Latest Six & flow Podcast Episodes
What is vision? And why would you care?
Humans Come First - The Marketing Podcast - May 14, 2023 23:01 - 29 minutesVision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on. But in reality, it’s actually something incredibly important to the successful growth of a business. Getting everyone on the same bus and all agreeing on the route ...
AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen?
Humans Come First - The Marketing Podcast - February 20, 2023 00:01 - 31 minutesIn November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows. Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT w...
5 tips to running events (pt 2 of our events episode)
Humans Come First - The Marketing Podcast - February 13, 2023 00:01 - 36 minutesThey say the best things come to those who wait. Well, 6 months after our last episode on events - here's part two. Having covered how to get the most out of an event from an attendee experience - we're now focusing on how to create great events from the organiser side of things with 5 tips f...
Thought leadership is for knobheads...
Humans Come First - The Marketing Podcast - February 06, 2023 00:01 - 30 minutesIn Rich's humble opinion… Thought leadership is for knobheads… Specifically, LinkedIn thought leadership… But at the same time, it has huge value, if you get it right. But, what used to work no longer has the same impact. What used to be individual voices, is now a sea of copy cat sameness. ...
That dreaded 'R' word... In marketing should we cut or should we spend?
Humans Come First - The Marketing Podcast - November 23, 2022 00:00 - 30 minutesIn this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise. The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut. But... Marketing data a...
The bots are coming for your jobs (probably not, but AI is cool)
Humans Come First - The Marketing Podcast - November 16, 2022 00:05 - 26 minutesIn this episode, Rich & Joe discuss AI in the marketing space on the back of Jasper's recent investment round. Is AI a threat to marketers job or a tool to amplify the ways we work - and what does it do to creativity? Hosted on Acast. See acast.com/privacy for more information.
How to squeeze the most out of attending events (and not just grabbing swag)
Humans Come First - The Marketing Podcast - November 15, 2022 12:17 - 29 minutesPart one of a 2 part series about attending and hosting events... this one is from the archives... that we forgot to publish. Part 2 will be with you in a couple of weeks. Neither of us are natural extroverts. And yet, in-person events form a decent portion of how we spend our time and build o...
The importance of focus
Humans Come First - The Marketing Podcast - June 12, 2022 23:01 - 26 minutesEvery school report I had as a kid had a consistent criticism levelled at me… Social butterfly… lacks focus. In my defence, some of those teachers were knobheads, but as we’re amongst friends, there was probably an element of truth as well. My nature is to magpie, to chase the shiny things, t...
What is growth?
Humans Come First - The Marketing Podcast - May 20, 2022 23:01 - 35 minutesGrow, grow, grow and then grow some more. That’s how business works, right? But in a world where the lines where business is there to serve the rest of our lives - is growth alone enough to keep us fulfilled as humans? Is it as simple as saying ‘we need to grow’, or are the waters murkier? So ...
The 4-day week... Fact, fiction or folly?
Humans Come First - The Marketing Podcast - May 09, 2022 23:01 - 33 minutesIt’s one of those things that every business with progressive ambitions has considered. It’s something that seems to proliferate through tech, startups and consultancies. Last week Joe shared a like inducing overview of his journey into a 4 day week on LinkedIn. It wasn’t one of his seminal ...
Agency Or In-house? Where Should You Start Your Growth?
Humans Come First - The Marketing Podcast - December 14, 2021 12:41 - 53 minutesThis episode is a change of pace.And It’s not just Joe and I. It’s an interview with someone who has a real life marketing challenge. Someone that, in his own words, run a few rodeos.In this episode, we had the absolute pleasure of speaking with Andy Lord, the Founder of Credersi - a high growth,...
There's ups and there's downs... This is about the ups.
Humans Come First - The Marketing Podcast - October 18, 2021 12:08 - 33 minutesRich and I aren’t really the contemplative types. Most of our thoughts are shaped by what is to come rather than what has been.But our futures are inevitably shaped by the past. The moments of failure, and… well - triumph.Speaking about failures is easy. Speaking about moments you’re proud of tho...
Listening Is The Back Bone Of Growth
Humans Come First - The Marketing Podcast - September 29, 2021 23:00 - 33 minutesUnderstanding your market, understanding your customers and understanding your people - that’s the foundation for growth.So how do you develop that understanding? How do you get to a point where you know what your customers want or what the market is doing?Listening.Listening to the people you’re...
Recruitment - That Shit Is Hard, Sometimes...
Humans Come First - The Marketing Podcast - September 21, 2021 23:00 - 41 minutesRecruitment is not easy.But for most of our businesses, the people are the lifeblood of what we’re growing.Get it right, and you’ll fly.Get it wrong, and you can be in a world of pain.So how should we be recruiting and where should Joe start with his first hire?Annnnd we’re back. Hosted on Acas...
What Makes A Marketer? Education Or Experience?
Humans Come First - The Marketing Podcast - March 03, 2021 00:00 - 34 minutesWhat makes a marketer a marketer? is it experience or is it education?Last week saw Mark Ritson and Rand Fishkin - heatedly debate it across social media. Shit got heavy.This week, Rich and Joe chat it through. Is it education or is it experience? Hosted on Acast. See acast.com/privacy for more...
Clubhouse, Yay Or Nay?
Humans Come First - The Marketing Podcast - February 25, 2021 00:00 - 27 minutesAnnnnd.... we're back for Season 3!Joe's had his baby and we're reading to talk marketing again.Marketers love new toys. Shinny things that we can play with. New channels that we can connect with people. And… probably, ultimately selling people stuff.So how about clubhouse? The ios only, invite-o...
