Humans Come First - The Marketing Podcast
43 episodes - English - Latest episode: 12 months ago -A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing. We're also calling out some shitty marketing practices.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
What is vision? And why would you care?
May 14, 2023 23:01 - 29 minutes - 41.1 MBVision is often one of those lofty ideals that thought leaders throw out from their ivory towers and expect others to deliver on. But in reality, it’s actually something incredibly important to the successful growth of a business. Getting everyone on the same bus and all agreeing on the route - takes skill, energy and well, belief. But what is vision and why is it important? Hosted on Acast. See acast.com/privacy for more information.
AI Marketing: The Holy Grail or a Sh*tstorm Waiting to Happen?
February 20, 2023 00:01 - 31 minutes - 43.7 MBIn November, we and I sat down in a podcast studio in London. As we struggled to operate the tech, Rich proposed recording an episode on the topic of AI - having started to integrate Jasper.ai into his workflows. Joe was sceptical but happy to go along with the flow. 3 months later - Chat GPT was unleashed on the world. And as much as Joe hates to admit it, Rich was right. Again. In the past 75 days, AI has been front and centre of marketers’ imaginations, and with it a slew of use cases...
5 tips to running events (pt 2 of our events episode)
February 13, 2023 00:01 - 36 minutes - 50.8 MBThey say the best things come to those who wait. Well, 6 months after our last episode on events - here's part two. Having covered how to get the most out of an event from an attendee experience - we're now focusing on how to create great events from the organiser side of things with 5 tips for creating great events. Hosted on Acast. See acast.com/privacy for more information.
Thought leadership is for knobheads...
February 06, 2023 00:01 - 30 minutes - 41.7 MBIn Rich's humble opinion… Thought leadership is for knobheads… Specifically, LinkedIn thought leadership… But at the same time, it has huge value, if you get it right. But, what used to work no longer has the same impact. What used to be individual voices, is now a sea of copy cat sameness. So does thought leadership need a reset and do people need to be thinking of ways to break the mould? Hosted on Acast. See acast.com/privacy for more information.
That dreaded 'R' word... In marketing should we cut or should we spend?
November 23, 2022 00:00 - 30 minutes - 41.4 MBIn this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise. The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut. But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners. So... What should it be? Spend big or accept cuts? Hosted on Acast. See acast.com/privacy for more in...
The bots are coming for your jobs (probably not, but AI is cool)
November 16, 2022 00:05 - 26 minutes - 36.8 MBIn this episode, Rich & Joe discuss AI in the marketing space on the back of Jasper's recent investment round. Is AI a threat to marketers job or a tool to amplify the ways we work - and what does it do to creativity? Hosted on Acast. See acast.com/privacy for more information.
How to squeeze the most out of attending events (and not just grabbing swag)
November 15, 2022 12:17 - 29 minutes - 40.1 MBPart one of a 2 part series about attending and hosting events... this one is from the archives... that we forgot to publish. Part 2 will be with you in a couple of weeks. Neither of us are natural extroverts. And yet, in-person events form a decent portion of how we spend our time and build our businesses. We've spent the past couple of months at some of the biggest conferences in the world and running dozens of in-person meetup-style events across the country. So what can you be doing...
The importance of focus
June 12, 2022 23:01 - 26 minutes - 36 MBEvery school report I had as a kid had a consistent criticism levelled at me… Social butterfly… lacks focus. In my defence, some of those teachers were knobheads, but as we’re amongst friends, there was probably an element of truth as well. My nature is to magpie, to chase the shiny things, to look for the next thing. For me, that’s how I view growth. It’s the thing I find exciting. But… to actually grow… and to sustain that growth, sometimes you have to knuckle down and focus. You have...
What is growth?
May 20, 2022 23:01 - 35 minutes - 49.4 MBGrow, grow, grow and then grow some more. That’s how business works, right? But in a world where the lines where business is there to serve the rest of our lives - is growth alone enough to keep us fulfilled as humans? Is it as simple as saying ‘we need to grow’, or are the waters murkier? So is there even a question anymore? Is it still simply about growing full stop, or, do we need to add another question to finish off the thought… growth - to what end? That’s what we’re speaking about ...
The 4-day week... Fact, fiction or folly?
