Panic, pivot, survival & growth - How The Marketing Meetup rode out 2020

For those of you who don’t know Joe, he’s one of the nice guys in marketing - literally, he’s built his career and reputation on being, and I quote “positively lovely”...Over the past 5 years, Joe took a hobby and turned it into an Anglo-American community with nearly twenty thousand members - and from there he turned it into a thriving business.Built on the principle of bringing marketers together, Joe’s business revolved and thrived around physical events.And then COVID came along and changed the game.So, this episode is going to take a closer look in how one business managed to pivot and accelerate its growth in a time of complete chaos and how marketing and positioning played a huge part in that.

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