Latest Prsa Podcast Episodes

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The Importance of Really Small Things

EthicalVoices - May 28, 2024 11:33 - 23 minutes ★★★★★ - 4 ratings
Captain Barbara Bell, U.S. Navy (ret). Captain Bell was one of Annapolis's first female graduates and has a distinguished career as an aviator and naval flight test officer. Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. In this interview she discusses a...

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How to Deal with Biased Reporters - Missy Hurley

EthicalVoices - April 22, 2024 11:30 - 17 minutes ★★★★★ - 4 ratings
This week on Ethical Voices, Missy Hurley, the co-founder and CEO of B2 Communications, discusses a number of important ethics issues: ·         What to do when advocacy groups change your words to spread misinformation ·         How to deal with biased reporters ·         When ethically ...

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The Importance of Comprehensive Ethics Policies

EthicalVoices - April 02, 2024 11:29 - 15 minutes ★★★★★ - 4 ratings
Joseph Abreu, the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida, and 2024 National Chair of PRSA., discusses a number of important ethics issues, including: 1) The ethical importance of avoiding even the appearance of impropriety. 2) H...

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One key PR ethics lesson from the Pulse nightclub shooting

EthicalVoices - February 26, 2024 12:33 - 19 minutes ★★★★★ - 4 ratings
Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including: 1) One key PR ethics lesson from the Pulse nightclub shooting 2) How to protect your (and your team’s) mental health in crisis situations 3) Ethical issues in inter...

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People Are Not Props – Christie Goodman

EthicalVoices - February 12, 2024 12:30 - 15 minutes ★★★★★ - 4 ratings
Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engag...

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How to Build Trust Ethically and Effectively

EthicalVoices - January 22, 2024 12:30 - 23 minutes ★★★★★ - 4 ratings
Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the...

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The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark Dvorak

EthicalVoices - January 08, 2024 12:30 - 19 minutes ★★★★★ - 4 ratings
In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI gu...

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We need to tell the hard truths – Ed Harrison

EthicalVoices - December 18, 2023 12:30 - 24 minutes ★★★★★ - 4 ratings
Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including: 1) Ethical failures with data 2) Why we need to tell the hard truths 3) The important difference between being nice and being kind 4) An interactive discussion on AI tools and training

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How to Conduct PR Research Ethically – Marcia DiStaso

EthicalVoices - November 20, 2023 12:30 - 22 minutes ★★★★★ - 4 ratings
This week on Ethical Voices, Marcia DiStaso, Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. discusses a number of important ethics issues, including: How do we ethically ask questions in research? ...

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What should you do when you think you received an unlawful order?

EthicalVoices - October 30, 2023 12:00 - 22 minutes ★★★★★ - 4 ratings
Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: 1) What to do when you think you received an unlawful order 2) One key thin...

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What to do when PR Pros accidentally spread misinformation

EthicalVoices - October 16, 2023 11:30 - 17 minutes ★★★★★ - 4 ratings
Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including: 1) Why corporations need to be careful they aren’t the oones spreading misinformation 2) Ethics of data analysis 3) Why PR pros need to change thei...

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The Ethical Implications of Blurred Lines – Cheryll Forsatz

EthicalVoices - September 14, 2023 11:30 - 17 minutes ★★★★★ - 4 ratings
Cheryll Forsatz, the Vice President of Corporate Communications and Public Relations for Ferrero USA discusses:  1) The ethical implications of blurred lines 2) Influencer ethics and disclosure 3) Ethics and AI

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How Much Human Agency Do We Require in Public Relations? – Ant Cousins

EthicalVoices - August 21, 2023 11:30 - 21 minutes ★★★★★ - 4 ratings
This week, Ant Cousins, the Executive Director of AI Strategy at Cision, discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? The most co...

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Bringing True, Ethical Authenticity to Multicultural Communications - Jennifer Gonzalez

EthicalVoices - July 31, 2023 11:30 - 16 minutes ★★★★★ - 4 ratings
Joining me on this week's episode is Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including: What to...

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PR Ethics: From Client Selection to AI Challenges - KayAnn Schoeneman

EthicalVoices - July 24, 2023 11:30 - 16 minutes ★★★★★ - 4 ratings
This week on Ethical Voices, KayAnn Schoeneman, President of Curley Company discusses:   How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges

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Succeeding with Conscience: Navigating Ethical Challenges in Career Growth

EthicalVoices - June 27, 2023 13:12 - 16 minutes ★★★★★ - 4 ratings
Bradley Akubuiro, a partner at Bully Pulpit Interactive, discusses a number of important ethics issues including: 1) How to deal with an ethical quandary: Career advancement or decency? 2) How to effectively serve as the conscience of an organization 3) How to deal with issues in a hyper-p...

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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications

EthicalVoices - June 12, 2023 12:36 - 19 minutes ★★★★★ - 4 ratings
This week on EthicalVoices, Zainab Chaudary, Senior Vice President at New Heights Communications discusses several key ethics issues, including: 1) Lost opportunities: lessons learned from the Muslim Ban Supreme Court case 2) Navigating the tension: ethically balancing client desires and med...