May 09, 2022 23:01 - 33 minutes - 46.5 MBIt’s one of those things that every business with progressive ambitions has considered. It’s something that seems to proliferate through tech, startups and consultancies. Last week Joe shared a like inducing overview of his journey into a 4 day week on LinkedIn. It wasn’t one of his seminal posts, but it does raise some interesting thoughts. On an individual level, does the 4-day week work? Does it work for business? There’s a lot of debate both ways and honestly, we’re not really he...
Agency Or In-house? Where Should You Start Your Growth?
December 14, 2021 12:41 - 53 minutes - 72.8 MBThis episode is a change of pace.And It’s not just Joe and I. It’s an interview with someone who has a real life marketing challenge. Someone that, in his own words, run a few rodeos.In this episode, we had the absolute pleasure of speaking with Andy Lord, the Founder of Credersi - a high growth, disruptive education and training platform.It’s a question that growth hungry entrepreneurs, startups, scale ups and those with growth in their sights…What’s the right way to grow? Creating an in hou...
There's ups and there's downs... This is about the ups.
October 18, 2021 12:08 - 33 minutes - 60.5 MBRich and I aren’t really the contemplative types. Most of our thoughts are shaped by what is to come rather than what has been.But our futures are inevitably shaped by the past. The moments of failure, and… well - triumph.Speaking about failures is easy. Speaking about moments you’re proud of though - it’s not very British, but there is a lot to be learned from those moments.So today, we’re speaking about moments we’re proud of from our careers, and most importantly, what we’ve learned from t...
Listening Is The Back Bone Of Growth
September 29, 2021 23:00 - 33 minutes - 46.3 MBUnderstanding your market, understanding your customers and understanding your people - that’s the foundation for growth.So how do you develop that understanding? How do you get to a point where you know what your customers want or what the market is doing?Listening.Listening to the people you’re engaging with. Listening to your customers. Listening to your team.Building an audience is an incredible way to grow your business - but not if it’s a one-way street. You have to listen.It’s somethin...
Recruitment - That Shit Is Hard, Sometimes...
September 21, 2021 23:00 - 41 minutes - 57 MBRecruitment is not easy.But for most of our businesses, the people are the lifeblood of what we’re growing.Get it right, and you’ll fly.Get it wrong, and you can be in a world of pain.So how should we be recruiting and where should Joe start with his first hire?Annnnd we’re back. Hosted on Acast. See acast.com/privacy for more information.
What Makes A Marketer? Education Or Experience?
March 03, 2021 00:00 - 34 minutes - 48 MBWhat makes a marketer a marketer? is it experience or is it education?Last week saw Mark Ritson and Rand Fishkin - heatedly debate it across social media. Shit got heavy.This week, Rich and Joe chat it through. Is it education or is it experience? Hosted on Acast. See acast.com/privacy for more information.
Clubhouse, Yay Or Nay?
February 25, 2021 00:00 - 27 minutes - 38 MBAnnnnd.... we're back for Season 3!Joe's had his baby and we're reading to talk marketing again.Marketers love new toys. Shinny things that we can play with. New channels that we can connect with people. And… probably, ultimately selling people stuff.So how about clubhouse? The ios only, invite-only, voice-based social channel - so how do we feel about it. Hosted on Acast. See acast.com/privacy for more information.
What It's Like Building 'marketing First' Companies?
February 02, 2021 00:00 - 38 minutes - 53.6 MBOur careers to date have been as marketers first. But today, both of us have found ourselves in positions of also being founders and leaders of our own companies. With this experience in mind, we wanted to explore what it means to build a marketing first organisation and the implications of this for how our business has grown. Maybe it’s because I’m a marketer, but for me, marketing has always felt like the main driver in growth. Don’t get me wrong, without sales and with our great products ...
Can You Have Too Much Content?
January 27, 2021 00:00 - 31 minutes - 43.3 MBI’ve always believed that, as long as the content is good, more content is better. People have a thirst for content, blogs, guides, vidoes and even podcasts hosted by two bald marketers.But, can you have too much content?This week Joe and I dig into the content we produce, the channels we distribute it on and we mull over whether you can have too much content. Hosted on Acast. See acast.com/privacy for more information.
