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When Is A Podcast Not a Podcast?

Podcast Launch Pad - August 15, 2022 23:00 - 4 minutes ★★★★★ - 1 rating
A podcast is not a random piece of audio that upload onto your website.  A podcast is just a tad more involved than that. In this episode, Serena explains not just the definition of a podcast but the commitment required when you launch one.  About me Hello, I'm Serena Gay, a BBC-trained journ...

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Best tools to podcast for free

Podcast Launch Pad - August 08, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
There are some outstandingly good free tools out there to help you put your podcast together for free - or for very little. The providers of these tools are, of course, hoping that you might take up their paid plans sometime in the future - but there is no pressure on you to do this. Given th...

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Telling a podcast guest you can't use their interview

Podcast Launch Pad - July 28, 2022 17:00 - 5 minutes ★★★★★ - 1 rating
Most podcast guest interviews go well. But sometimes, your podcast guest is a disappointment and you just cannot publish the episode.  What do you do? How do you break the news to them?  This episode provides help with finding the most diplomatic solutions. After all, you don't want to hurt t...

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Revisiting tips on how to sound podcast-confident

Podcast Launch Pad - July 18, 2022 23:00 - 7 minutes ★★★★★ - 1 rating
How many of my lovely clients say to me .... "but Serena, we wouldn't have any confidence in front of the mic". I totally get it. It feels so alien to listen back to your own voice. But thousands of people every day from all walks of life (who have no more right than you do to speak into a...

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A Grandmother's Podcast Creation Journey

Podcast Launch Pad - July 11, 2022 23:00 - 25 minutes ★★★★★ - 1 rating
Lots of people hang back from pursuing their podcast creation ambitions for fear of the technical obstacles.  Not Linda Leverman of Lindy's Audio Cafe - and she's a grandmother!  Some people set their mind to achieving a certain goal and just persevere until they achieve it and Linda is just th...

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A Grandmother's Podcast Creation Journey

Podcast Launch Pad - July 11, 2022 23:00 - 25 minutes ★★★★★ - 1 rating
Lots of people hang back from pursuing their podcast creation ambitions for fear of the technical obstacles.  Not Linda Leverman of Lindy's Audio Cafe - and she's a grandmother!  Some people set their mind to achieving a certain goal and just persevere until they achieve it and Linda is just th...

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Saving a bad podcast interview - part 2

Podcast Launch Pad - July 04, 2022 23:00 - 7 minutes ★★★★★ - 1 rating
What podcast interviewer has not experienced that heart sinking moment when you realise a podcast interview is disappointing? But there are post-recording tricks you can play to save the day. Software programmes like Descript can be helpful by removing all the ums and ers for you or allowing ...

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Saving a bad podcast interview - part 1

Podcast Launch Pad - June 27, 2022 23:00 - 8 minutes ★★★★★ - 1 rating
We've all heard podcast or radio interviews that have hit the buffers. And it's excrutiating! The monosyllabic answers to questions. The desperate rephrasing of questions by the interviewer. The sense that everything is imploding.  You literally live the participants' panic with them. Fortuna...

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Podcast Volume Levels - How to Get Them Right

Podcast Launch Pad - June 20, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
Setting correct podcast volume levels both at the start of recording and in the editing process is pretty important.  No one like having to tweak their volume controls while listening to a podast.  And if they ARE inconsistent, it is a sign of sloppy post-production work... so don't let anyone...

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Podcast Volume Levels - How to Get Them Right

Podcast Launch Pad - June 20, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
Setting correct podcast volume levels both at the start of recording and in the editing process is pretty important.  No one like having to tweak their volume controls while listening to a podast.  And if they ARE inconsistent, it is a sign of sloppy post-production work... so don't let anyone...

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Should You Podcast with a Co-host?

Podcast Launch Pad - June 13, 2022 23:00 - 6 minutes ★★★★★ - 1 rating
In this episode, Serena sets out the pros and cons of podcasting solo or with a co-host.  As with all such decisions, it ends up being a personal one to suit the individual.  You might really enjoy and benefit from the input of a co-host and your conversations with guests might be livelier, be...

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Should You Podcast with a Co-host?

Podcast Launch Pad - June 13, 2022 23:00 - 6 minutes ★★★★★ - 1 rating
In this episode, Serena sets out the pros and cons of podcasting solo or with a co-host.  As with all such decisions, it ends up being a personal one to suit the individual.  You might really enjoy and benefit from the input of a co-host and your conversations with guests might be livelier, be...

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Why My Podcast Following Dipped

Podcast Launch Pad - June 06, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
Ouch - that was a hard lesson to learn.    What happened? I needed a break after a year's worth of uninterrupted weekly podcast editions and the podcast itself needed a refresh. I promised my following that I would be back in just a couple of weeks. In the end, it took me about 7-8 weeks to...

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When to Get Professional Podcast Help

Podcast Launch Pad - May 30, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
Launching a podcast is fun and rewarding. But there are new skills to learn and sometimes it saves you time to seek help elsewhere.  Most podcasters are naturally gifted with the talking bit! Otherwise, they wouldn't have started one.  But the technical aspects of editing, mixing and mastering...

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Don't say THIS at the start of your podcast episode!

Podcast Launch Pad - May 23, 2022 23:00 - 4 minutes ★★★★★ - 1 rating
In this super short episode, Serena implores podcasters to focus on getting straight down to the content of their production.  There's nothing worse than listening to the podcast host or hosts rattle on about how their week was, or about insignificant stuff that has nothing to do with the podca...

