Latest Spas Podcast Episodes
The Power of Branding: Strategies for Thriving in a Competitive Marketplace
True to Form Podcast - April 01, 2024 20:38 - 46 minutes ★★★★★ - 10 ratingsHost Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with pr...
Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices
True to Form Podcast - March 19, 2024 18:52 - 58 minutes ★★★★★ - 10 ratingsIn this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences...
Part 2: Building a Strong Foundation to Grow & Scale Your Medical Spa
True to Form Podcast - February 29, 2024 22:55 - 50 minutes ★★★★★ - 10 ratingsIn this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the ...
Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa
True to Form Podcast - February 20, 2024 16:02 - 1 hour ★★★★★ - 10 ratingsAudrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and...
Exploring the M&A Landscape in Aesthetics
True to Form Podcast - January 30, 2024 18:16 - 1 hour ★★★★★ - 10 ratingsBen Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners lookin...
Turning Challenges into Opportunities: Empowering the Masses in Aesthetics
True to Form Podcast - January 23, 2024 20:36 - 50 minutes ★★★★★ - 10 ratingsAudrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with ...
It's a Journey, Not a Sprint: Building an Intention-Led Business
True to Form Podcast - January 12, 2024 15:19 - 57 minutes ★★★★★ - 10 ratingsAudrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aest...
The New Frontier in Elective Medicine: Trends in Sexual Wellness
True to Form Podcast - December 11, 2023 17:46 - 1 hour ★★★★★ - 10 ratingsIn this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGEN...
Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors
True to Form Podcast - November 28, 2023 18:41 - 1 hour ★★★★★ - 10 ratingsThis week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically licensed injectors. Audrey Neff and Tracy dive into her journey from a successful career in corp...
Part 2: The State of Medical Aesthetics in 2023
True to Form Podcast - November 02, 2023 17:54 - 53 minutes ★★★★★ - 10 ratingsFrancis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidatio...
Stepping into Your Power & Finding Your Purpose
True to Form Podcast - October 24, 2023 15:24 - 54 minutes ★★★★★ - 10 ratingsAudrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving mind...
Driving Growth: Strategies to Boost Revenue in Your Medical Spa
True to Form Podcast - October 12, 2023 17:47 - 48 minutes ★★★★★ - 10 ratingsWith over 16 years of executive-level leadership in solo practices, small group practices, and large-scale national brands, Judy Kozlicki, Director of Aesthetics at Skytale Group, appears as this week's guest to chat with host Audrey Neff. This power-packed episode covers so much ground from e...
Navigating the Learning Curve: Becoming a Leader
True to Form Podcast - September 28, 2023 23:42 - 1 hour ★★★★★ - 10 ratingsIn this episode of True to Form, host Audrey Neff leads a transparent conversation with Heather Allan -- Mom, speaker, clinical trainer, and owner of two-location medical spa, Bright Esthetics & Body Wellness. Heather shares countless powerful pearls and challenges behind becoming an employer a...
State run media. Is Russell brand the first of many? Legislation, government & legacy media agenda
Think.Lucid - September 28, 2023 10:32 - 19 minutesWe take a look at the tyrannical oppressive nature of state run media. How government and legacy media work together to create legislation that silences those who oppose the mainstream agenda. How does this impact the Russell Brand allegations and more importantly how will it effect you.
Russell Brand. What do you think? innocent until proven guilty. Character assasination or facts?
Think.Lucid - September 21, 2023 06:37 - 13 minutesThe corporate media consistently spread lies and disinformation, at this point it's difficult to accept anything they say. This smells like a hit piece, smear campaign. Should we not expect more facts from a 4 year investigation? What do you think? Does innocent until proven guilty no longer app...
The Rise of the VIO Med Spa Franchise
True to Form Podcast - August 31, 2023 14:47 - 52 minutes ★★★★★ - 10 ratingsJoe Stanoszek, Founder, and Ryan Rao, Chief Development Officer of VIO Med Spa, sit down with host Audrey Neff on this week's episode of True to Form. Joe and Ryan discuss the journey behind how a Cleveland-based single location practice evolved into a now 28-location medical spa franchise with...
