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How to grow a great client-agency relationship - with Angus Crowther
168 Things
English - January 08, 2021 14:00 - 34 minutes - 23.8 MBMarketing Business Careers business creative marketing advertising in-house pitching leadership strategy brand copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The joy of a 'To Don't' list, and why you should have one
Next Episode: How to write a creative brief
Winning a pitch is only the first step towards what will, you hope, become a wonderful relationship between client and agency. But have you ever analysed how to get there? How trust can grow, and be nurtured? What you all need to do to make it work?
Angus Crowther and his team at Alchemists have. Their report for ISBA on this subject came out towards the end of last year. In this podcast, we interview Angus about it, and he gives useful advice on what both client and agency need to do to reach the goal of the best possible relationship, leading to consistently excellent work together.
We also ask him about his highly successful vineyard, producing award-winning wine from the fields of Essex. Cheers!