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Does Your Podcast Really Need to Sound Professional?

Podcast Launch Pad - May 16, 2022 23:00 - 7 minutes ★★★★★ - 1 rating
We used to think we had to record our podcasts in sound-proofed booths. Maybe we thought about hiring a sound engineer too to make sure everything ran smoothly. But the pandemic changed everything,  as this podcast episode makes clear. Listeners are now more accepting of the kind of noises yo...

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New Trends and Awful Errors in British Podcasting

Podcast Launch Pad - May 09, 2022 23:00 - 8 minutes ★★★★★ - 1 rating
In this episode, I bring you news of  exciting new trends apparent from entries in the first round of the British Podcast Awards which I helped judge in April 2022. Exciting new trends, yes, but also evidence that some podcasters are still making basic errors which I also report on. It was a ...

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New Trends and Awful Errors in British Podcasting

Podcast Launch Pad - May 09, 2022 23:00 - 8 minutes ★★★★★ - 1 rating
In this episode, I bring you news of  exciting new trends apparent from entries in the first round of the British Podcast Awards which I helped judge in April 2022. Exciting new trends, yes, but also evidence that some podcasters are still making basic errors which I also report on. It was a ...

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Rant Alert - Leaving Reviews on Apple Podcasts

Podcast Launch Pad - May 02, 2022 23:00 - 6 minutes ★★★★★ - 1 rating
More than a rant - this episode makes it crystal clear how to leave a podcast review on Apple for your favourite podcasts.  Go on - have a quick listen and then do as Serena suggests! Follow the easy steps she outlines and leave a nice review for the podcasts you love to listen to.  You really...

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The best choice - a podcast website or a podcast page?

Podcast Launch Pad - April 25, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
There are important decisions that have to be made when you first launch a website. And one of them is where to host information about your podcast.  Hosting a podcast on your existing website will take up too much band width. That's what podcast hosts like Buzzsprout are for.  But you do want...

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The best choice - a podcast website or a podcast page?

Podcast Launch Pad - April 25, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
There are important decisions that have to be made when you first launch a website. And one of them is where to host information about your podcast.  Hosting a podcast on your existing website will take up too much band width. That's what podcast hosts like Buzzsprout are for.  But you do want...

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Don't Miss Out on Older Podcast Listeners!

Podcast Launch Pad - April 18, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
Are there enough podcast-savvy older listeners to make it worth launching a targeted podcast? You bet. A bunch of reliable statistics from established market researcher such as Edison Research show that older listeners are huge audio fans - and they're fast catching up with the number of youn...

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Don't Miss Out on Older Podcast Listeners!

Podcast Launch Pad - April 18, 2022 23:00 - 5 minutes ★★★★★ - 1 rating
Are there enough podcast-savvy older listeners to make it worth launching a targeted podcast? You bet. A bunch of reliable statistics from established market researcher such as Edison Research show that older listeners are huge audio fans - and they're fast catching up with the number of youn...

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Write a stellar podcast guest intro

Podcast Launch Pad - April 12, 2022 07:00 - 6 minutes ★★★★★ - 1 rating
There are good and bad ways to introduce a podcast guest - but, in my experience, the podcasts that pull in listeners bother to do it right. In this episode, Serena literally spells out - word for word - an introduction lasting about 45 seconds that achieves the following: 1. pronounces the n...

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Sounding confident tips for older podcasters

Podcast Launch Pad - April 04, 2022 23:00 - 6 minutes ★★★★★ - 1 rating
Sounding confident is something that concerns many would-be business podcasters - especially older ones. They worry that podcasting is either for professionals or the young and brazen! But this couldn't be further from the truth - especially for niche business podcasters whose ideal listener...

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Should You Use Your Smartphone to Podcast?

Podcast Launch Pad - March 28, 2022 23:00 - 8 minutes ★★★★★ - 1 rating
You can literally hear the birds tweeting as I use my smartphone to record this episode outside on a glorious sunny spring day. As long as you use the right microphone, it is definitely possible to use your smartphone in the recording process. But beware of using the smartphone's inbuilt mic...

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The Best App to Record a Podcast Panel Discussion

Podcast Launch Pad - March 22, 2022 00:00 - 6 minutes ★★★★★ - 1 rating
People often think a business podcast format is simply a one-to-one interview set-up. But it can be made to be more exciting with a panel discussion.  Don't get me wrong - a one-to-one interview podcast can be amazing - but you do get a different vibe with several good contributors rather than ...

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Make the Most of Your Podcast Call to Action

Podcast Launch Pad - March 15, 2022 00:00 - 5 minutes ★★★★★ - 1 rating
You don't want to leave your podcast fans hanging around aimlessly after the end of each episode. You want to entice them to take action! So you need to devise a short but sweet call to action (or CTA). It might be visiting your website to find out about new offers, leaving you a review on A...

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Make the Most of Your Podcast Call to Action

Podcast Launch Pad - March 15, 2022 00:00 - 5 minutes ★★★★★ - 1 rating
You don't want to leave your podcast fans hanging around aimlessly after the end of each episode. You want to entice them to take action! So you need to devise a short but sweet call to action (or CTA). It might be visiting your website to find out about new offers, leaving you a review on A...

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How I Save Time Using Podcast Templates

Podcast Launch Pad - March 08, 2022 00:00 - 7 minutes ★★★★★ - 1 rating
When I first began to host and publish my own podcast (a few years back) I hadn't yet worked out the short cuts. Writing my script took a while - because I was always referring back to this and that. And cutting in all the recurring audio (like the intro, call to action and outro) and mixing...

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