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The Power of Branding: Strategies for Thriving in a Competitive Marketplace
True to Form Podcast
English - April 01, 2024 20:38 - 46 minutes - 107 MB - ★★★★★ - 10 ratingsEntrepreneurship Business Health & Fitness medspas business marketing medical Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Host Audrey Neff brings on Kim Pezzetti, VP of Practice Development & Strategy, for Cartessa Aesthetics to break down all things related to branding and finding your competitive edge in medical aesthetics. The pair's discussion delves into common branding mistakes and challenges, along with practical approaches for determining your niche and harnessing grassroots marketing efforts within your local community. Kim also provides actionable takeaways around staff training, credentialing, social media, and the utmost importance of knowing your big ‘WHY.’