True to Form Podcast
129 episodes - English - Latest episode: 25 days ago - ★★★★★ - 10 ratingsHosted by PatientNow Director of Marketing & International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year & beyond.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
The Power of Branding: Strategies for Thriving in a Competitive Marketplace
April 01, 2024 20:38 - 46 minutes - 107 MBHost Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, soci...
Maximizing Patient Lifetime Value: Treatment Plans, Retail Skincare & Energy-Based Devices
March 19, 2024 18:52 - 58 minutes - 134 MBIn this week's episode, host Audrey Neff speaks with Dr. Mark (Swers) Swierczewski, a dentist by trade and owner of Luminescence Medical Esthetics. Dr. Swers shares his journey from dentistry to the aesthetics world and discusses his practice’s unique approach to developing lifetime experiences, building strong retail skincare revenue streams, navigating difficult patient conversations, managing expectations, increasing ROI with energy-based devices, and so much more.
Part 2: Building a Strong Foundation to Grow & Scale Your Medical Spa
February 29, 2024 22:55 - 50 minutes - 116 MBIn this engaging episode, host Audrey Neff welcomes back Maegen Kennedy PA-C for a part two discussion. Maegen, owner of Windermere Medical Spa & Laser Institute, shares her insights on scaling her business from one to three locations by the end of summer 2024, as well as tips for choosing the right location & real estate. Other key discussion topics include: -Diving into her unique training and hiring protocol for new injectors -Why open communication and setting realistic goals are es...
Part 1: Building a Strong Foundation to Grow & Scale Your Medical Spa
February 20, 2024 16:02 - 1 hour - 142 MBAudrey Neff sits down with Maegen Kennedy, PA-C, owner of Windermere Medical Spa & Laser Institute, as well as one of AmSpa's Top 30 Most Distinguished Women of Medical Aesthetics, to kick off part one of this special two-part series. The pair unpack Maegen's inspiring journey in aesthetics and dive into an extensive list of critical topics, pertinent to all med spa owners, including: - Successes & failures of her membership program, which is now bringing in $150k MRR - Her unique appro...
Exploring the M&A Landscape in Aesthetics
January 30, 2024 18:16 - 1 hour - 140 MBBen Hernandez, the CEO and Managing Director of Skytale Group, talks with Audrey Neff about the past, current, and future outlook of mergers and acquisitions in the medical aesthetics field. As the challenging 2023 year for M&A concludes, Ben provides valuable insights for practice owners looking to sell and advice around beginning with the end in mind. This episode covers a wide array of essential topics including exit strategy, preparing your business for a potential sale, optimizing valua...
Turning Challenges into Opportunities: Empowering the Masses in Aesthetics
January 23, 2024 20:36 - 50 minutes - 115 MBAudrey Neff is joined by MedShift's CEO, Joe Gasque, and Chief Commercial Officer, Sean Shapiro, in this week's episode of True to Form. With over 80 percent of the medical aesthetics landscape still being made up of predominantly single location practices, small business owners often deal with financing challenges, balancing overhead, limited resources, COGS, and paying off debt. To solve this gap in the industry and create more opportunities for small to midsize aesthetic practices, MedShi...
It's a Journey, Not a Sprint: Building an Intention-Led Business
January 12, 2024 15:19 - 57 minutes - 131 MBAudrey Neff kicks off Season 7 with an authentic conversation with Bita Ardakani-Akrawi PA-C, MPH, MEP-C, owner of Florida-based medical spa, Naples Skin Clinic. This episode takes a deep dive into some of the biggest do's and don'ts entrepreneurs can avoid when launching and growing a new aesthetics practice. Tune in to hear impactful advice around purchasing used lasers, capital device investments, real estate, grassroots marketing, and building an intention-led business.