The Rise And Fall Of The Webinar… Marketers Breaking Nice Things (again)
January 13, 2021 07:15 - 27 minutes - 38.2 MB2020 rolled around and marketers had all their plans set in stone. Events were the solid play for most of us. There’s nothing better than getting people together in a room to build those relationships.Then the arse fell out of the world and every man, woman and dog moved online.And if everyone is doing it, what’s the point?So here’s to the rise and fall of the webinar.I really like events. I do quite a lot of them. But, we had to flip everything on its head last year moving from physical to v...
Behold... The future of marketing... (possibly)
January 05, 2021 14:26 - 41 minutes - 57.6 MBIt’s the start of a new year, and we’re marketers, so you know what that means! A predictions episode!We thought it would be cool to look forward to what is coming in 2021 because if 2020 has taught us anything, it’s that predicting the future is easy!For what was a pretty shit year, there’s an awful lot of marketers putting out 2020 round-up posts - but thankfully we’re yet to see any proclaiming this is the year of mobile.And, not being ones to want to focus on the past, for our first episo...
Brand Vs Demand (and Using Swag To Make People Love You)
December 09, 2020 00:00 - 42 minutes - 59 MBBrand is fun. It’s at the rock n roll end of the marketing spectrum.Brand can put you at the front and centre of someones mind.It can endear and align you with your buyers and it can help to move from customer to champion.But how do you balance it with demand? How do you turn brand into revenue?It’s the never-ending argument any marketer will face. How do you justify brand spend - stuff that you may never see a direct ROI from? And when does this stop mattering and the direct return has to co...
What the hell is 'energy' in your marketing?
December 01, 2020 00:00 - 26 minutes - 36.6 MBA lot gets made of the content and message in marketing.We talk about who we should be targeting. We talk about when we should be targeting them.But we rarely talk about the energy in marketing.So this week, the question is, how can marketers use ‘energy’ in their marketing?Energy is a bit of an ‘x’ factor in marketing. It’s something that can have a profound effect in the obvious arenas of events and webinars, but is rarely a choice we make as marketers for stuff such as email marketing or o...
Repeat After Me... Email. Is. Not. Dead.
November 24, 2020 00:00 - 37 minutes - 52.1 MBIt’s one of the oldest marketing channels we have available.It’s been used, abused and marketers have seen diminishing returns for years - to the point where we’re seen more than one gob shitey blog post stating “email is dead”...But just because some think it… doesn’t mean it’s true.So what should email look like in 2021?Spoilers here: I love email marketing. It’s been the consistent factor across my career, and to be honest, it hasn’t changed that much since I started marketing 8 years ago....
Lessons learnt from running a web summit (basically, what we f*cked up)
November 17, 2020 00:00 - 36 minutes - 50.7 MBNearly a year ago now, I sent Joe a WhatsApp message asking if he was up for doing a podcast. Something that would be a bit of fun where we could chat about marketing.But it took a spot of home confinement during lockdown to actually get us to record anything.Fast forward to today, and we’ve started to grow it into something far bigger than we’d anticipated. It’s started to become a community.And now, it’s become an event.With one summit down, we’ve already learnt a lot and in this episode, w...
Marketing, strategy and planing into the unknown of 2021
November 10, 2020 00:00 - 40 minutes - 75.6 MBMarketing in 2020 has been a wild ride.There’s been some ups, some downs, some backs, some forwards… Plans were drawn up, torn apart, reworked and scrapped.Some marketing team have thrived - some have ultimately fallen.So, with new locks downs being announced, politics heating up and economies slowing, speeding up and slowing again… what does a marketing strategy in 2021 look like?Marketing strategies for me has always been about what stays the same. But, of course in 2021, there will be some...
Panic, pivot, survival & growth - How The Marketing Meetup rode out 2020
November 03, 2020 12:42 - 32 minutes - 57.8 MBFor those of you who don’t know Joe, he’s one of the nice guys in marketing - literally, he’s built his career and reputation on being, and I quote “positively lovely”...Over the past 5 years, Joe took a hobby and turned it into an Anglo-American community with nearly twenty thousand members - and from there he turned it into a thriving business.Built on the principle of bringing marketers together, Joe’s business revolved and thrived around physical events.And then COVID came along and chang...
We're back for season 2 - with a whole bunch of things to announce...
