The PR Ethics of SMARTER Measurement, ROI and AVEs

EthicalVoices

English - March 25, 2019 11:30 - 35 minutes - 22.5 MB - ★★★★★ - 4 ratings
Marketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: What Are the Top Ethics Challenges, Skills and Deficiencies Facing Public Relations Professionals?

Next Episode: What are College Students Asking About Public Relations Ethics?

In an insightful and thought-provoking interview, Johna Burke, the Global Managing Director for AMEC, the Association of the Measurement and Evaluation of Communications provides commentary on many topics, including:

The ethics of AVE How PR agencies are using ROI Incorrectly The importance of a SMARTER measurement framework Where PR pros can get ethical measurement frameworks

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@gojohnab