The New Frontier in Elective Medicine: Trends in Sexual Wellness
December 11, 2023 17:46 - 1 hour - 141 MBIn this episode, Audrey Neff speaks with Tim Sawyer, two-time Inc. 500 entrepreneur, motivational speaker, business advisor, and practice owner, on the advancements and innovations in the sexual wellness field, particularly those related to men's health. As an advisor and investor in REGENmax® (which just received the only global patent for the reversal of ED) and a partner of Tru Male Medical, a men's-only health & wellness clinic in Oakbrook, IL, Tim breaks down the economics of offe...
Challenges Impacting Our Industry: Hiring Qualified, Skilled Nurse Injectors
November 28, 2023 18:41 - 1 hour - 138 MBThis week's episode features Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, a groundbreaking online platform that offers comprehensive training for medically licensed injectors. Audrey Neff and Tracy dive into her journey from a successful career in corporate finance to acquiring an existing practice in Alpharetta, GA -- Youthtopia Med Spa, which now employs five highly skilled injectors. The pair also discuss the prominent issue in the industry arou...
Part 2: The State of Medical Aesthetics in 2023
November 02, 2023 17:54 - 53 minutes - 121 MBFrancis X. Acunzo, President of Princeton Medspa Partners & CEO of Acara Partners, returns to discuss the current and future state of medical aesthetics with host Audrey Neff. This episode picks up where Part 1 earlier this season left off and covers all things relating to industry consolidation, partnering with invesment groups, private equity, advice when exiting your business, economic health & potential impacts, plus trends that will continue to mold the future of the $18B medical aesth...
Stepping into Your Power & Finding Your Purpose
October 24, 2023 15:24 - 54 minutes - 124 MBAudrey Neff brings on special guest, Yvonne Dellos, MSN, FNP-BC -- master injector, successful entrepreneur, industry KOL, national speaker, business coach, and founder of Medical Aesthetic Art Institute (MAAI). The pair dive into an insightful conversation around finding purpose, improving mindset, and exiting the comfort zone. Yvonne also shares her inspiring journey of overcoming adversity and how it eventually drove her into medical aesthetics -- where she now dedicates her career to emp...
Driving Growth: Strategies to Boost Revenue in Your Medical Spa
October 12, 2023 17:47 - 48 minutes - 110 MBWith over 16 years of executive-level leadership in solo practices, small group practices, and large-scale national brands, Judy Kozlicki, Director of Aesthetics at Skytale Group, appears as this week's guest to chat with host Audrey Neff. This power-packed episode covers so much ground from expert tips around building your team, front desk strategies, sealing profit leaks, rebooking tactics, differentiating your practice, and so much more...
Navigating the Learning Curve: Becoming a Leader
September 28, 2023 23:42 - 1 hour - 142 MBIn this episode of True to Form, host Audrey Neff leads a transparent conversation with Heather Allan -- Mom, speaker, clinical trainer, and owner of two-location medical spa, Bright Esthetics & Body Wellness. Heather shares countless powerful pearls and challenges behind becoming an employer and boss, managing a team of ten, plus some of her biggest branding & marketing mistakes she's made along the way in scaling her practice.
The Rise of the VIO Med Spa Franchise
August 31, 2023 14:47 - 52 minutes - 121 MBJoe Stanoszek, Founder, and Ryan Rao, Chief Development Officer of VIO Med Spa, sit down with host Audrey Neff on this week's episode of True to Form. Joe and Ryan discuss the journey behind how a Cleveland-based single location practice evolved into a now 28-location medical spa franchise with 75 estimated to be open by the end of 2024. The pair also unpack the major benefits that franchising brings to entrepreneurs including injector recruiting & training, volume pricing, vendor relations...
Legal & Regulatory Hot Topics: IV Therapy & Semaglutide
August 22, 2023 21:27 - 44 minutes - 103 MBHost Audrey Neff sits down with Chase Howard, attorney at Florida Healthcare Law Firm, to unpack the basis for recent legal action pertaining to semaglutide taken against several U.S.-based practices. Chase also dives into the top compliance issues practices face when either opening an IV therapy clinic from the ground up or when adding IV therapy services into an existing practice model. Thinking of offering these services? This is an episode you don't want to miss.
