Latest Personal injury marketing Podcast Episodes
202. Joshua Lisec — Toolkit: Authority Books, Strategic Positioning and Turning Readers into Clients
Personal Injury Mastermind - August 29, 2023 09:00 - 32 minutes ★★★★★ - 21 ratingsYou may be an expert. But are you an authority? Writing a book that delivers exceptional value is a great way to earn authority and set yourself apart. But not all books are created equal. Slapping your name on a manuscript could signal expertise but not necessarily authority. To stand apart, you...
201. Michael Blom, The Lake Law Firm — Pivoting Your Practice: Seizing Opportunities and Navigating Change
Personal Injury Mastermind - August 24, 2023 09:00 - 28 minutes ★★★★★ - 21 ratingsMichael Blom's career as a successful attorney has followed a winding path, full of unexpected twists and turns. He started in personal injury law, then pivoted to mass torts. When the pandemic hit in 2020, Blom once again adapted, seizing an opportunity to help businesses obtain Employee Retenti...
200. Ted DeBettencourt, Juvo Leads — Toolkit: Velocity, Chat to Convert
Personal Injury Mastermind - August 22, 2023 09:00 - 24 minutes ★★★★★ - 21 ratingsTo get clients - speed is everything. Individuals on Google are shopping around. Once they find your site, a 24-hour response time won't cut it. Chat is a great way to ramp up the number of cases coming into your firm. But, as Ted DeBettencourt shares with us today - not all chat services are cre...
199. Rex Parris, Parris Law Firm — Team Building Blueprint: A Foundation of Trust
Personal Injury Mastermind - August 17, 2023 09:00 - 30 minutes ★★★★★ - 21 ratingsRex Parris (@mayorrrex.parris) made waves by diving headfirst into blue oceans of opportunity many deemed too risky. With relentless persistence over 30 years, Rex saturated the Antelope Valley. Today, a staggering 97% of individuals recognize his name and Parris Law Firm (@parrislawfirm). Becom...
198. Jon Robinson, Consumer Marketing Group— Toolkit: Cheat Code, Optimized Digital Marketing
Personal Injury Mastermind - August 15, 2023 09:00 - 38 minutes ★★★★★ - 21 ratingsTo gain an edge over the competition and accelerate growth, law firms need the wisdom of an experienced guide. Enter Jon Robinson - a decorated 15-year battle veteran of results-driven digital marketing. As SVP of Digital Media at Consumer Attorney Marketing Group (@camginc), Jon offers up the ch...
197. Brian Glass, Ben Glass Law – Create Time Freedom: Firms That Fit Your Lifestyle
Personal Injury Mastermind - August 10, 2023 09:00 - 29 minutes ★★★★★ - 21 ratingsImagine your perfect day. Working uninterrupted from a coffee shop? Time for the kids after school? Getting to the gym? Now compare that ideal to a typical day at your firm. How much overlap is there? What if your work aligned seamlessly with your dreams? Brian Glass (@brianglassesq), Partner at...
196. Ryan Stewart, Webris — Toolkit: The AI Marketing Shift, How to Stay Nimble
Personal Injury Mastermind - August 08, 2023 09:00 - 29 minutes ★★★★★ - 21 ratingsAI is transforming digital marketing. It is shifting theory on organic and local search, keywords and content creation, and even how marketing teams are structured. Forward-thinking firms have much to gain by embracing AI early on. Today, Ryan Stewart offers predictions and practical ways to harn...
195. Alexander Limontes – Relentless Determination: A Financial Playbook for Forward Momentum
Personal Injury Mastermind - August 03, 2023 10:00 - 36 minutes ★★★★★ - 21 ratingsGrit and determination will get you farther than you think. When a firm first starts out or changes ownership, it's not uncommon for the cash flow to become unpredictable. Some cases can take two to three years to settle. The rent is due every month. It is easy for expenses to outpace revenue. So...
194. Dmitriy Kozlov, Influex — Toolkit: Never Fit In, Branding with Impact
Personal Injury Mastermind - August 01, 2023 10:00 - 29 minutes ★★★★★ - 21 ratingsThe best never fit in. They stand out. In a heard of firms that all shouting that they “win more” and “care more”, it pays to break with the pack and deliver a message of value. Today, Dmitriy Kozlov (@dkozlov), Chief Expression Officer at INFLUEX shows us how. Discover how to: Uncover your or...
