Marketing School - Digital Marketing and Online Marketing Tips
2,325 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 1K ratingsNeil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a guest on the show, e-mail [email protected] to get on the waitlist.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
LinkedIn Growth Hacks for 2023 & Beyond #2306
December 12, 2022 14:00 - 6 minutes - 5.9 MBIn episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: LinkedIn growth hacks! [00:27] How to get engaging comment...
Here’s What Messed Up Your Marketing #2305
December 11, 2022 14:00 - 3 minutes - 3.78 MBIn episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to succ...
10 Things that Always Work in Marketing: Part 2 #2304
December 10, 2022 14:00 - 6 minutes - 5.82 MBIn episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things That...
10 Things that Always Work in Marketing: Part 1 #2303
December 09, 2022 14:00 - 5 minutes - 5.04 MBIn episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things that...
Airbnb’s “Brand vs Search” Bet Pays Off #2302
December 08, 2022 14:00 - 4 minutes - 4.17 MBIn episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Airbnb...
Where We Think Twitter is Going in the Long-Term #2301
December 07, 2022 14:00 - 6 minutes - 8.82 MBIn episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term. [00:29] Elon Musk's short time in cha...
5 Tools to Help Scale Up Your Content Production #2300
December 06, 2022 14:00 - 3 minutes - 3.4 MBIn episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production. [00:23] How Jasper can save you a lot of time and energy when writing content. [00:49] The power of Frame.io for stream...
Do White Papers and Webinars Still Work? #2299
December 05, 2022 14:00 - 4 minutes - 3.93 MBIn episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do White Papers and Webinars Still Work? [00:24] Explaining exactly what white papers and webinars are....
Eric's Content Plan for 2023 #2298
December 04, 2022 14:00 - 3 minutes - 3.76 MBIn episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Eric's Content Plan for 2023. [00:38] Explaining the concept of content remixing. [02:19] Conferences in the new year, and the benefits we have seen doing this 2022. [02:49] Why you ...
Neil's Content Plan for 2023 #2297
December 03, 2022 14:00 - 4 minutes - 5.8 MBIn episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Neil's Content Plan for 2023. [00:34] Why Neil is planning to produce less content next year! [01:24] Current ROI for the different content avenues. [02:51] Neil's reach at the moment. [03:00] Avoid...
How We Have Been Leveraging AI Writers #2296
December 02, 2022 14:00 - 5 minutes - 5.02 MBIn episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Have Been Leveraging AI Writers. [00:25] Examp...
25.6% of All Searches Are Now Zero Click and Here's What You Should Do #2295
December 01, 2022 14:00 - 6 minutes - 8.34 MBIn episode #2295, Neil and Eric talk about how 25.6% of all searches are now zero-click, and what you should do. Google’s new methods for displaying search results are becoming increasingly sophisticated. It now provides brief, collated answers to certain searches, resulting in the zero-click-per-search phenomenon. Tune in as we discuss this interesting trend and what you should do to ensure you keep getting clicks. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 25.6% of All Searches Are...
Should You Hire Friends or Family? #2294
November 30, 2022 14:00 - 4 minutes - 4.54 MBIn episode #2294, we discuss whether or not you should hire friends and family. Regardless of the size of your business, hiring someone from your inner circle can be complicated! Ultimately, it comes down to making the right business decision for your company, not your relationship with any one individual. Tuning in today, you’ll learn the importance of setting expectations upfront, what is at risk if hiring a friend or family member doesn’t work out, and why transparency is key, plus so muc...
Why Some Ad Platforms Will Struggle in The Future #2293
November 29, 2022 14:00 - 4 minutes - 4.63 MBIn episode #2293, Neil and Eric discuss why some ad platforms will struggle in the future. Apple’s recent privacy changes on iOS have had a significant impact on digital advertising. With Google looking to follow in their footsteps, we share some tips to help you prepare for and adapt to an eventual decrease in user data; from building a loyal community to diversifying your digital marketing approach, and more! Tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Some Ad Pla...
Focus on Conversions and Then Traffic #2292
November 28, 2022 14:00 - 4 minutes - 4.45 MBIn episode #2292, we talk about why you should focus on conversions first and then traffic. We believe that your conversion rate is the most vital metric when it comes to digital marketing. While both conversions and traffic are essential to your business, having thousands of visitors to your website is no good if they aren’t actually buying your products or services. Tune in today to find out how to grow your bottom line with conversion rate optimization, plus so much more! TIME-STAMPED S...