Bridging the Gap: Empowering Extenders in Aesthetic Medicine
August 16, 2023 21:32 - 38 minutes - 88.9 MBKrystie Lennox PA - industry trailblazer, founder of Lennox Aesthetics, and co-founder of the Aesthetic Extender Symposium - appears as this week's guest to dive into her M.O. behind developing one of the industry's most successful medical conferences tailored specifically for advancing aesthetic extenders' clinical skill sets & business acumen. Krystie also shares her start-up journey since opening the doors to her South Florida-based practice, Lennox Aesthetics, back in April 2023. Tune ...
The 3 Types of Aging & Maximizing ROI with Energy Based Devices
August 10, 2023 23:20 - 50 minutes - 115 MBKara Moncrief, International Speaker & Director of Clinical Communications for Sinclair North America, joins Audrey Neff to share her expert knowledge around the top three categories of skin aging and how identifying these can dramatically assist your consultation process when building value in long-term treatment plans & combination therapy approaches. Plus - the pair dive into several key topics surrounding capital device investments and discuss what men & Millennials are seeking in aest...
Hiring for Core Values & Mastering the Consultation
July 05, 2023 18:30 - 50 minutes - 116 MBKatie Martin, PA-C -- VP of Clinical Operations at Holden Timeless Beauty, Galderma GAIN Trainer, and national speaker -- joins True to Form to break down HTB's unique interviewing & hiring process for providers based on their mission, vision, and core values. Not only that, Katie dives into how to master the non-surgical aesthetic consultation to build lasting relationships, instill patient confidence, achieve better outcomes, and drive lifetime value. This is an episode you won't want to...
Mitigating Risk in Your Aesthetic Practice
June 19, 2023 18:33 - 31 minutes - 71.3 MBPatrick Tighe and Kimberly DeOrsey, Founder & President of CoverWell, join Audrey Neff on True to Form to discuss the driving factors behind launching the medical aesthetic industry's first pay-per-procedure insurance offering. Tune into this week's episode to hear a breakdown of how to effectively mitigate risk in your medical spa, adding extra safety nets for both your business and patients, plus how practices can protect themselves against damaging lawsuits related to aesthetic treatment...
Building a 10X Mindset in Business & Life
June 06, 2023 22:21 - 53 minutes - 122 MBAudrey Neff sits down with Dr. Amanda Holden -- Mom, wife, speaker, trainer, master injector, and owner of 5-location practice, Holden Timeless Beauty -- who shares gem after gem in this power-packed episode all around finding & reaching your true potential both in business and life. Tune in to hear the importance of having a growth mindset, finding your balance, removing negativity, and the power of surrounding yourself with people who are not just unconditional supporters of your ambition...
All Things KPI's, Sales & Skincare
May 18, 2023 12:56 - 52 minutes - 121 MBAudrey Neff sits down with Managing Partner & Owner of L-Aesthetics & Longevity, Josh Iffla, to unpack his journey from corporate America to aesthetic medicine. Josh unveils the most critical KPI's (key performance indicators) practices should be tracking on a daily basis, effective strategies to increase revenue per appointment, why you need to hold your team accountable for hitting sales numbers, plus the pair dive into a detailed discussion around the retail skincare opportunity in aesthe...
Demystifying Private Equity in the New Era of Aesthetics
May 01, 2023 14:03 - 42 minutes - 98 MBAs a growing number of practices raise capital in the race to form nation-wide empires, the aesthetic landscape as we know it is changing. John Wheeler, CEO of Alpha Aesthetic Partners, rejoins True to Form to discuss the paradigm shift the medical aesthetics industry is now experiencing as it moves into the consolidation stage of growth. John unpacks the driving factors behind starting Alpha Aesthetic Partners, a private equity backed med spa platform, and shares his expert advice to practi...
Part 1: The State of Medical Aesthetics in 2023
April 10, 2023 17:25 - 46 minutes - 105 MBAudrey Neff sits down with Francis X. Acunzo, CEO of Acara Partners & President of Princeton Medspa Partners, to discuss the past, current, and future state of medical aesthetics. Having successfully launched over 180 medical spas across the U.S, Fran shares the top mistakes aesthetic practices make that hinder growth, opportunities for businesses looking to exit, and predictions on what the industry will see more of as it continues to evolve in 2023 & beyond...
