? In our business lives, what can we learn from these examples?
8. Becoming a leader (part 2) - setting an example
July 07, 2020 09:00 - 13 minutes - 9.04 MBLeaders around the world are facing the greatest test of their lives. Some have failed, as we can all see, while others have done far better. What is the single most important quality a leader can show, and who best exemplifies it? In our business lives, what can we learn from these examples?
Becoming a leader (part 2) - setting an example
July 07, 2020 09:00 - 13 minutes - 9.04 MBLeaders around the world are facing the greatest test of their lives. Some have failed, as we can all see, while others have done far better. What is the single most important quality a leader can show, and who best exemplifies it? In our business lives, what can we learn from these examples?
Becoming a leader (part 1): just because you've been asked a question...
July 03, 2020 09:00 - 11 minutes - 8.22 MBWe need better leadership, now more than ever. In business as much as in politics - and in this podcast, we talk about what happens when you take on a leadership role, and how you deal with the new demands on your mental powers. The temptation is to try to have an answer for every question - with the best of intentions - but here we talk about why that's a bad idea, and start to think about a better way forward.
7. Becoming a leader (part 1): just because you've been asked a question...
July 03, 2020 09:00 - 11 minutes - 8.22 MBWe need better leadership, now more than ever. In business as much as in politics - and in this podcast, we talk about what happens when you take on a leadership role, and how you deal with the new demands on your mental powers. The temptation is to try to have an answer for every question - with the best of intentions - but here we talk about why that's a bad idea, and start to think about a better way forward.
Win the pitch before the pitch
June 30, 2020 16:00 - 19 minutes - 13.3 MBThis time we're back to the subject of pitching. We look at how you can learn more than the pitch brief tells you; how to keep the prospect excited about your pitch during the run-up to the presentation; and why tissue meetings are a terrible idea. This is for anyone who has to present ideas to win business, in marketing or elsewhere. Pitching will be a recurring theme in these podcasts.
6. Win the pitch before the pitch
June 30, 2020 16:00 - 19 minutes - 13.3 MBThis time we're back to the subject of pitching. We look at how you can learn more than the pitch brief tells you; how to keep the prospect excited about your pitch during the run-up to the presentation; and why tissue meetings are a terrible idea. This is for anyone who has to present ideas to win business, in marketing or elsewhere. Pitching will be a recurring theme in these podcasts.
5. 'Be one upon whom nothing is lost.'
June 25, 2020 16:00 - 15 minutes - 10.5 MBWhere do ideas come from? A head full of all kinds of random stuff. You have to feed your soul, as Chalice puts it, and then you'll make interesting connections and come up with new thoughts - which for anyone in creative marketing is vital. In this episode, we talk about how a cat up a tree sparked an award winning campaign, and why a boxing match might be as useful as a visit to an art gallery.
'Be one upon whom nothing is lost.'
June 25, 2020 16:00 - 15 minutes - 10.5 MBWhere do ideas come from? A head full of all kinds of random stuff. You have to feed your soul, as Chalice puts it, and then you'll make interesting connections and come up with new thoughts - which for anyone in creative marketing is vital. In this episode, we talk about how a cat up a tree sparked an award winning campaign, and why a boxing match might be as useful as a visit to an art gallery.
4. A short attention span is an asset
June 21, 2020 19:00 - 18 minutes - 12.9 MBThis time, we're talking about why sometimes you need a short attention span.
A short attention span is an asset
June 21, 2020 19:00 - 18 minutes - 12.9 MBThis time, we're talking about why sometimes you need a short attention span.
3. There are more questions than answers
June 17, 2020 15:00 - 16 minutes - 11.3 MBThis time, we're looking at pitching for new business. We'll talk about why questions are more important than answers; the theory of hats; open and closed questions; and questions as a competitive sport.
There are more questions than answers
June 17, 2020 15:00 - 16 minutes - 11.3 MBThis time, we're looking at pitching for new business. We'll talk about why questions are more important than answers; the theory of hats; open and closed questions; and questions as a competitive sport.
2. Treat your prospects as customers and your customers as prospects
June 14, 2020 14:00 - 12 minutes - 8.56 MBIn this episode, we're talking about finding and keeping clients. There's the question of chemistry; we tell how a child helped create the My Waitrose logo; then there's dinner with Chalice; and the great agency tradition of making stuff up in the meeting. We also touch on the importance of listening - a theme we'll come back to in future podcasts.
Treat your prospects as customers and your customers as prospects
June 14, 2020 14:00 - 12 minutes - 8.56 MBIn this episode, we're talking about finding and keeping clients. There's the question of chemistry; we tell how a child helped create the My Waitrose logo; then there's dinner with Chalice; and the great agency tradition of making stuff up in the meeting. We also touch on the importance of listening - a theme we'll come back to in future podcasts.
Don't stop thinking about tomorrow
June 03, 2020 18:00 - 11 minutes - 7.83 MBLockdown may be coming to an end - or maybe not. It's been frightening, weird, peaceful, unsettling, harrowing - and the roller-coaster ride doesn't end when we're all allowed out again. Normal is going to be different. In this podcast - the first in our series - we take some advice from Fleetwood Mac, and the Roman emperor Marcus Aurelius, and talk about what we hope we can do to help you ride the ups and downs to come.
1. Don't stop thinking about tomorrow
June 03, 2020 18:00 - 11 minutes - 7.8 MBLockdown may be coming to an end - or maybe not. It's been frightening, weird, peaceful, unsettling, harrowing - and the roller-coaster ride doesn't end when we're all allowed out again. Normal is going to be different. In this podcast - the first in our series - we take some advice from Fleetwood Mac, and the Roman emperor Marcus Aurelius, and talk about what we hope we can do to help you ride the ups and downs to come.
Welcome to 168 Things - with Paul Kitcatt and Chalice Croke
May 27, 2020 16:00 - 1 minute - 1.11 MBWe are Paul Kitcatt and Chalice Croke. Creative marketing is our business, and has been for many years. We’ve been through good times and bad, including the crash in 2008, but the lockdown and its economic consequences will create the toughest challenge yet. We want to help you rise to it. If you own a brand, or run, or work in a creative marketing agency, or in-house marketing team, our knowledge and advice is here for you. It’s for all levels of experience, for individuals and businesses. ...