Why Brands Matter #2291
November 27, 2022 14:00 - 6 minutes - 5.99 MBIn episode #2291, Neil and Eric address why brands matter. A few episodes back, we spoke about the power of your brand story. Today, we discuss what it takes to become a brand leader in your category, the importance of honing in on your customer experience, and how you can level up your brand using qualitative and quantitative data, plus so much more! We hope you’ll join us! TIME-STAMPED SHOW NOTES: [00:19] Today’s topic: Why Brands Matter. [00:24] An example that illustrates the power ...
Meta Is Adding More Ad Placements - What This Means For You #2290
November 26, 2022 14:00 - 3 minutes - 3.23 MBIn episode #2290, Neil and Eric discuss why Meta is adding more ad placements and what this means for you. As you may already know, Instagram is increasing its ad load with the launch of two new ad slots in the Explore grid and in the profile feed. Tuning in, you’ll find out why Meta has made these changes, how you can leverage them to reach more viewers, and what to look out for. For all this and more, don’t miss today’s episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Meta Is Ad...
The Key Ingredient to Successful Ads #2289
November 25, 2022 14:00 - 3 minutes - 5.17 MBIn episode #2289, Neil and Eric talk about the key ingredient to successful ads. There’s a lot that goes into making ads that reach your audience, hook their attention, and make a lasting impression. Tune in as we discuss what makes an ad successful and the one key ingredient that makes the magic happen! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Key Ingredient to Successful Ads. [00:25] Why your creative team is so important for unique and impactful ads. [02:35] Examples of ...
What Google's Step Towards First-Party Advertising Means For You #2288
November 24, 2022 14:00 - 3 minutes - 3.36 MBIn episode #2288, Neil and Eric talk about what Google's step towards first-party advertising means for you. Recent trends in better privacy protection have been a welcome improvement for individuals but have introduced new challenges for advertisers. Tune in as we discuss Google’s latest step toward first-party advertising and how advertisers can adapt to a changing landscape. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Google's Step Towards First-Party Advertising Means For You...
How to Use AI-Produced Video #2287
November 23, 2022 14:00 - 4 minutes - 4.34 MBIn episode #2287, Neil and Eric talk about how to use AI-produced video. We’ve seen dramatic advancements in AI in the past few months. Tune in as we discuss the latest developments in AI-produced videos, our favorite tools, and how to use them! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Use AI-Produced Video. [00:25] Learn about Imagen, Google’s new text-to-image diffusion model. [00:58] How text-to-image AI will help companies save money on the video editing process. [...
How Any Company Can Leverage Influencer Marketing #2286
November 22, 2022 14:00 - 3 minutes - 5.51 MBIn episode #2286, Neil and Eric talk about how any company can leverage influencer marketing. No matter what industry you’re in, enlisting influencers can lend new life to your marketing campaign. Tune in to learn more about what influencer marketing can do for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Any Company Can Leverage Influencer Marketing. [00:25] How enlisting influencers can reinvigorate your company. [01:19] Examples of how WWE have used celebrities and infl...
How Becoming a Media Company Helps You Fight Algorithm Updates #2285
November 21, 2022 14:00 - 4 minutes - 4.06 MBIn episode #2285, Neil and Eric talk about how becoming a media company helps you fight algorithm updates. You don’t need to be in the news business to be a media company. Find out how you can become a media company and fight algorithm updates, no matter what you’re selling. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Becoming a Media Company Helps You Fight Algorithm Updates. [00:30] How media companies like The Hustle and Morning Brew achieved success. [01:19] Why being a me...
The Main Metrics You Should Track With Your SEO Campaign #2284
November 20, 2022 14:00 - 4 minutes - 3.85 MBIn episode #2284, Neil and Eric talk about the main metrics you should track with your SEO campaign. Tune in as we discuss what most companies are focusing on when they track their SEO and what they should be prioritizing instead. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Main Metrics You Should Track With Your SEO Campaign. [00:27] What most companies focus on when they track SEO campaigns. [01:02] The metrics that most companies are neglecting to track. [01:31] When and ...