Balancing Motherhood & Entrepreneurship
April 05, 2023 15:29 - 33 minutes - 76.5 MBOwner of Cavina Med Spa and mom of three, Blair Linsley, appears on this week's episode to share her journey from pediatric nursing to entrepreneurship. Blair delves into the driving factors behind opening her own aesthetic practice, how she balances being a Mom and business owner, plus her advice for the next generation of nurses looking to enter the space.
Data-Driven Strategies to Improve Rebooking Rates, Retention & Reviews
March 28, 2023 13:51 - 45 minutes - 105 MBHost Audrey Neff sits down with aesthetic industry OG, April Linden, in this week's episode of True to Form. April unpacks her 20-year journey in aesthetics and how it's led her to her current management role at La Jolla Cosmetic Surgery Centre & Medical Spa as Director of Patient Experience. Tune in to hear April's bullet-proof tactics she has implemented in their San-Diego based practice to dramtically improve rebooking rates, patient retention, reviews, referrals & lead conversion.
Defining Your Ethos in Business
March 21, 2023 15:29 - 43 minutes - 100 MBJohn Rodriguez appears as this week's guest on True to Form to discuss his 'ETHOS' behind opening, operating, and scaling Ethos Med Spa, his St. Louis based aesthetic practice. John unpacks the importance of creating a healthy practice culture, how membership programs have increased revenue and retention, plus his expert advice around making the right capital device investments.
A Winning Culture = A Winning Practice
March 10, 2023 16:01 - 54 minutes - 125 MBHost Audrey Neff sits down with CEO of 3-location med spa & plastic surgery center, John Wheeler, in this no-filter first episode of 2023. John discusses his unique philosophy in how core values & a family-like culture have become the driving factors in the success of his multi-location practice, Esthetics Center. Tune in to hear his insightful tips around employee retention, motivating staff members, creating a 'culture of collaboration' plus the secrets behind Esthetic Center's impressive ...
Opening an IV Therapy Clinic? What You Need to Know
July 27, 2022 18:36 - 24 minutes - 56.7 MBHealthcare attorney & founder of the Florida Healthcare Law Firm, Jeff Cohen, discusses the emergence of IV therapy in the elective medical space. Jeff dives into the crucial need for regulatory compliance, proper business education, and the drivers behind why he started the American IV Association (AIVA) which is dedicated solely to providing this information to IV therapy providers and business owners nationwide.
Improving Consultation Conversions with Patient Financing
June 16, 2022 16:42 - 21 minutes - 49 MBHost Tim Sawyer chats with VP of Sales for Cherry Patient Financing, Andy Cahoy, to discuss effective ways to reduce barriers of entry for potential consumers seeking aesthetic treatments. Tune in to hear the benefits of offering avenues for patient financing to not only increase consultation conversions, but to also improve per-patient spend and practice profitability.
The State of the Economy & Its Impact in Medical Aesthetics
April 20, 2022 17:57 - 28 minutes - 65 MBHost Tim Sawyer chats with returning guest Warren Danforth about the state of the economy and the current macroeconomic factors facing both consumers and practice owners. While demand for aesthetic treatments remains strong, the rising inflation, shortage of workers, and federal rate hikes are bringing a sense of uncertainty for the future. Tune into this episode to hear insight from successful medical spa owner, Warren Danforth, and what he predicts for the future of our economy, workfor...
Tapping into the Underserved Male & Millennial Patient Markets
March 23, 2022 15:44 - 30 minutes - 69.7 MBKara Moncrief, Director of Clinical Communications at Viora, returns to the show to discuss trending Male & Millennial treatments to expand your practice, what men seek when looking for aesthetic procedures, and tips to gauge your patients' evolving treatment interests over time.
