Building an Ethical Team and Avoiding Unexpected Ethics Pitfalls

EthicalVoices

English - February 11, 2019 12:30 - 36 minutes - 23.2 MB - ★★★★★ - 4 ratings
Marketing Business ethical prsa communications ethic ethics marketing publicrelations socialethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Leadership Challenges of Ethics and Intellectual Property

Next Episode: Three Places to Find Ethics Advice: The Mirror, The Torah and Poor Word Choices

Joining me on this week's episode is Steve Cody, the founder and CEO of Peppercomm, a purpose-driven, strategic, integrative communications and marketing agency. Frankly, Steve is one of the most incisive and insightful PR pros I have ever met.

In this free-wheeling discussion, Steve addressed a number of key ethical issues including:

Unexpected ethics pitfalls How to build an ethical team Where companies and agencies fail ethically Ethics in research Diversity failures