193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads
Personal Injury Mastermind - July 27, 2023 09:00 - 40 minutes ★★★★★ - 21 ratingsDon't let that next most important case slip through the cracks. Call that lead back! Not following up is a missed opportunity to capture the leads that you've worked so hard, and spent so much money, to get. Founder and CEO of Ethen Ostroff Law ( @ethenostrofflaw ), Ethen Ostroff understands thi...
192. Lauren Mingee, Quintessa Marketing – Toolkit: Dominate New Markets, Boost Lead Conversions
Personal Injury Mastermind - July 25, 2023 09:00 - 23 minutes ★★★★★ - 21 ratingsGenerating leads is only half the battle. The war to boost ROI is won only when those leads become signed cases. Many lead generation agencies supply leads and leave the task of conversion to the law firm. Lauren Mingee (@laurenvon22), founder and CEO of Quintessa Marketing, goes a step further. ...
191. Colin Sherrod – Bonus: Threads from Meta, The Comprehensive Marketing Guide
Personal Injury Mastermind - July 20, 2023 09:00 - 19 minutes ★★★★★ - 21 ratingsOn today’s special bonus episode of PIM, we take a deep dive into the social media platform taking the world by storm: Threads. This new offering from Mark Zuckerber’s Meta may feel familiar — the micro-blog, text-first, conversation-driven space looks a WHOLE lot like Twitter. With over 100 Mill...
190. Dov Slansky, Litify – Toolkit: Improve Profitability and Performance: One End-to-End Platform
Personal Injury Mastermind - July 18, 2023 09:00 - 27 minutes ★★★★★ - 21 ratingsTransparent communication. Increased velocity. Next-level data management. Intuitive workflows. Run a law firm - from first contact to settlement - on one dynamic platform and gain traction. Dov Slansky, VP of Strategy and Innovation explains how Litify (@litifyhq) can help you make better choice...
189. Christina Hagen, Hagen Nares – Success From the Start: Niching and Transparent Customer Service
Personal Injury Mastermind - July 13, 2023 15:20 - 22 minutes ★★★★★ - 21 ratingsExpand your reach by narrowing your focus. Christina Hagen attracted success early on by establishing herself as THE expert in TBI and Trucking cases in Colorado. But winning a client is only half the battle. The real competition lies in creating a transparent and streamlined customer experience....
188. Bill Hauser, SMB Team – Toolkit: Think Big, The Blueprint for Doubling Revenue
Personal Injury Mastermind - July 11, 2023 09:00 - 41 minutes ★★★★★ - 21 ratingsAre you ready to supercharge your law firm? This is an episode you can't afford to miss! We've got Bill Hauser (@billhauserbiz), the 'Think Big' CEO of SMB Team (@thesmbteam), a law firm growth juggernaut. Back on PIM for the second time, Bill's company has landed on the Inc. 5000 list, boasting ...
187. Keith More, Bentley & More, LLP – The Art of Cross-Examination: Depositions and Maximum Value
Personal Injury Mastermind - July 06, 2023 09:00 - 32 minutes ★★★★★ - 21 ratingsDepositions are the foundation of any successful case. Keith More (@keithdadof3) has mastered the art of cross-examination. His background in personal injury and workman's comp, combined with extensive trial experience, has landed him recognition as a “legal unicorn”. The co-founder of Bentley & ...
186. David Goins, Walker Advertising – Toolkit: Maximize Ad Spend, Market Adaptation, and Intake
Personal Injury Mastermind - July 04, 2023 09:00 - 19 minutes ★★★★★ - 21 ratingsAdverting is a long game. To do it right - you need to learn from the best. From those who have been there. In this special Toolkit Tuesday episode, we connect with David Goins, the Senior Vice President at Walker Advertising (@walkeradvertising). With over 38 million impressions per week, David ...
185. Michael Alder, AlderLaw — Maximizing Existing Cases: When To File, Even For Pre-Lit Firms
Personal Injury Mastermind - June 29, 2023 09:00 - 36 minutes ★★★★★ - 21 ratingsHow do you get more value out of existing cases? File them. If the insurance adjuster is being unreasonable, or unfair, there is a good chance they will try to settle for pennies on the dollar. To get full value, Michael Alder advocates filing early and often. The Owner of AlderLaw (@alderlaw) ha...
184. Joey Coleman, Best Selling Author – Toolkit: Employee Retention, Fixing the Billion Dollar Problem
Personal Injury Mastermind - June 27, 2023 09:00 - 40 minutes ★★★★★ - 21 ratingsEmployee retention is a billion-dollar problem. New York Times bestselling author, Joey Coleman (@thejoeycoleman), has the solution. Joey, originally featured in our 40th episode, is back with dynamic perspectives drawn from his new book "Never Lose An Employee Again." He builds on the principles...