Facing the Future of Aesthetics
January 12, 2022 14:59 - 26 minutes - 59.9 MBAndy Vutam, VP of Marketing & International Business for Suneva Medical, discusses current consumer trends and the shift from a desire for traditional aesthetic treatments towards regenerative approaches. Plus -- hear Andy's insight into how some of the key demographics and marketing targets have shifted in our rapidly evolving industry.
Part 2: Maximizing Customer Value in Your Medical Spa
December 06, 2021 22:21 - 22 minutes - 52 MBJoin Tim Sawyer and Warren Danforth for Part 2 of the conversation that picks up where the last episode left off. Warren discusses the current state of consumer sentiment, the economic impact of inflation, the supply chain, and more in medical aesthetics -- plus how to avoid being a commodity with consistent brand messaging and communication.
Maximizing Customer Value During Times of High-Growth
November 04, 2021 20:09 - 31 minutes - 71.5 MBOne of #TrueToForm's most popular guests, Warren Danforth, returns to the show to discuss how to optimize practice efficiency during times of high growth. Warren unpacks how marketing & technology has evolved over the last decade, what providers can do to maximize success in today's current state, and the utmost importance of putting customer value first.
Maintain High Standards & Focus on Results
September 23, 2021 16:43 - 30 minutes - 70.1 MBPower couple Michael & Loretta Zanetti, join #TrueToForm to discuss their inspiring journey from active duty military to opening up a successful medical spa in Tampa, FL. Tune in to hear their insight on the explosive growth the industry is experiencing, and how they have been able to differentiate themselves in a commoditized market, including: - How tattoo removal remains to be the foundation of their business & creates a gateway into higher-margin treatments - The importance of consist...
What's on the Horizon in Regenerative Aesthetics?
September 01, 2021 15:44 - 34 minutes - 79.1 MBChief Scientific Officer of Suneva Medical, Dr. Brian Pilcher, appears on this week's episode to delve into the evolution of neuromodulators, dermal fillers, and regenerative medicine in the aesthetics industry. Tune in to hear the challenges that come with advertising regenerative treatments on Google, the emergence of patients experiencing 'filler fatigue', and why we are headed for an inflection point in terms of what will drive the industry forward for both provider and patient.
Are Your Vendor Partnerships Setting You Up for Success?
August 18, 2021 19:25 - 29 minutes - 68.1 MBIndustry expert and international speaker, Kara Moncrief, shares her journey in aesthetics, drivers behind the current industry surge, plus her advice for choosing the right vendor partnerships to support the best training, technology & patient outcomes in your practice.
Staying at the Forefront of Cosmetic Medicine with Dr. Michael Gold
August 05, 2021 15:00 - 27 minutes - 63.2 MBDr. Michael Gold returns to the show to share his personal & professional journey to becoming a world-renowned dermatologist. Dr. Gold unpacks why medical professionals should always continue to invest in their clinical & business skill sets, how choosing the right lasers can help differentiate your practice, plus the importance of having avenues for patients to finance higher-cost treatments, yet still get the care they deserve.
Leadership During Times of Change
July 23, 2021 17:03 - 30 minutes - 68.8 MBPioneer in aesthetics and CEO of Suneva Medical, Pat Altavilla, appears on this week's highly anticipated episode to unpack how the last 16 months has impacted the current state of the industry today. Pat dives into the underserved Millennial & male markets, why your existing patients are the lifeblood of your business, and how regenerative aesthetics will play a key role in the future growth of this industry.
Purchasing & Selling Used Capital Equipment in Your Practice
July 16, 2021 13:17 - 33 minutes - 77.4 MBCEO of MRP, Scott Carson, appears on this week's episode to talk about the current state of energy based devices in elective medicine. Scott dives into how practices can purchase used capital equipment with a reasonable investment, how to manage operating costs more efficiently, plus his advice for providers entering the marketplace & how they can choose devices more effectively for the patients they serve.
