In this super short episode, Serena implores podcasters to focus on getting straight down to the content of their production. 

There's nothing worse than listening to the podcast host or hosts rattle on about how their week was, or about insignificant stuff that has nothing to do with the podcast theme. 

This is especially true for business podcasters because people are making the time to listen to you to learn something. 

Generally, they are not interested in people's mundane lives unless they are really well-known in which case, they seem sadly to be completely fascinated. 

But most of us are not famous!

Listen for a useful tip on how you can combine a little bit of the personal with a whole lot of useful input. 

About me
Hello, I'm Serena Gay, a BBC-trained journalist and a former international satellite TV presenter.

I have many years of news and audio production experience which I now use to great effect as CEO of a podcast making company called "Made4U Podcasts".

I've  also helped run family businesses in the UK and Germany in the tourism and wine education fields.

So I understand the pressures on businesspeople to perform, promote and reach new and profitable streams of clients.

That's why these podcasts are short, pithy and full of information - not blather!

Contact...

Facebook: @Made4uPodcasts
Website: www.made4u-podcasts.co.uk
Email: [email protected]

Why not download my guide to business podcasting  too - you'll find it a treasure trove of information as you start your podcasting journey

P.S. I use and recommend podcast host Buzzsprout to new podcasters who want to  get their shows listed on every major podcast platform. You can use this link to sign up. If you choose a paid plan  you’ll get a $20 or a £15 Amazon gift card. This will also help support my show - so thank you!