October 21, 2020 13:00 - 9 minutes - 18 MBCheck out humanscomefirst.co.uk for the summit and newsletter.About 6 months ago now, Joe and I started a little pet project. Something to keep us entertained while the world was on lockdown and while I hid from my homeschooling kids.It very quickly became the highlight of our week and gave us both the chance to talk about something we’re really passionate about - marketing.And it’s grown into something more than that...You may have noticed we took a little break over the last few weeks. It’s...
We're back for sean 2 - with a whole bunch of things to announce...
October 21, 2020 13:00 - 9 minutes - 18 MBCheck out humanscomefirst.co.uk for the summit and newsletter. About 6 months ago now, Joe and I started a little pet project. Something to keep us entertained while the world was on lockdown and while I hid from my homeschooling kids. It very quickly became the highlight of our week and gave us both the chance to talk about something we’re really passionate about - marketing. And it’s grown into something more than that... You may have noticed we took a little break over the last few wee...
A framework for being human in your marketing?
August 15, 2020 23:00 - 32 minutes - 60.4 MBBeing human in your approach to marketing is important. People don’t want to feel like they’re being marketed to and they don’t want to feel like they’re just another marketing metric.When we humanise our marketing, people respond to it, people engage with it and people remember it. But what does human marketing look like?It’s all well and good us singing the praises of being more human in our approach to marketing - but what’s the framework, how is it different from the norm?In this episode,...
BDSM, legwarmers and using kindness to sell
July 31, 2020 23:00 - 30 minutes - 55.8 MBRecently, Joe went all ‘fluffy’ marketer on LinkedIn and made the statement “kindness sells” - and adaption of the old ad-land adage, sex sells. But, does it? Does being kind drive ROI or is it just verbose marketing bullshit?With the world going through various chaotic events, it feels like we could all do with more kindness - more humans being nice to each other.And, it feels like being kind is a differentiator that is likely to help us sell more. But… what did I mean, and is Joe just a flu...
Verbal diarrhoea, thought leadership & have we ruined LinkedIn?
July 09, 2020 22:00 - 22 minutes - 42.2 MBWe’ve all seen it. The streams of verbal diarrhoea, thought leadership and look at me now content.And most of us are guilty of it.But when everyone is scrambling for their share of ‘personal brand’ where does that leave the landscape? What happens to a channel when everyone is doing the same thing?And importantly, as with everything else, are marketers ballsing up another perfectly good channel?Introduce the topic for the episodeLinkedin has been a mainstay of growth throughout the ups and do...
Our voices aren't the ones that need to be heard right now
June 08, 2020 23:00 - 47 seconds - 1.38 MBOver the last week, we have been forced to self reflect.We are both white-skinned and male.And, that has obviously benefited us throughout our lives and in our careers.The events of the last week have made us question how we can be better. Not being racist, is not enough. It’s never been enough and we want to support that in whatever small way we can.Now is not the time for people to hear our voices, but for us to help amplify the voices of the black community around us.While our intentions a...
6 things we've learnt during COVID-19
June 01, 2020 23:00 - 33 minutes - 59.6 MBIt feels like Coronavirus has been going on for a million years now, but really it’s only been ten weeks for us in the UK. While we’re now starting to see the green shoots of normality return, this disruption has taught us a lot… as people, as business owners, as marketers. While we’re at risk of being part of the rush of ‘ten things I learned from Coronavirus’ articles that we be swamping Linkedin in the coming weeks and months, we thought it would be a useful exercise to look back and exami...
5 things we've learnt during COVID-19
June 01, 2020 23:00 - 33 minutes - 59.6 MBIt feels like Coronavirus has been going on for a million years now, but really it’s only been ten weeks for us in the UK. While we’re now starting to see the green shoots of normality return, this disruption has taught us a lot… as people, as business owners, as marketers. While we’re at risk of being part of the rush of ‘ten things I learned from Coronavirus’ articles that we be swamping Linkedin in the coming weeks and months, we thought it would be a useful exercise to look back and exa...