Just Keep The Main Thing The Main Thing #2283
November 19, 2022 14:00 - 3 minutes - 3.77 MBIn episode #2283, Neil and Eric talk about why you should just keep the main thing the main thing. Most of us have more than one interest that we’d like to pursue, but when you split your focus, it tends to come at a cost. The same is true for companies. Listen to today’s episode to learn more about why you should focus on what you are known for and nurture your main ‘thing’ instead of being distracted by multiple pursuits! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Just Keep The Mai...
The Best Way to Learn Marketing is to Work at an Agency #2282
November 18, 2022 14:00 - 4 minutes - 5.73 MBIn episode #2282, Neil and Eric talk about why the best way to learn marketing is to work at an agency. There’s a lot of experience you can gain when you work at an agency, like being exposed to larger accounts, forming new friendships, and learning from your peers. Tune in as we discuss the benefits of working at an agency and everything the experience has to offer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Learn Marketing is to Work at an Agency. [00:38] What Eri...
An Early Sign Your SEO Isn't Working #2281
November 17, 2022 14:00 - 2 minutes - 3.84 MBIn episode #2281, Neil and Eric talk about an early sign your SEO isn't working. For the most part, SEO is a slow and steady process, and you should be in it for the long haul. However, that doesn’t mean you can’t see results and traction early on in the process. Tune in to learn how to measure your SEO and determine whether or not it’s working! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: An Early Sign Your SEO Isn't Working. [00:25] Why SEO is a slow and steady process. [00:51] H...
Why Marketing Videos on Your Homepage Aren't the Best Idea #2280
November 16, 2022 14:00 - 3 minutes - 3.64 MBIn episode #2280, Neil and Eric talk about why marketing videos on your homepage aren't the best idea. If you need a two-minute video to explain what your company does, it will have an adverse effect on your conversion rate. To learn more about posting marketing videos on your home page and what they say about your copy, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Marketing Videos on Your Homepage Aren't the Best Idea. [00:30] Why you shouldn’t need ...
How to Hire A-Player Marketers #2279
November 15, 2022 14:00 - 5 minutes - 4.89 MBIn episode #2279, Neil and Eric talk about how to hire A-player marketers. Hiring can be an overwhelming process. Tune in as we discuss recommendations on how to choose A-player marketers amidst a sea of applicants! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Hire A-Player Marketers. [00:25] The benefits of hiring someone who has already accomplished what you need. [01:38] Why finding someone who is a good culture fit is important. [01:54] How to hire for outcomes. [02:...
Why MrBeast Thinks Podcasts Are Overpowered #2278
November 14, 2022 14:00 - 5 minutes - 4.72 MBIn episode #2278, Neil and Eric talk about why MrBeast thinks podcasts are overpowered. MrBeast is one of the biggest figures on YouTube and has been featured on multiple podcasts. Learn about his recent statements about podcasting and why the medium has so much to offer! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why MrBeast Thinks Podcasts Are Overpowered. [00:25] Some context around MrBeast’s recent statements around podcasts. [01:54] The current state of podcasts and how it’s...
Which Social Channels Will Drive More or Less Traffic in 2023 #2277
November 13, 2022 14:00 - 6 minutes - 6.06 MBIn episode #2277, Neil and Erick talk about which social channels will drive more or less traffic in 2023. Find out what to expect from Twitter, how YouTube’s algorithm changes will affect you, what LinkedIn has planned, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Social Channels Will Drive More or Less Traffic in 2023. [00:25] What we expect from Twitter in 2023. [01:05] How YouTube’s algorithm is changing and the impact it will have. [02:36] An overview of...
How to Make The Most Out Of Conferences #2276
November 12, 2022 14:00 - 5 minutes - 4.84 MBIn episode #2276, Neil and Eric talk about how to make the most out of conferences. 2022 saw a surge in in-person conferences, and many of us are a bit rusty when it comes to networking after the heights of lockdown and the COVID-19 pandemic. To hear some great tips on how to make the most out of conferences, and make great connections, be sure to press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Make The Most Out Of Conferences. [00:25] What Eric is doing to prepar...
