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3. There are more questions than answers
168 Things
English - June 17, 2020 15:00 - 16 minutes - 11.3 MBMarketing Business Careers business creative marketing advertising in-house pitching leadership strategy brand copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 2. Treat your prospects as customers and your customers as prospects
Next Episode: 4. A short attention span is an asset
This time, we're looking at pitching for new business. We'll talk about why questions are more important than answers; the theory of hats; open and closed questions; and questions as a competitive sport.