What It's Like Building 'marketing First' Companies?
Humans Come First - The Marketing Podcast - February 02, 2021 00:00 - 38 minutesOur careers to date have been as marketers first. But today, both of us have found ourselves in positions of also being founders and leaders of our own companies. With this experience in mind, we wanted to explore what it means to build a marketing first organisation and the implications of this ...
Can You Have Too Much Content?
Humans Come First - The Marketing Podcast - January 27, 2021 00:00 - 31 minutesI’ve always believed that, as long as the content is good, more content is better. People have a thirst for content, blogs, guides, vidoes and even podcasts hosted by two bald marketers.But, can you have too much content?This week Joe and I dig into the content we produce, the channels we distrib...
The Rise And Fall Of The Webinar… Marketers Breaking Nice Things (again)
Humans Come First - The Marketing Podcast - January 13, 2021 07:15 - 27 minutes2020 rolled around and marketers had all their plans set in stone. Events were the solid play for most of us. There’s nothing better than getting people together in a room to build those relationships.Then the arse fell out of the world and every man, woman and dog moved online.And if everyone is...
Behold... The future of marketing... (possibly)
Humans Come First - The Marketing Podcast - January 05, 2021 14:26 - 41 minutesIt’s the start of a new year, and we’re marketers, so you know what that means! A predictions episode!We thought it would be cool to look forward to what is coming in 2021 because if 2020 has taught us anything, it’s that predicting the future is easy!For what was a pretty shit year, there’s an a...
Brand Vs Demand (and Using Swag To Make People Love You)
Humans Come First - The Marketing Podcast - December 09, 2020 00:00 - 42 minutesBrand is fun. It’s at the rock n roll end of the marketing spectrum.Brand can put you at the front and centre of someones mind.It can endear and align you with your buyers and it can help to move from customer to champion.But how do you balance it with demand? How do you turn brand into revenue?I...
What the hell is 'energy' in your marketing?
Humans Come First - The Marketing Podcast - December 01, 2020 00:00 - 26 minutesA lot gets made of the content and message in marketing.We talk about who we should be targeting. We talk about when we should be targeting them.But we rarely talk about the energy in marketing.So this week, the question is, how can marketers use ‘energy’ in their marketing?Energy is a bit of an ...
Repeat After Me... Email. Is. Not. Dead.
Humans Come First - The Marketing Podcast - November 24, 2020 00:00 - 37 minutesIt’s one of the oldest marketing channels we have available.It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than one gob shitey blog post stating “email is dead”...But just because some think it… doesn’t mean it’s true.So what shou...
Lessons learnt from running a web summit (basically, what we f*cked up)
Humans Come First - The Marketing Podcast - November 17, 2020 00:00 - 36 minutesNearly a year ago now, I sent Joe a WhatsApp message asking if he was up for doing a podcast. Something that would be a bit of fun where we could chat about marketing.But it took a spot of home confinement during lockdown to actually get us to record anything.Fast forward to today, and we’ve star...
Marketing, strategy and planing into the unknown of 2021
Humans Come First - The Marketing Podcast - November 10, 2020 00:00 - 40 minutesMarketing in 2020 has been a wild ride.There’s been some ups, some downs, some backs, some forwards… Plans were drawn up, torn apart, reworked and scrapped.Some marketing team have thrived - some have ultimately fallen.So, with new locks downs being announced, politics heating up and economies sl...
Panic, pivot, survival & growth - How The Marketing Meetup rode out 2020
Humans Come First - The Marketing Podcast - November 03, 2020 12:42 - 32 minutesFor those of you who don’t know Joe, he’s one of the nice guys in marketing - literally, he’s built his career and reputation on being, and I quote “positively lovely”...Over the past 5 years, Joe took a hobby and turned it into an Anglo-American community with nearly twenty thousand members - an...
We're back for season 2 - with a whole bunch of things to announce...
Humans Come First - The Marketing Podcast - October 21, 2020 13:00 - 9 minutesCheck out humanscomefirst.co.uk for the summit and newsletter.About 6 months ago now, Joe and I started a little pet project. Something to keep us entertained while the world was on lockdown and while I hid from my homeschooling kids.It very quickly became the highlight of our week and gave us bo...
We're back for sean 2 - with a whole bunch of things to announce...
Humans Come First - The Marketing Podcast - October 21, 2020 13:00 - 9 minutesCheck out humanscomefirst.co.uk for the summit and newsletter. About 6 months ago now, Joe and I started a little pet project. Something to keep us entertained while the world was on lockdown and while I hid from my homeschooling kids. It very quickly became the highlight of our week and gave u...
A framework for being human in your marketing?
Humans Come First - The Marketing Podcast - August 15, 2020 23:00 - 32 minutesBeing human in your approach to marketing is important. People don’t want to feel like they’re being marketed to and they don’t want to feel like they’re just another marketing metric.When we humanise our marketing, people respond to it, people engage with it and people remember it. But what does...
BDSM, legwarmers and using kindness to sell
Humans Come First - The Marketing Podcast - July 31, 2020 23:00 - 30 minutesRecently, Joe went all ‘fluffy’ marketer on LinkedIn and made the statement “kindness sells” - and adaption of the old ad-land adage, sex sells. But, does it? Does being kind drive ROI or is it just verbose marketing bullshit?With the world going through various chaotic events, it feels like we c...
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