Our Favorite Way to Grow Faster On YouTube #2275
November 11, 2022 14:00 - 4 minutes - 3.79 MBIn episode #2275, Neil and Eric talk about their favorite way to grow faster on YouTube. There are tons of indicators you could choose to focus on to grow your YouTube channel, but often it helps to only focus on one or two. Find out how we are growing our channels and why they are so effective! TIME-STAMPED SHOW NOTES: [00:20] Today’s Topic: Our Favorite Way to Grow Faster On YouTube. [00:25] An overview of Eric’s YouTube channel. [00:37] The key error that Eric made with his YouTub...
How To Run The Perfect Marketing Meeting #2274
November 10, 2022 14:00 - 7 minutes - 6.61 MBIn episode #2274, Neil and Eric talk about how to run the perfect marketing meeting. When it comes to meetings, most people will agree that less is more. Tune in for our rundown of how to make sure your marketing meetings are productive, practical, and efficient, and leave your team feeling aligned and inspired! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Run The Perfect Marketing Meeting. [00:25] How to ensure that your marketing team is aligned. [01:35] What you can do to...
Where To Get Winning Content Ideas #2273
November 09, 2022 14:00 - 4 minutes - 3.81 MBIn episode #2273, Neil and Eric discuss where to get winning content ideas. We live in an age of information overload and creating winning content is all about being relevant. Tune in to hear about our favorite tools, and learn how they can inspire you and ensure that your content gets seen by the right audience! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where To Get Winning Content Ideas. [00:26] Why we love using Quora to understand what is popular. [01:27] How vidIQ can help...
This is What's Causing Your Ads to Struggle #2272
November 08, 2022 14:00 - 4 minutes - 4.05 MBIn episode #2272, Neil and Eric identify exactly what is causing your ads to struggle. Tune in for key insights on the importance of conversion rate optimization, how to test your adverts, and what it takes to stay on top of the latest trends! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: This is What's Causing Your Ads to Struggle. [00:25] Why conversion rate optimization (CRO) is integral to the success of your ads. [01:25] How to use Facebook ad library for research and inspirati...
Marketing Lessons Learned From Amazon #2271
November 07, 2022 14:00 - 5 minutes - 5.59 MBIn episode #2271, Neil and Eric talk about marketing lessons learned from Amazon. In our conversation, we discuss the different things that Amazon does that most people don’t think about and how these decisions have benefitted the company. Discover why putting your customers first is so radical, the unexpected benefits of offering more products and services, and how these lessons have made Amazon the giant it is today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Lessons Lear...
How We're Growing This Podcast To 100M Downloads #2270
November 06, 2022 13:00 - 5 minutes - 4.98 MBIn episode #2270, Neil and Eric talk about how they’re growing this podcast to 100M downloads. There are more podcasts than ever to compete with, but that doesn’t mean you can’t stand out from the crowd and increase your downloads. Find out how to use evergreen content to increase your downloads over time, what YouTube can do for your discoverability, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Growing This Podcast To 100M Downloads. [00:29] How to curate yo...
Eric Goes Back to School: Does College Help You Become a Better Entrepreneur #2269
November 05, 2022 13:00 - 7 minutes - 6.77 MBIn episode #2269, Neil and Eric talk about Eric going back to school and ask whether college helps you become a better entrepreneur. Tuning in you’ll learn about the Entrepreneurial Master's Program that Eric joined through his Entrepreneurs’ Organization membership and what he gained from the experience. We discuss some of Eric’s biggest takeaways, including the importance of having an X factor, how to identify yours, and the networking potential of joining a course! TIME-STAMPED SHOW NOT...
3 Things We Are Excited About in 2023 #2268
November 04, 2022 13:00 - 6 minutes - 5.86 MBIn episode #2268, Neil and Eric talk about 3 things they are excited about in 2023. 2022 has been a tumultuous year, from the war in Ukraine, to supply chain disruptions, to widespread uncertainty in the economy. But it’s not all doom and gloom. In today’s episode, we break down how these events are impacting the world and the three surprising things we are excited about for 2023. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Things We Are Excited About in 2023. [00:25] Why a bad ec...
The Simplest Way to Grow Your Business #2267
November 03, 2022 13:00 - 3 minutes - 3.42 MBIn episode #2267, Neil and Eric talk about the simplest way to grow your business. The internet has played an integral part in how people across the world experience globalization, and has facilitated the growth of countless businesses. Tune in to learn about the simplest method for expanding your reach and growing your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Simplest Way to Grow Your Business. [00:25] How to use international expansion to transform your business. ...
