'Be one upon whom nothing is lost.'
168 Things
English - June 25, 2020 16:00 - 15 minutes - 10.5 MBMarketing Business Careers business creative marketing advertising in-house pitching leadership strategy brand copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 4. A short attention span is an asset
Next Episode: 6. Win the pitch before the pitch
Where do ideas come from? A head full of all kinds of random stuff. You have to feed your soul, as Chalice puts it, and then you'll make interesting connections and come up with new thoughts - which for anyone in creative marketing is vital. In this episode, we talk about how a cat up a tree sparked an award winning campaign, and why a boxing match might be as useful as a visit to an art gallery.