Legal & Regulatory Hot Topics: IV Therapy & Semaglutide
True to Form Podcast - August 22, 2023 21:27 - 44 minutes ★★★★★ - 10 ratingsHost Audrey Neff sits down with Chase Howard, attorney at Florida Healthcare Law Firm, to unpack the basis for recent legal action pertaining to semaglutide taken against several U.S.-based practices. Chase also dives into the top compliance issues practices face when either opening an IV thera...
Bridging the Gap: Empowering Extenders in Aesthetic Medicine
True to Form Podcast - August 16, 2023 21:32 - 38 minutes ★★★★★ - 10 ratingsKrystie Lennox PA - industry trailblazer, founder of Lennox Aesthetics, and co-founder of the Aesthetic Extender Symposium - appears as this week's guest to dive into her M.O. behind developing one of the industry's most successful medical conferences tailored specifically for advancing aesthe...
The 3 Types of Aging & Maximizing ROI with Energy Based Devices
True to Form Podcast - August 10, 2023 23:20 - 50 minutes ★★★★★ - 10 ratingsKara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value i...
#2. Modern feminism killed the family? Depopulation, depression & woke narcissists strike again
Think.Lucid - August 10, 2023 18:43 - 34 minutesIn todays episode we review a number of factors which have manifested in correlation with feminism and the drive for gender equity, not to be mistaken for equality. Amongst other things population collapse, childlessness and depression are discussed. With women’s depression now tracking at an al...
#1. The cost of WOKE ideology. Activists and woke campaigns are brainwashing the youth, whilst adults are self censoring.
Think.Lucid - July 10, 2023 17:27 - 27 minutesWoke ideology is now fully embedded in society. We take a look at the impact it's having on our younger generation and the broader public. And what is the byproduct of the many progressive woke marketing campaigns driven by huge corporations and busienss? The devastating effects of trans ideolog...
Hiring for Core Values & Mastering the Consultation
True to Form Podcast - July 05, 2023 18:30 - 50 minutes ★★★★★ - 10 ratingsKatie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing & hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into h...
Mitigating Risk in Your Aesthetic Practice
True to Form Podcast - June 19, 2023 18:33 - 31 minutes ★★★★★ - 10 ratingsPatrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effecti...
Building a 10X Mindset in Business & Life
True to Form Podcast - June 06, 2023 22:21 - 53 minutes ★★★★★ - 10 ratingsAudrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding & reaching your true potential both in business and life. Tune in to...
All Things KPI's, Sales & Skincare
True to Form Podcast - May 18, 2023 12:56 - 52 minutes ★★★★★ - 10 ratingsAudrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies t...
The Group Chat's First Lesbian Wedding...Yay!
Real Talk On Godtalk - May 02, 2023 04:00 - 37 minutes ★★★★★ - 58 ratingsYaYa and TRUTH are back at it again with the B-Side. On this follow-up to last month's episode, YaYa is getting all up in TRUTH's business to find out more about her recent proposal and engagement. The pair discuss what it truly means for a couple to be 'equally yoked', as well as the joys and ...
Demystifying Private Equity in the New Era of Aesthetics
True to Form Podcast - May 01, 2023 14:03 - 42 minutes ★★★★★ - 10 ratingsAs a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it m...
Where y'all been?
Real Talk On Godtalk - April 18, 2023 04:00 - 20 minutes ★★★★★ - 58 ratingsOn this episode your favorite co-hosts discuss the future of Real Talk On Godtalk and what you can expect going forward.
Part 1: The State of Medical Aesthetics in 2023
True to Form Podcast - April 10, 2023 17:25 - 46 minutes ★★★★★ - 10 ratingsAudrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices...
Balancing Motherhood & Entrepreneurship
True to Form Podcast - April 05, 2023 15:29 - 33 minutes ★★★★★ - 10 ratingsOwner of Cavina Med Spa and mom of three, Blair Linsley, appears on this week's episode to share her journey from pediatric nursing to entrepreneurship. Blair delves into the driving factors behind opening her own aesthetic practice, how she balances being a Mom and business owner, plus her adv...