From brand to bland - why marketing gets turned to mud, and how to avoid it
168 Things
English - August 17, 2020 16:00 - 10 minutes - 7.3 MBMarketing Business Careers business creative marketing advertising in-house pitching leadership strategy brand copywriting Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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When budgets are tight and times are hard, the temptation is to create safe marketing. Bland, samey nonsense. Pap. It all starts with a creative brief getting dumbed down, and then you're all on the road to hell, if hell had the fire and brimstone removed, and all the interesting, bad people, and was run by estate agents. You have to make a stand.