You don't want to leave your podcast fans hanging around aimlessly after the end of each episode. You want to entice them to take action!

So you need to devise a short but sweet call to action (or CTA).

It might be visiting your website to find out about new offers, leaving you a review on Apple Podcasts, following up on an affiliate link or simply getting in touch with you.

Regular listeners are important assets! And if they're listening frequently to you it is because you have built up a rapport and they like and trust you. So make the most of it!

On this episode I talk through the "history" of CTAs on Podcast Launch Pad and how and why I've changed things around a bit recently.

About me
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.

I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".

I've  also helped run family businesses in the UK and Germany in the tourism and wine education fields.

So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.

That's why these podcasts are short, pithy and full of information - not blather!

Contact...

Facebook: @Made4uPodcasts
Website: www.made4u-podcasts.co.uk
Email: [email protected]

Why not download my guide to business podcasting  too - you'll find it a treasure trove of information as you start your podcasting journey

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!