Latest Skg Podcast Episodes
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a
Marketing School - Digital Marketing and Online Marketing Tips - April 23, 2024 13:00 - 18 minutesIn episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions. Don’t forget to help u...
What big brands actually sell, Mcdonald’s Netherlands put up unbranded billboards that smell like french fries, Is the marketing industry recovering?, and The Instagram $1B acquisition revisited - how to think about m&a
Marketing School - Digital Marketing and Online Marketing Tips - April 23, 2024 13:00 - 18 minutes ★★★★★ - 1K ratingsIn episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions. Don’t forget to help u...
Experiments we are running and Tools we are using
Marketing School - Digital Marketing and Online Marketing Tips - April 22, 2024 13:00 - 16 minutes ★★★★★ - 1K ratingsIn episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities. Don’t fo...
Experiments we are running and Tools we are using
Marketing School - Digital Marketing and Online Marketing Tips - April 22, 2024 13:00 - 16 minutesIn episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities. Don’t fo...
The Writing Secrets That Create Billionaires | David Perell
Marketing School - Digital Marketing and Online Marketing Tips - April 18, 2024 15:00 - 26 minutesIn this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential fi...
The Writing Secrets That Create Billionaires | David Perell
Marketing School - Digital Marketing and Online Marketing Tips - April 18, 2024 15:00 - 26 minutes ★★★★★ - 1K ratingsIn this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential fi...
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
Marketing School - Digital Marketing and Online Marketing Tips - April 16, 2024 13:00 - 1 hour ★★★★★ - 1K ratingsIn episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more. Don’t forget to hel...
Podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more
Marketing School - Digital Marketing and Online Marketing Tips - April 16, 2024 13:00 - 1 hourIn episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more. Don’t forget to hel...
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
Marketing School - Digital Marketing and Online Marketing Tips - April 15, 2024 13:00 - 19 minutesIn episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and t...
A lot of people no longer use Google, instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and 3 content marketing stats that will change how you create content
Marketing School - Digital Marketing and Online Marketing Tips - April 15, 2024 13:00 - 19 minutes ★★★★★ - 1K ratingsIn episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and t...
Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
Marketing School - Digital Marketing and Online Marketing Tips - April 12, 2024 13:00 - 17 minutes ★★★★★ - 1K ratingsIn episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about...
Impact of dubbing on MrBeast's YT is crushing, Adding NYT bestseller to ad increased CTR by 19%, and Each negative keyword adds 2.3% CTR
Marketing School - Digital Marketing and Online Marketing Tips - April 12, 2024 13:00 - 17 minutesIn episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about...
Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
Marketing School - Digital Marketing and Online Marketing Tips - April 11, 2024 15:00 - 28 minutesIn this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a rel...
Why Young Men Are Double F**cked | PsycHacks' Orion Taraban
Marketing School - Digital Marketing and Online Marketing Tips - April 11, 2024 15:00 - 28 minutes ★★★★★ - 1K ratingsIn this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a rel...
Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
Marketing School - Digital Marketing and Online Marketing Tips - April 11, 2024 13:00 - 17 minutes ★★★★★ - 1K ratingsIn episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snipp...
Is ConvertKit open metrics a good or a bad idea?, We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use, and How to lie with data - 91% all cause mortality
Marketing School - Digital Marketing and Online Marketing Tips - April 11, 2024 13:00 - 17 minutesIn episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snipp...
Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
Marketing School - Digital Marketing and Online Marketing Tips - April 10, 2024 13:00 - 15 minutesIn episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated ...
Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content, and Deepfake crypto scams
Marketing School - Digital Marketing and Online Marketing Tips - April 10, 2024 13:00 - 15 minutes ★★★★★ - 1K ratingsIn episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated ...
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
Marketing School - Digital Marketing and Online Marketing Tips - April 09, 2024 13:00 - 15 minutes ★★★★★ - 1K ratingsIn episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on s...
Amazon $8M platform risk, If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard
Marketing School - Digital Marketing and Online Marketing Tips - April 09, 2024 13:00 - 15 minutesIn episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on s...
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
Marketing School - Digital Marketing and Online Marketing Tips - April 08, 2024 13:00 - 15 minutesIn episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation. Don’t forget to help us grow by subsc...
The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel?
Marketing School - Digital Marketing and Online Marketing Tips - April 08, 2024 13:00 - 15 minutes ★★★★★ - 1K ratingsIn episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation. Don’t forget to help us grow by subsc...
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
Marketing School - Digital Marketing and Online Marketing Tips - April 05, 2024 15:00 - 27 minutes ★★★★★ - 1K ratingsIn this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thum...
He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
Marketing School - Digital Marketing and Online Marketing Tips - April 05, 2024 15:00 - 27 minutesIn this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thum...
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
Marketing School - Digital Marketing and Online Marketing Tips - April 05, 2024 13:00 - 16 minutesIn episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The co...
Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, Why startup building is different with AI
Marketing School - Digital Marketing and Online Marketing Tips - April 05, 2024 13:00 - 16 minutes ★★★★★ - 1K ratingsIn episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The co...
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
Marketing School - Digital Marketing and Online Marketing Tips - April 04, 2024 13:00 - 19 minutes ★★★★★ - 1K ratingsIn episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these facto...
The difference between an ad agency that does $1M, $10M, $100M, & $1B+ in annual revenue, How each thinks about marketing, and Why MrBeast is getting even more views today
Marketing School - Digital Marketing and Online Marketing Tips - April 04, 2024 13:00 - 19 minutesIn episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these facto...
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
Marketing School - Digital Marketing and Online Marketing Tips - April 03, 2024 13:00 - 14 minutesIn episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on to...
Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls
Marketing School - Digital Marketing and Online Marketing Tips - April 03, 2024 13:00 - 14 minutes ★★★★★ - 1K ratingsIn episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on to...
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