True to Form Podcast
129 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 10 ratingsHosted by PatientNow Director of Marketing & International Speaker, Audrey Neff, True to Form is a podcast between leaders making headway in the aesthetic, anti-aging, and elective medical industries. Learn from the experts to discover the secrets to success and the pitfalls to avoid when it comes to growing all aspects of your aesthetic practice this year & beyond.
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Episodes
What is the Future of the Med Spa Industry in 2021?
January 25, 2021 23:05 - 26 minutes - 36.8 MBOne of our most popular guests and successful practice owner, Warren Danforth, returns to the program to share his perspective on what the medical aesthetic landscape will look like this year. Warren dives into how his med spa has been performing, what changes he's seen - plus the impact of stimulus, working from home, and what he believes will drive consumer demand in 2021.
Leveraging Relationships to Build a Thriving Practice
January 11, 2021 18:18 - 30 minutes - 41.7 MBInternationally renowned plastic surgeon & med spa owner, Dr. Stanley Okoro, returns to the show to delve into the driving factors behind how he's managed to almost triple his practice volume this past year, including the vital importance of building long-lasting relationships with your strategic partners to help set your practice up for success for the long haul.
Delivering the Ultimate Patient Experience
December 22, 2020 23:04 - 33 minutes - 46.4 MBIndustry insider, Tyler Terry, breaks down powerful ways to shift & adapt your marketing to meet the needs of the modern aesthetic consumer both in & out of the practice, as well as how to leverage technology to deliver the ultimate patient experience.
Planning for Success
December 17, 2020 19:44 - 27 minutes - 37.1 MBBryan Durocher, Founder of Durocher Enterprises, shares his expert financial tips to plan for success -- including how to maximize cashflow through gift cards & memberships, capitalizing on the retail & e-commerce opportunity, plus the top technology platforms to invest in to boost profitability in 2021.
Mindset Matters
December 09, 2020 19:56 - 30 minutes - 70.1 MBHost Tim Sawyer sits down with returning guest and Practice Management Consultant, Terri Ross, who delves into why sales is the lifeblood of building a sustainable business model in elective medicine. Tune in to hear why its all about mindset, and simple, yet powerful changes you can make in your practice to be more efficient, more productive, and most importantly, more profitable.
Smile With Your Voice
November 19, 2020 15:43 - 35 minutes - 48.6 MBReturning guest, Dr. Mark Tager, shares pearls of wisdom for how to become more influential & authentic in-person and on camera. Tune in to hear his expert tips for conducting effective virtual consults, how to make video work in your practice, and invaluable presenting tips for speakers of all levels within the elective medical community.
Just Do Right
November 05, 2020 15:49 - 26 minutes - 36.5 MBRobert Bruce, co-founder of Balanced Bodies Anti-Aging, dives into how his practice has adjusted throughout recent months to continue to provide exceptional patient experiences amid an ongoing pandemic. Hear his words of wisdom including the importance of selling what you believe in & at the end of the day, "just do right," & treat patients the way they want to be treated.
Greatest Hit: The Hormone Therapy Revolution
October 28, 2020 18:30 - 40 minutes - 55.6 MBGREATEST HIT EPISODE! Board-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.
SPECIAL RELEASE: A Response to the New AmSpa Guidelines
October 19, 2020 17:12 - 1 hour - 130 MBIndustry experts recently weighed in on the newly released guidelines from the American Medical Spa Association during an exclusive Virtual Practice Workshop, originally held on October 15th, 2020. Tune in to hear what they had to say and how these guidelines can potentially impact your practice & the medical spa industry at large.
The Mindset of Resilience
October 15, 2020 15:43 - 37 minutes - 85.8 MBKelly Engelmann, founder of Enhanced Wellness Living, dives into her unique practice model, including how she empowers her patients to live long, healthy lives through a proactive approach to integrative medicine. Also hear the ins and outs of building a booming business, including why your team is everything & the importance of baking an attitude of resilience into your practice culture.
