Latest Skg Podcast Episodes
NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
Marketing School - Digital Marketing and Online Marketing Tips - May 14, 2024 13:00 - 25 minutesIn episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporat...
Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
Marketing School - Digital Marketing and Online Marketing Tips - May 13, 2024 13:30 - 23 minutesIn episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, a...
Bonus episode #2: A sneak peek of what our AOA hangouts look like
Marketing School - Digital Marketing and Online Marketing Tips - May 11, 2024 18:00 - 16 minutesIn this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want. Don’t f...
How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
Marketing School - Digital Marketing and Online Marketing Tips - May 10, 2024 13:00 - 18 minutesIn episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's ...
Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg's personal brand transformation
Marketing School - Digital Marketing and Online Marketing Tips - May 09, 2024 13:00 - 28 minutesIn episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI. Don’t forget to help u...
SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari's marketing, and All-Electric Mercedes-Benz G-Wagon
Marketing School - Digital Marketing and Online Marketing Tips - May 08, 2024 13:00 - 15 minutesIn episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature. ...
How MrBeast's new content format caused me to cry and How Prime saved Amazon
Marketing School - Digital Marketing and Online Marketing Tips - May 07, 2024 13:00 - 12 minutesIn episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bo...
How MrBeast's new content format caused me to cry and How Prime saved Amazon
Marketing School - Digital Marketing and Online Marketing Tips - May 07, 2024 13:00 - 12 minutes ★★★★★ - 1K ratingsIn episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bo...
Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
Marketing School - Digital Marketing and Online Marketing Tips - May 06, 2024 13:40 - 19 minutes ★★★★★ - 1K ratingsIn episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites. Don’t forget to help us grow by subscribing and liking...
Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
Marketing School - Digital Marketing and Online Marketing Tips - May 06, 2024 13:40 - 19 minutesIn episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites. Don’t forget to help us grow by subscribing and liking...
Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
Marketing School - Digital Marketing and Online Marketing Tips - May 03, 2024 13:00 - 16 minutesIn episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement. Don’t forget t...
Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
Marketing School - Digital Marketing and Online Marketing Tips - May 03, 2024 13:00 - 16 minutes ★★★★★ - 1K ratingsIn episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement. Don’t forget t...
How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
Marketing School - Digital Marketing and Online Marketing Tips - May 02, 2024 13:00 - 16 minutes ★★★★★ - 1K ratingsIn episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, th...
How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, the number 1 factor for a viral video
Marketing School - Digital Marketing and Online Marketing Tips - May 02, 2024 13:00 - 16 minutesIn episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, th...
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
Marketing School - Digital Marketing and Online Marketing Tips - May 01, 2024 15:00 - 25 minutesIn this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed. Don’t forget to h...
How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
Marketing School - Digital Marketing and Online Marketing Tips - May 01, 2024 15:00 - 25 minutes ★★★★★ - 1K ratingsIn this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed. Don’t forget to h...
Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
Marketing School - Digital Marketing and Online Marketing Tips - May 01, 2024 13:00 - 18 minutes ★★★★★ - 1K ratingsIn episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on...
Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
Marketing School - Digital Marketing and Online Marketing Tips - May 01, 2024 13:00 - 18 minutesIn episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on...
Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
Marketing School - Digital Marketing and Online Marketing Tips - April 30, 2024 13:00 - 15 minutesIn episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the c...
Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
Marketing School - Digital Marketing and Online Marketing Tips - April 30, 2024 13:00 - 15 minutes ★★★★★ - 1K ratingsIn episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the c...
Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
Marketing School - Digital Marketing and Online Marketing Tips - April 29, 2024 13:00 - 14 minutes ★★★★★ - 1K ratingsIn episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Af...
Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
Marketing School - Digital Marketing and Online Marketing Tips - April 29, 2024 13:00 - 14 minutesIn episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Af...
The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more
Marketing School - Digital Marketing and Online Marketing Tips - April 26, 2024 13:00 - 16 minutesIn episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions ...
The Rock resurrects WWE, Trump Media shares close more than 15% higher after days of declines, MKHB destroyed an AI company in 41 seconds, Companies that acquire vs companies that don't, and more
Marketing School - Digital Marketing and Online Marketing Tips - April 26, 2024 13:00 - 16 minutes ★★★★★ - 1K ratingsIn episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions ...
WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
Marketing School - Digital Marketing and Online Marketing Tips - April 25, 2024 13:00 - 14 minutes ★★★★★ - 1K ratingsIn episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions. Don’t fo...
WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, and Value of top 100 B2B brands up by 10% vs. last year, study finds
Marketing School - Digital Marketing and Online Marketing Tips - April 25, 2024 13:00 - 14 minutesIn episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions. Don’t fo...
How To ACTUALLY Get ANYTHING You Want | Marie Forleo
Marketing School - Digital Marketing and Online Marketing Tips - April 24, 2024 15:00 - 27 minutesIn this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importa...
How To ACTUALLY Get ANYTHING You Want | Marie Forleo
Marketing School - Digital Marketing and Online Marketing Tips - April 24, 2024 15:00 - 27 minutes ★★★★★ - 1K ratingsIn this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importa...
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
Marketing School - Digital Marketing and Online Marketing Tips - April 24, 2024 13:00 - 17 minutes ★★★★★ - 1K ratingsIn episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns...
Does long form content still matter for SEO, Is SEO A/B testing back, The eclipse helped generate 7.6 billion dollars in revenue, and Is it worth having your company logo on a sports jersey
Marketing School - Digital Marketing and Online Marketing Tips - April 24, 2024 13:00 - 17 minutesIn episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns...
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