That dreaded 'R' word... In marketing should we cut or should we spend?
Humans Come First - The Marketing Podcast
English - November 23, 2022 00:00 - 30 minutes - 41.4 MBBusiness marketing business hubspot marketing meetup six & flow six and flow Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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In this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise.
The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut.
But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners.
So... What should it be? Spend big or accept cuts?
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