Latest Prsa Podcast Episodes

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How to Hire Ethical People

EthicalVoices - July 01, 2019 11:30 - 35 minutes ★★★★★ - 4 ratings
Patrice Tanaka, co-founder of three award winning PR and marketing agencies and currently, the Chief Joy Officer at Joyful Planet discusses number of key topics including: What questions should you ask to make sure you are hiring ethical people? How can you really demonstrate to your employee...

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Ethical Challenges in Environmental Communications

EthicalVoices - June 24, 2019 11:30 - 25 minutes ★★★★★ - 4 ratings
Gary McCormick, APR, Fellow PRSA is a leading expert on communications and the energy industry. He shares his ethics insight on topics including: How to ethically build bridges on controversial topics and issues Five questions to always ask when dealing with a problem How is social media i...

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Ethics, Communications and Business

EthicalVoices - June 17, 2019 11:30 - 21 minutes ★★★★★ - 4 ratings
In a wide-ranging conversation, Fred Cook, the Chairman of Golin and the Director of the USC Center for Public Relations discusses a number of important issues, including: Why understanding communications is not enough for ethical PR pros Where there is a disconnect between CEOs and PR pros ...

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Why Ethical PR People Must Be Careful Who They Trust And Always Be Skeptical

EthicalVoices - June 10, 2019 11:30 - 22 minutes ★★★★★ - 4 ratings
Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including: Why you must be careful who you trust What every in-house PR pro needs to be ready to do How to determine what brands you will represent The importance of being skept...

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How Good Organizations Can Learn from Ethical Challenges

EthicalVoices - June 03, 2019 11:30 - 30 minutes ★★★★★ - 4 ratings
Matt Kucharski, the President of Padilla, a public relations agency that builds, grows, and protects brands worldwide discusses how good organizations can learn from ethical challenges. He also shares some great advice on: Four ethical challenges PR agency employees can face How to use agency...

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Avoiding Ethical Pitfalls in Media Relations

EthicalVoices - May 20, 2019 11:30 - 25 minutes ★★★★★ - 4 ratings
Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including: Why you should always choose ethics over revenue Ethical challenges in media relations Why every PR pro need...

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Tips for Creating an Ethical Decision Framework

EthicalVoices - May 13, 2019 11:30 - 27 minutes ★★★★★ - 4 ratings
Cheryl Procter-Rogers, APR, Fellow PRSA, a PR and business strategist discusses: What to do when you are asked to spread bad information about a competitor Tips for creating an ethical decision framework How NASCAR helped her fight confirmation bias

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What to do When Your Client Asks You to Leak Confidential Documents

EthicalVoices - May 06, 2019 11:30 - 17 minutes ★★★★★ - 4 ratings
Beth Monaghan, co-founder and CEO of Inkhouse discusses a number of key PR ethics challenges with Ethical Voices, including: What to do when your client asks you to leak confidential documents How to ethically handle high-performing, toxic employees Steps every agency and business can take ...

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Thriving Ethically in a Culture of Lying

EthicalVoices - April 29, 2019 11:30 - 12 minutes ★★★★★ - 4 ratings
Peter Shankman, entrepreneur, author and amazing connector touches on a number of ethics issues facing entrepreneurs and communicators including: How to ethically thrive in a climate where lying is expected Are businesses really walking the walk when it comes to ethical behavior? The impact...

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Public Relations Ethics, Loyalty and Serving the Public Interest in a Multicultural World

EthicalVoices - April 22, 2019 11:30 - 27 minutes ★★★★★ - 4 ratings
Ana Toro, APR, a Senior Partner of Multicultural Communications with Clearview Communications and PR, shares her insight on a number of important issues, including: What you should do when a subcontractor is acting unethically What happens when fake news becomes the real news PR ethics a...