Pearls of Wisdom with Dr. Jennifer Pearlman
July 06, 2021 17:54 - 27 minutes - 62 MBInternationally recognized medical expert focused in women’s health, hormones & cosmetic medicine, Dr. Jennifer Pearlman, joins Tim Sawyer to talk about the unique business model she's built for her Toronto-based practice. Dr. Pearlman shares how to stay resilient during uncertain times, the importance of transparent patient communication, and why it's critical to be proactive vs. reactive in business.
Operate Your Practice As If It Were For Sale
June 22, 2021 21:37 - 32 minutes - 74.5 MBPartner of OJM Group, Attorney & Wealth Management Expert, David Mandell, returns to the show to talk about the importance of implementing systems & processes to maximize value, how to effectively position your practice for the end goal, and why you should always stay focused working on your business vs. just in it.
Legal Tips 101: Building a Profitable Med Spa Model
May 28, 2021 20:07 - 35 minutes - 80.6 MBPartner at the ByrdAdatto law firm, Brad Adatto, joins #TruetoForm to talk about the velocity of start-up med spas in 2021 vs. years prior, legal tips for getting your practice set up the right way, and the importance of always starting with the end goal in mind.
Using Video to Boost Lead Gen & Conversion in Your Practice
May 21, 2021 14:32 - 27 minutes - 63.1 MBBusiness partner duo of the Revenue Doctors, Nathan Strom & George Scandalis, join Tim Sawyer on this week's episode to break down how practice owners can grow their business in today's digital world. Tune in to hear some powerful marketing statistics in today's current landscape, how to leverage video to drive patient leads & the importance of keeping education at the forefront in your practice.
Retail to the Rescue
May 03, 2021 22:43 - 26 minutes - 36.6 MBOne of the most important lessons learned from the challenging 2020 year was the power of retail in your practice. In this episode, Master Trainer & Director of Education for Dermaconcepts, Candace Noonan, breaks down the importance of having a strong retail component in your business and why branding your skincare the right way will set you apart in this industry.
Maximize Short-Term Stimulus to Create Long-Term Success
April 22, 2021 12:59 - 28 minutes - 39 MBOwner of Idaho-based Spa35, Warren Danforth, returns to the show to talk about how stimulus money is driving the patient volume at his medical spa. Hear what specific treatments are in the hottest demand, why your brand positioning should determine your pricing, and the importance of maintaining a strong marketing message in 2021.
An Entrepreneurial Approach to Medicine
April 09, 2021 14:34 - 31 minutes - 43.7 MBLicensed Chiropractor and Nurse Practitioner, Dr. Jeffrey Farrah, talks about his shift from traditional chiropractic to a more focused approach of providing true concierge care. Dr. Farrah unpacks the importance of having strong entrepreneurial acumen, how incorporating BHRT has been a game-changer in his practice, plus his advice for providers looking to transition more towards a cash-based business.
Educating vs. Advertising with the Real Dr. Bae
March 24, 2021 13:57 - 34 minutes - 47.6 MBA leader in innovation, entrepreneurship, and cosmetic medicine, Dr. Jonathan Kaplan unpacks his tips for creating an effective marketing plan for your practice. Learn how to effectively educate to grow credibility with potential patients, the importance of building your internal database, and how to improve conversion through implementing powerful price transparency tactics in your practice.
The Perfect Storm
February 16, 2021 16:26 - 31 minutes - 43.9 MBInternationally renowned and double board-certified facial plastic & reconstructive surgeon, Dr. Andrew Campbell joins us this week on #TrueToForm to unpack how leadership and risk-taking have attributed to his success as an entrepreneurial surgeon. Dr. Campbell also dives into the impact COVID has had on his business and the drivers behind why his practice just experienced their busiest month yet.
Business Boosting Tips with Francis Acunzo
February 04, 2021 23:59 - 31 minutes - 43.6 MBCEO of Acara Partners, Francis Acunzo, joins this week's episode to share the evolution of medical spas into what has now become a recession-proof industry. Tune in to hear his expert advice for increasing revenue this year in 2021, how to properly budget your marketing, and the importance of working capital, especially during today's uncertain times.