Don't Be Everything to Everybody
October 07, 2020 16:04 - 30 minutes - 70.9 MBRhode Island-based med spa owner, Brittany Iafrati, FNP-C, shares her journey from working in the ICU to finding her true passion as an aesthetic nurse injector. Hear her biggest advice for start-up providers, the importance of growing organically & why you should always fit your practice to your patients, not the other way around.
Putting Patients Before Profits
October 01, 2020 18:09 - 29 minutes - 68.6 MBCEO of Androgenix, Zach Breakey, appears on this week's episode to talk about the importance of putting patient loyalty above all things. Zach delves into how he built true brand recognition in his local community, the importance of treating people right, and why a patient's best interests should always come first.
Staying True to Your Brand
September 22, 2020 15:34 - 30 minutes - 41.9 MBDr. Mary Christina Simpson, CEO of SeaMist MedSpa & mother of four, shares how she built her successful Rhode Island-based aesthetic practice, including why learning balance is key & the utmost importance of staying true to your brand.
Stop Selling the Mills & Start Selling the Thrills
September 17, 2020 15:21 - 27 minutes - 37.3 MBWarren Danforth returns to True to Form to talk about the biggest drivers behind why modern consumers buy in aesthetic medicine, including the impact that emotions have on purchasing behavior and how you can convert more patients by adding perceived value.
Nobody Starts at the Top: How to Conquer Your Business
September 10, 2020 15:11 - 28 minutes - 39.8 MBPractice Manager of Nashville-based Franklin Skin & Laser, Sarah Bengelsdorf, unpacks how perseverance, consistent staff training & culture cultivation has lead to their success in taking a small practice with just one employee & transforming it into a thriving business, with two locations, over 15 energy-based devices, and 12 full-time employees.
Shifting Your Social Media Mindset: Produce More than You Consume
September 02, 2020 16:06 - 36 minutes - 50 MBInternationally-renowned plastic surgeon, Dr. Stanley Okoro, returns to the show to give a rundown of why you need to be running your practice like a business. Dr. Okoro delves into the importance of community involvement, how to shift your social media mindset and how telemedicine has dramatically improved his consultation conversions since the lockdown.
Staying Focused in a World of Distractions
August 25, 2020 16:51 - 33 minutes - 45.9 MBChristina Imes & Ellen Dumbovic bring a breath of fresh air to True to Form to share their strategies for staying dialed in & mentally focused during today's turbulent times. Tune in to hear the trends they are seeing on both the surgical & non-invasive side of cosmetic medicine, the importance of leveraging vendor relationships & how to effectively capitalize on the spike we are seeing in consumer demand.
The Zoom Boom
August 13, 2020 14:44 - 33 minutes - 45.6 MBDr. Louis Malcmacher returns to #TrueToForm to share his unwavering enthusiasm & positivity in what may be a dark time for many people. Hear insight behind why practices are seeing an unexpected uptick in consumer demand for aesthetic treatments and why he believes the last couple of months have truly been some of the strongest times ever for the elective medical community as a whole.
How to Maximize Care While Staying Compliant
August 05, 2020 14:18 - 30 minutes - 42.1 MBTrue to Form welcomes back leading healthcare attorney, Brad Adatto, who dives into the most common compliance mistakes practice owners are making today, including how to avoid them to prevent costly business disruption in the future.
Scaling Your Practice: How to Be a Jeopardy Champion
July 29, 2020 13:33 - 30 minutes - 42.2 MBWarren Danforth, owner of Spa35, voted Idaho's best medical spa, shares his experiences since launching his practice back in 2006, including proven tips for scaling your business during a crisis and how deeper connections can be made between patient & practice.
Scaling Your Practice: How to Be a Jeopardy Champion
July 29, 2020 13:33 - 30 minutes - 42.2 MBWarren Danforth, owner of Spa35 -- voted Idaho's #1 medical spa -- shares his experiences since launching his practice back in 2006, including proven tips for scaling your business during a crisis and how deeper connections can be made between patient & practice.
We Are Essential
July 16, 2020 15:39 - 37 minutes - 51.9 MBSuccessful practice owner and nationally recognized master injector & trainer, Tara Delle Chiaie, talks about how to be resilient in the face of adversity. Tune in to hear how she leveraged her background in primary care to keep her New Hampshire-based practice relevant during the shutdown, how to shift your "sales" mindset to deliver a red-carpet experience every time, and why she firmly believes aesthetic medicine is essential for the overall health & well-being of her patients.