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How Can Businesses Create A More Ethical Environment - Erica Salmon Byrne

EthicalVoices - May 08, 2023 11:30 - 19 minutes ★★★★★ - 4 ratings
Erica Salmon Byrne, CEO of Ethisphere discusses: 1) How does a company become one of the World’s Most Ethical Companies? 2) What are the top ethics issues facing companies? 3) How can businesses create a more ethical environment? 4) What questions should businesses ask about ethics and A...

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We Must Confront the Uncomfortable Truths

EthicalVoices - April 17, 2023 11:30 - 19 minutes ★★★★★ - 4 ratings
Roger Bolton, the president of Page, discusses a number of important ethics issues, including: 1) What to do when a reporter is writing a story that you know will quickly become inaccurate 2) Why we need to confront the uncomfortable truths 3) The ethical use of technology and AI 4) Underst...

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How can we best balance safeguarding confidences and disclosure of information?

EthicalVoices - April 03, 2023 11:30 - 15 minutes ★★★★★ - 4 ratings
Pete Scott, the president and CEO of American Pet Products Association. He discusses a number of important issues, including: 1) How can we best balance safeguarding confidences and disclosure of information? 2) How fast should we move on AI?

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What societal issues does every company have an ethical duty to support?

EthicalVoices - March 06, 2023 12:30 - 21 minutes ★★★★★ - 4 ratings
Niel Golightly, a partner at FGS Global,  discusses several important ethics issues, including: 1) An important lesson he learned flying an F-14 over the Indian Ocean 2) What is the hardest ethical decision? 3) The power of humility 4) How do we redefine a corporation’s role in society? ...

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Acting Ethically Means Going Beyond Performative Action

EthicalVoices - February 20, 2023 12:30 - 18 minutes ★★★★★ - 4 ratings
Joining me on this week's EthicalVoices episode is Candace Hamana, the owner of Badger PR and the founder of The Indigenous Peoples Public Relations Association. She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How t...

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Your client is accused of price gouging, now what?

EthicalVoices - January 30, 2023 12:30 - 12 minutes ★★★★★ - 4 ratings
Scott Brooks, a public relations specialist for the TVA, shares several ethics insights, including: 1) Your client is accused of price gouging, now what? 2) How to keep truth at the forefront 3) How to ethically deal with advocacy

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What is Public Relations' First Responsibility in Ethical Situations?

EthicalVoices - January 23, 2023 12:30 - 17 minutes ★★★★★ - 4 ratings
Linda Welter, the CEO of Caliber Group, a brand marketing, public relations, and digital firm discusses a number of important ethics topics, including: 1) Where do you draw the competitive line? 2) What is our first responsibility in ethical situations? 3) Ethics issues with influencers

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

EthicalVoices - December 12, 2022 12:25 - 14 minutes ★★★★★ - 4 ratings
Rebecca Wilson, the Executive Vice President International for WE Communications International provides a great overview of the 2022 Brands in Motion Study and what it means for ethical communicators, including:  1) Addressing the diversity quota dilemma and tokenization 2) How many companie...

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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

EthicalVoices - December 05, 2022 12:30 - 17 minutes ★★★★★ - 4 ratings
Brian Peterson, the principal of Greater Life Communications, discusses a number of important ethics issues, including: 1) How respect can effectively address unethical situations 2) The ethical threat of incivility 3) How public relations professionals are failing and what we can do 4) ...

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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

EthicalVoices - November 07, 2022 12:30 - 19 minutes ★★★★★ - 4 ratings
We're doing something a little bit different this week. I spoke with Technology Journalist Scott Tharler about:  1) The ethics of press trips 2) The ethics of reviews and selling products you review 3) The ethics of affiliate links

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Is Is All About Helping People - Sandy Young

EthicalVoices - October 24, 2022 11:45 - 17 minutes ★★★★★ - 4 ratings
Sandy Young, the vice president of J. Walcher Communications, discusses a number of important ethics issues, including: 1) What to do ethically when a reporter wants to showcase a vulnerable person 2) How to handle PR with asylum seekers 3) How to help people understand “No” is an option ...

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The Major Ethical Issues in Employee Communications – Ethan McCarty

EthicalVoices - October 17, 2022 11:30 - 23 minutes ★★★★★ - 4 ratings
Ethan McCarty, the founder and CEO of Integral, an award-winning employee activation agency, shares some great  ethics insights including: 1) The ongoing ethical challenge of creating shared beliefs 2) Ethical issues with creating your own echo chamber 3) Ethical perils in personalizing em...

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Trust the people doing the work - Renea Morris

EthicalVoices - October 03, 2022 11:30 - 17 minutes ★★★★★ - 4 ratings
Renea Morris, APR, Fellow PRSA, the Vice Chancellor for Marketing and Communications at the University of Denver, discusses a number of important PR ethics issues including: 1) What to do when you are uneasy with your company’s growth strategy? 2) Why organizations should worry less about fi...

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