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A bonus episode - the brief we wrote for these podcasts - does it measure up?
168 Things
English - February 05, 2021 11:00 - 13 minutes - 9.44 MBMarketing Business Careers business creative marketing advertising in-house pitching leadership strategy brand copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to write a creative brief
Next Episode: How to be creative (even in a pandemic)
This is a short bonus episode to follow the one about briefs. I found the brief I wrote for this podcast series, and here we have a look at it. The briefing format is unusual, but rather excellent. It was shown to me by Lu Dixon, a creative titan, and I found it very stimulating. Listen and hear about the format, and then the actual brief I wrote - and let me know if you think we've delivered on the brief. Warning - as I wrote the brief, and the client was Kitcatt and Croke, the language is a little less formal than it would have been for most clients. A bit sweary at times.