Turn Your Anxiety into a Strategy
July 09, 2020 14:39 - 43 minutes - 59.8 MBHost Tim Sawyer has a heart-to-heart conversation with our #TrueToForm family to reflect back on what the elective medical community has endured over the last four months. From how to channel anxiety to improve your business, lessons learned along the way, and the critical role that patient communication will continue to play in the future of your practice, this episode serves as a reassuring reminder for all of us to keep pushing forward.
It's Not Selling...It's Educating
July 02, 2020 15:40 - 30 minutes - 41.5 MBJenny Lamothe of Lakes Dermatology, dives into how their Las Vegas-based practice is performing post-pandemic, including why they had one of their busiest months yet this past June. From their most-requested treatments, COVID-19 practice tips, and their unique philosophy behind educating patients to convert more sales, this episode shares an encouraging message for other aesthetic practices navigating through today's new normal.
Simpler is More, with the Real Dr. Miami
June 18, 2020 14:58 - 29 minutes - 41.1 MBCelebrity surgeon does rare interview with Tim Sawyer: Discover the philosophy behind the success of the most recognized plastic surgeon in America -- his big why, his vision for the future of less sales & a more efficient, direct doctor-to-patient experience. Bonus - he also shares his favorite rapper!
A Reopening Case Study: The Challenges & Successes
June 05, 2020 14:44 - 30 minutes - 41.8 MBOne of our most popular guests, Kristy Murrow, PA-C, returns to #TrueToForm to share her experience since reopening her Oklahoma City-based practice, Mariposa Aesthetics & Laser Center, on May 1st. Tune in to hear real data on how her patient business is performing 30 days later, the lessons learned along the way, and the #1 thing she attributes to the success of her practice, post COVID-19. This is an episode you won't want to miss...
The Comeback is Greater than the Setback
May 28, 2020 16:54 - 38 minutes - 53.2 MBDavid Pataca, Executive Regional Director of leading aesthetic device company, Candela Medical, comes on this week's episode to share his perspective, thoughts, and insights on the future of the elective medical industry -- including why chaos creates opportunity for those who capitalize on it now.
Monetizing Your Passion in Business & Life
May 14, 2020 16:23 - 39 minutes - 53.7 MBAward-winning Beverly Hills dentist, Dr. Kourosh Maddahi, comes on this week's episode of #TrueToForm to share why finding and sticking to your passion is the most valuable investment you can make to your business. Also, tune in to hear some practical tips around patient hygiene and safety you can implement in your practice today.
Unbridled Courage
April 30, 2020 15:50 - 42 minutes - 58 MBIn honor of Autism Awareness Month, Clementine Bentley, successful practice owner and skilled esthetician, joins True to Form to talk about her journey from being born with Fragile X autism to becoming a driven entrepreneur in aesthetic medicine. Tune in today to hear her inspirational story in one of our most powerful episodes yet...
I See Your After Photo, In All Things
April 24, 2020 14:33 - 43 minutes - 60.4 MBIn today's world full of economic challenges and uncertainty, Dr. Jill Lezaic comes on #TrueToForm to share a much-needed, positive message with our community of listeners. Tune in to hear how today's pandemic has impacted her Florida-based aesthetic practices, yet why she firmly believes her business will emerge even stronger after this -- in all things...
Don't Let Perfect Get in the Way of Good
April 16, 2020 14:11 - 48 minutes - 67.2 MBLeading practice management consultants & father-daughter team, Jay & Mara Shorr, join #TrueToForm to share their step-by-step approach to surviving & thriving during COVID-19. Tune into this week's episode to hear expert tips around planning for the future & what to focus on now to weather the storm - including why you should never, "let perfect get in the way of good."
