2. Treat your prospects as customers and your customers as prospects
168 Things
English - June 14, 2020 14:00 - 12 minutes - 8.56 MBMarketing Business Careers business creative marketing advertising in-house pitching leadership strategy brand copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 1. Don't stop thinking about tomorrow
Next Episode: 3. There are more questions than answers
In this episode, we're talking about finding and keeping clients. There's the question of chemistry; we tell how a child helped create the My Waitrose logo; then there's dinner with Chalice; and the great agency tradition of making stuff up in the meeting. We also touch on the importance of listening - a theme we'll come back to in future podcasts.