Using love and hate to grow in marketing
May 25, 2020 23:00 - 28 minutes - 51.7 MBWe all have things we like and those things that we don’t. Things that don’t appeal to some, will endear you to others.There are brands we relate to and brands that we wouldn’t consider on name alone..We all have tastes and preferences and whether it’s conscious or not, we form opinions based on our beliefs and experiences.It’s what makes us human.So why then do we often fall into the trap of needing our work liked by all?Introduce the topic for the episodeSome of the best messages of our tim...
Creepy crochet and the power of ABM
May 18, 2020 23:00 - 38 minutes - 69.1 MBWe all want to be famous for our work, right? Get thousands of likes on every post. Have millions attend your webinars. Pick up awards for world-changing marketing. But, at the end of the day, if your activity is making you famous, but not affecting business results, something is going wrong. Most business decisions are made by one or a few key individuals in a company. So rather than marketing for reach, what happens when we flip the narrative and focus on the individuals?Account-based marke...
Riding the waves of excitement and using the lulls for longer-term thinking
May 11, 2020 23:00 - 32 minutes - 57.3 MBLeading a business, team or organisation can be challenging at the best of times. Leading in a time of crisis takes it to a whole new level. But as leaders are we actually aware of the toll that’s having on us personally, our families or the team around us?We’ve spent weeks fire fighting, plugging holes and making new plans. As marketers, we’ve been dancing between survival mode and looking for opportunities.It’s been adrenalin fuelled but what happens when that first wave of excitement runs ...
10 things we would do if we started again (now that we're older and wiser)
May 04, 2020 23:00 - 40 minutes - 71 MBGrowing a business can be challenging and the benefit of hindsight really is 20/20… but what would we do if we knew what we know about growth now, then. How would we do it differently if we got to play it all out?Marketing, sales and business growth has certainly changed over the past few years - and, at a guess, both of us have made considerable mistakes along the way. We’ve tried marketing tactics we’re not proud of. Tested channels that burnt through money and tried services that were doom...
Where did marketing go wrong?
April 27, 2020 23:00 - 32 minutes - 57.2 MBToday we do something different. We discuss something sent in by a listener who has asked us to identify at what point in history marketing went wrong. The point where we stopped looking at customer needs and relationships and started focusing on automation and depersonalised tactics. It's a big one, but let's dive in.On one level, this is precisely why we started this podcast: a general feeling that some people were getting it wrong, or probably more accurately, that there is part of us who ...
What is 'brand' and why should we be focussing on it now?
April 20, 2020 23:01 - 35 minutes - 62 MBWith businesses all over the world becoming severely hampered as a result of lockdown measures, brand-building has become one of the most important activities that every marketer should focus on as we ride out this pandemic. While few would disagree with this advice, many are at a loss on what this means on a practical level. How can we build our brand amidst these uncertain times?Margaret Molloy, Global CMO of Siegel+Gale, defines brand as “a promise kept”. Branding encompasses much more tha...
Is B2C totally f*cked?
April 14, 2020 05:05 - 30 minutes - 55.6 MBCoronavirus still grips the global economy. Restaurants and shops are closed. Kath Kidson and Debenhams are going into administration. Airlines are being bailed out and across the world, paid media budges are being slashed. In this episode, we tackle the question ‘is B2C marketing completely f*cked, and if not, what can marketers do right now to not alienate the people that they’re trying to sell to?’ We discuss how people presently engage with bricks and mortar B2C, and how Covid-19 will for...
How do you define 'community' and how the hell do marketers leverage it?
April 07, 2020 05:00 - 35 minutes - 60.3 MBThe year is 2020, and people are sat at home bored, anxious, and sometimes alone. The answer to this is 'community'. But, with more and more corporates looking to use the word community in their activity: what does that really mean these days, and what are the implications for marketers?Communities are groups of people who come together with the intention of helping one another, lifting one another up, and being stronger than they would be alone. At it's best, the community has the ability to...
Using a global crisis as your marketing trigger (makes you a d*ckhead)
March 30, 2020 15:45 - 30 minutes - 51.3 MBWe’re living in strange times today. Businesses, in particular, are learning how to navigate the COVID-19 pandemic to stay afloat, while at the same time keeping in mind the ever-evolving challenges their shareholders are facing. How do we reconcile the need to stay in business while being sensitive to the plight of human beings around the world—whether or not they are our clients?As a brand, it’s more important than ever before to have empathy for our customers. Some companies are using the ...