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How the Most Ethical Companies Leverage The Power of Trust, Transparency, Ethics and Values in Communications and Public Relations

EthicalVoices - April 15, 2019 11:30 - 34 minutes ★★★★★ - 4 ratings
David Herrick, the managing principal of EthicOne, discusses how the most ethical companies leverage the power of trust, transparency, ethics and values in communications and public relations. Specifically, he addresses: What are the communication best practices in the world’s most ethical comp...

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The Intersection of Creativity, Ethics and Legality in Public Relations

EthicalVoices - April 08, 2019 11:30 - 33 minutes ★★★★★ - 4 ratings
Michael Lasky, the co-chair of the litigation practice group of Davis and Gilbert, shares great insight on a number of topics including:  The ethics of talent migration The intersection of creativity, ethics and legality

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What are College Students Asking About Public Relations Ethics?

EthicalVoices - April 01, 2019 11:30 - 25 minutes ★★★★★ - 4 ratings
Dr. Deb Silverman, APR, Fellow PRSA, the chair and associate professor of communication at SUNY Buffalo State shares her her insights into the top PR ethics questions and challenges facing students and young professionals.   She highlights: The most common PR ethics questions from college s...

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The PR Ethics of SMARTER Measurement, ROI and AVEs

EthicalVoices - March 25, 2019 11:30 - 35 minutes ★★★★★ - 4 ratings
In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including: The ethics of AVE How PR agencies are using ROI Incorrectly The importance...

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What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals?

EthicalVoices - March 18, 2019 11:30 - 28 minutes ★★★★★ - 4 ratings
Marlene Neill, PhD, APR, assistant professor at Baylor University and a top PR and ethics researcher discusses: What are the top ethics issues facing public relations professionals? What are the top ethics KSAs for public relations professionals? What ethics skills are PR professionals lack...

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What the World's Most Ethical Companies Have in Common

EthicalVoices - March 11, 2019 11:30 - 21 minutes ★★★★★ - 4 ratings
Erica Salmon Byrne, executive director of the Business Ethics Leadership Alliance, for Ethisphere, sheds insight on a number of key ethics issues for business and public relations. Specifically she addresses: Common characteristics of the World's Most Ethical Companies Best practices in eth...

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How One Innocent Question Can Cause A Huge Ethical Challenge

EthicalVoices - March 04, 2019 12:30 - 24 minutes ★★★★★ - 4 ratings
Joining me on this week's Ethical Voices episode is Kirk Hazlett, APR, Fellow PRSA, an adjunct professor of communication at the University of Tampa and a PR pro with 35 years of experience with the federal government and non-profits. Kirk provides some great advice and anecdotes including: H...

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What to Do When Your Employer Lies to You and Your Bosses Issue Conflicting Orders

EthicalVoices - February 25, 2019 12:30 - 31 minutes ★★★★★ - 4 ratings
Joining me on this week's episode is Felicia Blow, APR. She is the Associate Vice President for Development and Director of Campaigns at Hampton University in Virginia. Felicia consistently brings great insight and straight talk to every situation. In our recent conversation, Felicia touched o...

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Three Places to Find Ethics Advice: The Mirror, The Torah and Poor Word Choices

EthicalVoices - February 18, 2019 12:30 - 33 minutes ★★★★★ - 4 ratings
Joining me on this week's episode is Roger Friedensen, a partner at Forge Communications, which is a research and communication strategy firm in Raleigh, North Carolina. Roger is a great PR professional and an even better guitar player. In this interview, Roger discusses: When poor word choic...

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Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls

EthicalVoices - February 11, 2019 12:30 - 36 minutes ★★★★★ - 4 ratings
Joining me on this week's episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met. In this free-wheeling discussion, Steve addressed...

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Leadership Challenges of Ethics and Intellectual Property

EthicalVoices - February 04, 2019 12:30 - 42 minutes ★★★★★ - 4 ratings
Joining me on this week's episode is Elise Mitchell, the chairman of Mitchell Communications Group and CEO of the Dentsu Public Relations network. Elise is one of the most inspiring and insightful communications executives whom I have ever met and the author of a great book on leadership: Leadi...