183. Clay Payne, Cruz and Payne Injury Lawyers – Earn More Leads: Capture Attention, Go Viral
Personal Injury Mastermind - June 22, 2023 09:00 - 22 minutes ★★★★★ - 21 ratingsSocial media is a great way to build a network of potential clients – even for litigation firms. 90% of the cases at Cruz and Payne Injury Lawyers, came from referral attorneys. That was until Clay Payne (@thepaynelawyer) decided to level up, learn a new skill, and attract more clients. His effor...
182. Patrick Salvi II, Salvi, Schostok & Pritchard – Culture of Excellence: Trial and Business Development
Personal Injury Mastermind - June 15, 2023 09:00 - 22 minutes ★★★★★ - 21 ratingsSome of the biggest cases can come from word of mouth and referrals. But how do you gain the trust of the public and other attorneys outside of an existing network? Develop a foundation of excellence and win big at trial. From pre-trial prep to post-trial marketing Patrick A. Salvi II, partner at...
181. Chad Dudley, Dudley DeBosier Injury Lawyers – Evaluate to Grow: Intake, Talent, and Advertising
Personal Injury Mastermind - June 08, 2023 08:00 - 30 minutes ★★★★★ - 21 ratingsIf the goal is to increase profits, scale, or have more free time – chances are, Chad Dudley can get you there. Part-owner of CJ Advertising (@cjadvertising) and co-founder of Vista Consulting, Chad has helped 200 firms. And he practices what he preaches. As founding partner of Dudley DeBosier In...
180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass
Personal Injury Mastermind - June 01, 2023 09:00 - 32 minutes ★★★★★ - 21 ratingsPlay to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That's just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explai...
179. Harlan Schillinger, Round 2 – Make More Money: Case Acquisition, Public Perception, and Practicing Better Law.
Personal Injury Mastermind - May 25, 2023 10:55 - 56 minutes ★★★★★ - 21 ratingsThe “Grandfather of Legal Advertising”, Harlan Schillinger, broke the marketing mold back in 1978. His innovations - and insights - remain just as valuable today. The private consultant has worked with over 140 firms in 98 markets. While he only works with a handful of clients at a time, this epi...
178. Patrick Salvi Sr., Salvi, Schostok, & Pritchard Trial Lawyers – $2 Billion Practice: 40 Years of Compassion and Integrity
Personal Injury Mastermind - May 18, 2023 08:00 - 36 minutes ★★★★★ - 21 ratingsTrial is a zero-sum game. Everything is on the line. Before you can win in a trial, you gotta win clients. Legendary Patrick Salvi Sr., has obtained more than 310 multi-million dollar verdicts and settlements, totaling over $2 billion. How did he do it? Buy niching early on. His laser-like focus ...
177. Luke W Russell, Community Ambassador – Hidden Value of Quality: How Great Content Builds Trust, Authority, and Community
Personal Injury Mastermind - May 11, 2023 09:00 - 38 minutes ★★★★★ - 21 ratingsForget boring content. It won’t capture attention. Fresh takes on personal injury and mass tort campaigns, when done right, can create community through education. Quality content may take time, but it builds authority and trust with potential clients - and Google. Few do it better than Luke W ...
176. Dan Ambrose, Trial Lawyers University – Win at Trial: Confidence, Presentation, and Connection
Personal Injury Mastermind - May 04, 2023 08:00 - 30 minutes ★★★★★ - 21 ratingsWhen a jury is connected to an attorney, they will find the facts to support the case. Connection requires more than evidence and preparation. It takes nurtured and measured interactions to win the attention and, eventually, the connection of a jury. Learning these trial skills takes practice. An...
175. James Grant, Georgia Trial Attorneys — Litigation Partners: Maximize Revenue, Recover Freedom
Personal Injury Mastermind - April 27, 2023 08:00 - 29 minutes ★★★★★ - 21 ratingsLitigation cases take up considerable resources. What if you could remove the overhead, relieve the stress, and provide quality representation for your clients? Georgia Trial Attorneys offers a solution. Co-Founder James Grant (@accidentattorneyjg) provides an elite team of trial attorneys and su...
174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy
Personal Injury Mastermind - April 20, 2023 08:00 - 29 minutes ★★★★★ - 21 ratingsSocial media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys - and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. William ...
173. Kat Taylor, Rankings — Link Building Masterclass: Earn Quality Links to Dominate Google
Personal Injury Mastermind - April 13, 2023 09:00 - 38 minutes ★★★★★ - 21 ratingsQuality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an ar...
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