Counterintuitive YouTube Growth Tips #2266
November 02, 2022 13:00 - 5 minutes - 7.28 MBIn episode #2266, Neil and Eric talk about counterintuitive YouTube growth tips. Tuning in you’ll hear about some of the most surprising methods you can use to elevate your channel, from finding your optimal length to writing attractive headlines. Discover how the YouTube algorithm is evolving, what type of content users prefer, and why likes and subscribers don’t matter nearly as much as you may think! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Counterintuitive YouTube Growth Tips. ...
How AI Is Completely Changing The Marketing Game #2265
November 01, 2022 13:00 - 5 minutes - 7.29 MBIn episode #2265, Neil and Eric talk about how AI is completely changing the marketing game. AI has been doing some pretty astonishing things lately, from generating intricate conversations to magnificent artworks. And its proficiency in creating visuals from text prompts has left many people wondering how this technology is going to impact different industries. Tune in as we discuss these exciting advancements and how it is changing the marketing game! TIME-STAMPED SHOW NOTES: [00:20] To...
How To Grow A Podcast FAST In 2023 #2264
October 31, 2022 13:00 - 6 minutes - 9.27 MBIn episode #2264, Neil and Eric talk about how to grow a podcast fast in 2023. Podcasts have grown exponentially over the past several years and show no signs of slowing down. Tune in to learn how you can grow your podcast over a short period of time and become more competitive in 2023! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Grow A Podcast FAST In 2023. [00:35] How to use short-form content to increase your discoverability. [01:20] SEO tactics and how they can help you...
Why Podcasts Are A Huge Growth Hack for 2023 & Beyond #2263
October 30, 2022 13:00 - 4 minutes - 6.14 MBIn episode #2263, Neil and Eric talk about why podcasts are a huge growth hack for 2023 & beyond. We break down the challenges of discoverability in podcasting, how to get your voice out there, why consistency is key, and what we’ve learned from building this podcast. Tune in now to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Podcasts Are A Huge Growth Hack for 2023 & Beyond. [00:27] The challenges of discoverability in podcasting and how to increase yours. [00:56...
How to Get On The First Page Of Google Instantly #2262
October 29, 2022 13:00 - 3 minutes - 3.63 MBIn episode #2262, Neil and Eric talk about how to get on the first page of Google instantly. SEO is a slow and steady game, and you need to be in it for the long haul if you want to see big, consistent returns. But that doesn’t mean you can’t institute effective strategies to get fast results. Tune in for insightful tips and practical strategies on how to rank on the first page of Google quickly and efficiently! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Get On The First Page ...
Ugly Businesses Are the Best Businesses #2261
October 28, 2022 13:00 - 4 minutes - 4.3 MBIn episode #2261, Neil and Eric talk about why ugly businesses are the best businesses. Many of us are inspired by new and exciting industries, but some of the best businesses are based on basic necessities that everyone needs. It may not be glamorous, but it’s far more consistent than trends! Tune in to learn the ins and outs of why ugly businesses are best! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ugly Businesses Are the Best Businesses. [00:37] Why you don’t need to have a tre...
The Best Strategy for Every Social Platform #2260
October 27, 2022 13:00 - 6 minutes - 5.85 MBIn episode #2260, we share the best strategy for each social platform. if you want to know what is really moving the needle on Facebook, Instagram, LinkedIn, TikTok, and of course YouTube, be sure to join us. Tuning in you will hear about editing titles, the length of your videos, and when and how to promote your posts. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The Best Strategy for Every Social Platform [00:26] Why to push YouTube videos hard early on. [01:23] The power of chan...
Why We're Doubling Down On Speaking in 2023 #2259
October 26, 2022 13:00 - 3 minutes - 3.56 MBIn episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we still love speaking in front of the right audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why We're Doubling Down On Speaking in 2023. [00:25] Ramping up after the quiet period of the last...
Building The Next Pixar, Tony Robbins' As A Father, Making The Metaverse Tangible, with Josh from Immi
October 25, 2022 13:00 - 33 minutes - 46.7 MBAnimation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the ...
Neil & Eric's Marketing Software Stack #2258
October 24, 2022 13:00 - 4 minutes - 4.23 MBIn episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Marketing Software Stack. [00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social. [01:15] Some of Neil's analytic tools: Canva, vidIQ, ...