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Unexpected Ethics Challenges With Plant Closings and Fake News

EthicalVoices - January 28, 2019 12:30 - 32 minutes ★★★★★ - 4 ratings
Joining me on this week's episode of Ethical Voices is Mike McDougall, APR, Fellow PRSA, the president of McDougall Communications, and the former global vice president of corporate communications with Bausch and Lomb. In this fascinating and practical interview, Mike provides outstanding advi...

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How to Tell A Someone They Are Being Unethical

EthicalVoices - January 21, 2019 12:30 - 29 minutes ★★★★★ - 4 ratings
Joining me on this week's episode is Dave Close, the retired managing director of MSL Boston. I have known Dave for more than 25 years and frankly I do not know anyone who is a better example of character, ethics and compassion. In the interview, Dave discusses a number of topics including: H...

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How to Ethically Address Harassment, Unconscious Bias and Disclosure

EthicalVoices - January 14, 2019 12:30 - 24 minutes ★★★★★ - 4 ratings
In this week’s Ethical Voices interview, Joe Cohen, CCO of AXIS Capital and President of the PRSA Foundation, shares insights and examples of a few ethical issues he faced early in his career, before he joined AXIS Capital. Specifically, Joe discusses: The importance of disclosure Respondin...

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The Importance of Ethical Action Even if it Costs You Money and Business

EthicalVoices - January 07, 2019 12:30 - 21 minutes ★★★★★ - 4 ratings
Joining me on this week's episode of Ethical Voices is Philip Tate, APR, Fellow PRSA, a Senior Vice President with LGA in Charlotte, North Carolina, one of the Southeast's leading creative and public relations agencies. In this week’s episode, he discusses: His process for evaluating potentia...

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Ethics of Diversity and Inclusion - How Not to Be a Stepford Agency

EthicalVoices - December 17, 2018 12:30 - 39 minutes ★★★★★ - 4 ratings
Joining me on this week's episode of Ethical Voices is Mickey Nall, APR, Fellow PRSA, a Professional-In-Residence at the University of Florida, the former Managing Director of Ogilvy Atlanta, and a former Chair of PRSA. In this week’s episode, he discusses: The ethics of diversity and inclusi...

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Ethics, 9/11, Influencers and Agency Finances - Martin Waxman

EthicalVoices - December 10, 2018 12:30 - 27 minutes ★★★★★ - 4 ratings
In this week's Ethical Voices interview, Martin Waxman, co-host of the Inside PR podcast discusses: How he and P&G responded to a campaign that happened during 9/11 What agencies should consider when writing off expenses during a crisis Third-party influencers and disclosure The best ethi...

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Ethics, Anthrax and Changing Consumer Behavior

EthicalVoices - December 03, 2018 12:30 - 29 minutes ★★★★★ - 4 ratings
Judy DeRango Wicks, APR, Fellow PRSA, and I had the pleasure of working together for more than a decade while I led the Schwartz Communications’ Fiserv team. Together, we changed the way of millions of Americans bank and pay bills, moving from writing and mailing checks to paying bills online. ...

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Ethical Challenges in Security Public Relations and Silicon Valley - Bryan Scanlon

EthicalVoices - November 26, 2018 12:30 - 35 minutes ★★★★★ - 4 ratings
Bryan Scanlon is the principal of Look Left Marketing. I first met him more than 15 years ago when he joined Schwartz Communications and he shared an office with me. I quickly realized he was one of the sharpest, most insightful PR pros I have ever known. In his interview with Ethical Voices, ...

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The Ethics of Impersonation, Integrity and Catfish - Gini Dietrich

EthicalVoices - November 19, 2018 13:00 - 19 minutes ★★★★★ - 4 ratings
Gini Dietrich is the CEO of Arment Dietrich, but she is better known to thousands of adoring fans as the power behind SpinSucks, a required daily read for anyone in the communication and public relations industry. In this week's engaging Ethical Voices interview, Gini discusses: The ethics of...

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