No Stone Unturned: Lessons from a Leader
April 09, 2020 14:58 - 45 minutes - 63.1 MBCosmopolitan Magazine's Top Doctor of Texas and owner of The Plastic & Cosmetic Surgery Center of South Texas, Dr. Thomas Jeneby, shares his secret sauce behind building a social media empire, including the importance of authenticity. Also - hear expert tips around practicing telemedicine to cope with COVID-19, and some keen words of advice for fellow practice owners going through this difficult time.
The Train Doesn't Stop
April 02, 2020 16:17 - 45 minutes - 62.8 MBAs small business owners, it's no secret that the coronavirus pandemic is affecting all of us with increasing force each day. CEO of The Esthetics Center of El Dorado Hills, John Wheeler, dives into why culture, core values, and leadership will play the #1 role in sustaining the long-term success of your practice when we all eventually emerge from COVID-19.
Flooded with Information & Starving for Wisdom
March 26, 2020 16:25 - 43 minutes - 59.2 MBDr. Susan Wilder, founder & CEO of LifeScape Premier, unpacks her unique holistic approach for improving overall patient health -- something critical for all of us right now given today's current climate. Also hear the proactive measures she has taken to address COVID-19 & some tips for sustaining & protecting your practice during this turbulent time.
Addressing Health & Wellness from Within
March 19, 2020 15:23 - 36 minutes - 50.7 MBLifelong entrepreneurs, Steve & Joniann Marchese, share their inspiring journey behind founding LightStim -- now the largest manufacturer of FDA-cleared LED light therapy medical devices. The power couple also opens up about some personal experiences, revealing the tried-and-true benefits that LED light therapy can have on patient results both in & out of the office.
What Will Be the Impact of the Coronavirus?
March 12, 2020 15:56 - 38 minutes - 53.4 MBHost Tim Sawyer chats with David Mandell, attorney & wealth management expert from nationally-known firm OJM Group, about today's most heightened topic -- the coronavirus. Gain insight into the projected impact this outbreak will have on our economy, as well as some valuable investing tips for physicians & entrepreneurs in elective medicine.
The Hormone Therapy Revolution
March 04, 2020 17:29 - 40 minutes - 55.6 MBBoard-certified OB-GYN and founder of Pellecome, Dr. Enrique Jacome, dives into the evolution of BHRT in today's modern elective medical industry. Hear expert tips around successfully integrating hormone therapy into your existing scope of services, and how it can improve not only the quality of life for your patients, but also the quality of profits for your practice.
Let's Talk Compliance: Are Your Operating within the Law?
February 24, 2020 17:23 - 39 minutes - 54.1 MBHost Tim Sawyer chats with leading healthcare attorneys Michael Byrd & Brad Adatto, in which they share expert advice around ensuring your practice is operating in legal compliance, including how to keep your practice’s patient data fully protected when working with third party vendors.
Boosting Your Retail Revenue: A Step-By-Step Approach
February 18, 2020 14:52 - 36 minutes - 49.6 MBLicensed Esthetician and Master Trainer for DermaConcepts, Candace Noonan, walks listeners through her step-by-step checklist of how to improve retail sales in medical aesthetic practices. Through sharing what ignited her passion for skincare early on, Candace delves into the most effective ways to motivate employees, improve patient loyalty, and why skincare represents a profitable gateway into more revenue opportunities than just one...
Profit Should Be Your Biggest Expense
February 13, 2020 16:06 - 40 minutes - 56.3 MBFinancial expert & CEO of Fortis Medical Group, Anthony Castore, breaks down his proven methodology for maximizing profitability in elective medical practices. Tune in to hear valuable tactics & tips for managing cash flow, the importance of KPIs & how much money you should really be spending on marketing to ensure your practice grows in the right direction...
Emergency - What's Happened Since Google's Most Recent Ad Ban?
January 29, 2020 18:33 - 23 minutes - 32.7 MBHost Tim Sawyer brings Crystal Clear CEO, Adam DeGraide, back on #TrueToForm to address the alarming challenges that have come to light since Google's most recent ad ban on some of the most popular elective medical treatments. Tune into this week's emergency episode to learn the pitfalls to avoid and effective strategies you can implement today to prevent damage from Google, Facebook, and Instagram policy changes now, and in the future.
