What It's Like Building 'marketing First' Companies?

Our careers to date have been as marketers first. But today, both of us have found ourselves in positions of also being founders and leaders of our own companies. With this experience in mind, we wanted to explore what it means to build a marketing first organisation and the implications of this for how our business has grown. Maybe it’s because I’m a marketer, but for me, marketing has always felt like the main driver in growth. Don’t get me wrong, without sales and with our great products or customer service, growth is going to be limited, but marketing has always felt like the real driver.But growing a business - it’s not all about marketing.So how do we balance being a founder and a marketer? And should marketers really be founders? Have we chosen the wrong paths?

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