It's All About Belief
January 28, 2020 15:49 - 32 minutes - 45 MBDr. Mark Turshen, co-founder of Direct Doctors -- the first & only Direct Primary Care practice in Rhode Island -- sits down in-person to chat with host Tim Sawyer. Dr. Turshen sheds light on the evolution of healthcare in today's digital age, how Millennials are changing the industry, and his inspiring journey from traditional medicine to becoming a self-made entrepreneur. Also - hear why he attributes BELIEF to the roaring success of his unique primary care business model.
Using Entrepreneurial Drive & Data
January 23, 2020 17:59 - 42 minutes - 57.7 MBDr. Jonathan Kaplan, board-certified plastic surgeon and founder/CEO of BuildMyBod Health, dives into the importance of applying statistical data to all aspects of practice management. Tune in to hear valuable tools you can use for improving lead generation, patient conversion, and retention -- including the secret behind how he grew his email database by 4,800% in just six years.
Scale Yourself
January 10, 2020 14:41 - 42 minutes - 58.7 MBKicking off 2020's first episode, Tim Sawyer returns as host and chats with Dr. Edward McLaren, an entrepreneurial Prosthodontist, who talks about the industry-wide convergence of aesthetics & dentistry, and its true relevance to all practices of elective medicine. Hear insightful advice around building self worth, scaling yourself & how we are all wired for growth -- both in business and life.
Imperfect Actions Beat Perfect Inactions
December 10, 2019 16:47 - 33 minutes - 46.2 MBHost Tim Sawyer chats with successful aesthetic dentist, Dr. Pauline Le, who shares how Instagram has transformed the way she empowers and connects with patients. Hear her journey behind becoming a social media influencer, retaining a loyal community of followers, and the importance of creating the "power of the moment" with patients -- both in and out of the office.
A 360 Approach: Building a Winning Team Culture
November 26, 2019 16:02 - 29 minutes - 41.1 MBIn the final episode of #PracticeManagementMonth, host Tim Sawyer chats with our EVP of Training, April Linden, and Renee Smith, Director of Operations for Buckhead Plastic Surgery and co-owner of Slim Studio. With over 20 years of industry experience, hear Renee's tips & tricks for managing Millennial employees, creating an effective team culture, and why your people make or break your practice's success.
Protecting Your Practice from Click to Brick
November 21, 2019 18:17 - 26 minutes - 35.8 MBIn the third episode of #PracticeManagementMonth, guest host Adam DeGraide chats with Tami Pickens, President of insurance company, ISU-ARMAC. Hear expert advice around ADA compliance, choosing HIPAA-certified vendors, and the importance of having cyber liability coverage -- as well as the detrimental consequences that can surface if you do not.
Let's Talk Retail: A Formula for Success
November 14, 2019 16:08 - 31 minutes - 43.9 MBIn the second episode of #PracticeManagementMonth, respected authority, Terri Wojak, talks in-depth about the significant role skin care plays in the success of any modern aesthetic practice. Hear expert tips for motivating employees to sell value over price, the importance of staff education, and Terri's proven formula for increasing profits through effective retailing.
Want to Grow Your Practice? Here’s Your Blueprint
November 08, 2019 17:05 - 41 minutes - 56.9 MBIn the first episode of Practice Management Month, host Tim Sawyer chats with Crystal Clear’s EVP of Training, April Linden, and Joni O'Leary, VP of Marketing for leading hair restoration practice, Ziering Medical – who provides a step-by-step blueprint in how to effectively grow your elective medical practice. Also, hear powerful insight into what has attributed to the success of their thriving practice, including the value of CRM for increasing conversion, the importance of knowing your n...
Raising the Bar: Leveraging the Skin Care Opportunity in Your Practice
October 31, 2019 16:38 - 43 minutes - 99.5 MBPower couple, Rob and Carol Trow, owners of DermaConcepts USA -- the exclusive distributor of Environ Skin Care -- share profound pearls in how to maximize the retail revenue opportunity in your practice. Hear expert advice around choosing a trustworthy skincare partner, the quandaries surrounding private labeling and online retailers, and why the people you hire are just as important as the services you offer.